Starting a website for an accounting firm is not an easy task and can seem overwhelming, especially for those with no prior experience. It can be challenging even for those who have walked the path, because there are so many variables to consider.
The most effective way for accounting firms to showcase their expertise is through their website. Having a marketing plan that includes a digital strategy is critical. Statistics show, 85% of consumers conduct online research before making any purchase, and for accounting service that number is greater than 60%. It’s critical for firms to utilize the right tools to project a captivating online image.
These five tips on how to digitally market an accounting firm can help promote the firm, drive new customer acquisition, stay top of mind with current customers, expand services offered to current customers and more.