Videos are proven to increase sales and help prospective and current clients better engage with your content. Utilizing videos on your website also helps you get your point across promptly and keep people interested longer. In fact, people stay on websites that use videos 60% longer than sites with just text and pictures. Furthermore, according to Forbes, including a video on a landing page can increase conversion rates by 80%..
Upload your videos to YouTube as well. This can help drive additional traffic to your website and opens up a channel for you to build a new audience. You can also add videos to Facebook, Twitter, and other platforms, extending your social media reach..