8. Use Newer Ad Formats.
Your Ad formats should be consistent with your landing page if your Ad size is disrupting the elements on your landing page, you’ll just piss off the user and end up losing probable conversions. If you have to put different forms of Ads, make sure your website is compatible with ad placements with an adequate header, footer, and sidebar space.
9. Add Contact Information.
A landing page without a piece of contact information would be blasphemous, to begin with. How do you expect your users to connect with you or reach out in case of a query? Especially if you’re an e-commerce store, you will have thousands of questions every day.
10. Optimize Your Landing Page With SEO.
How do you think users find your landing page, they often do it with organic searches? You need to optimize your landing page for SEO using keywords. Put those keywords in the alt text, headlines, forms and insert them wherever possible to improve your SEO ranking.
There are so many ways to provide your users with contact information; you can put a phone number, email, address, or a link to your specific help center. Customers should know who, when, and how to reach out to with FAQs.
If you want to attract more customers, the ultimate tip here is to put yourself in customer’s shoes and visit your website, observe the landing page, and ask yourself. If you were not the website owner, instead of an average customer, would you want to spend even ten seconds on that website? Until and unless you are compelled to say yes, your landing page lacks something. Because no matter how great your offerings are, the user might not even get to the offerings part if the landing page is troublesome and not visually comforting.