Why use a landing page?

Landing pages are sections of your website that live separately from the main site, where your customers “land,” in order to showcase one targeted focus or point that you want to drive home.

Landing pages are good for…

• Capturing email addresses and information.
• Promoting a product.
• Offering a discount.
• Inviting people to an event.
• Any number of other business targets.

Landing pages – when properly utilized – direct users to your call-to-action (CTA), hopefully driving your visitors to convert that lead or sale.

Benefits of a landing page

Landing pages can be a boon to your business. Here are the main benefits:

Landing pages deliver more conversions and more leads. Because landing pages have a single focus and target a specific audience, they have significantly higher conversion rates.

You can develop targeted content for specific audiences. Because landing pages are so targeted, you can get super specific with your messaging, imagery, and offer to ensure it speaks exactly to the audience you’re after.

Landing pages provide your team with actionable data. You can create landing pages for different campaigns and referral sources. By reviewing the analytics data, you can see which channels are driving you the most traffic and conversions.

Landing pages improve the paid search campaigns. To make your concept more clear, understand that a successful SEM (Search Engine Marketing) or paid search campaigns is dependent on click-through rates and an attractive landing page helps in boosting click through rates.

Landing pages increase the credibility of your product. Landing pages are targeted on a single task, objective or path for a visitor, its content and elements can be optimized to facilitate the task as far possibility is concerned. When users think you understand their problems and resolving them with the best channel, the benefits of landing pages are well acquired.

How to Make Your Landing Page Creative and Engaging

To attract new customers using your landing page, remember the following:

1. Design your landing page with a particular product in mind.

Don’t just have a generic landing page trying to sell all of your products in one spot. Design the page with a specific product in mind. Display a sample of the product and use information designed to entice customers and sell that specific product.

2. Be Straightforward with Your Call-to-Action Button.

The more straightforward your call-to-action button will be, the better you can sell. You don’t want your customers to be confused or left bewildered with fancy offers and complex sentences. Be direct and be useful for higher conversions.

3. Display easy to read, concise and useful information.

Try to not overwhelm the potential customer with too much information. Keep the information on the page short, simple and to the point. We know you are excited about your product and want to tell the world all about it, but many customers have limited time. They want to know the important facts about your product so they can make an informed purchasing decision.

4. Use your branding colors and fonts.

Making sure everything on your website is properly branded and shows you take pride in your brand. Use your brand colors on the landing page and fonts that are brand-appropriate but also welcoming.

5. Include welcoming and attractive pictures.

The images on the landing page should both be relevant to the product being sold, but also fun and light. For example, if you are selling carpets, include an image of a person lying comfortably on the carpet or homeowners admiring their new carpet.

6. Input some customer testimonials.

If your business is service-oriented, add some customer testimonials on the landing page. Seeing that other customers are satisfied with the service provided can be that final push a potential customer needs to choose you instead of a competitor.

7. Make Your Landing Pages Mobile Friendly.

Many of your customers are likely to visit your landing page on their phone. If your page isn’t optimized for a mobile-friendly experience, it can hamper your brand image and demotivate your visitor. Therefore, you need to ensure your landing pages are mobile-friendly.