When we talk about the digital experience of any visitor or potential customer on your website or web store, web design services are the core of that experience. It is the only thread that can connect with the customers. It is used to put forth the nature of your business, the vision behind your business, and the entire brand narrative. Web design is the first impression of your brand. It can hold a visitor and tempt them to explore more.
Whether you hire a professional website designer or make use of one of a few excellent website building platforms to create a website, your new website could bring a ton of new benefits for your business. You
will enjoy increased brand awareness, generate a good first impression, improve your rankings in the search engines, and ultimately, improve the generation of leads and conversions. One thing is certain, without a website, your business will continue to struggle against competitors that do have a website..
The benefits to having a professional online presence are endless but here we will cover off the benefits that hiring a professional brand and web designer will bring to your creative business.
1. A professional web designer can help you stand out from the crowd
You have probably heard this all before, but good design and branding is so much more than just a pretty logo. I would say that good design goes together with intention and strategy. When you work with a good designer, you’ll be encouraged to dig deep into the who, what and why of your business and brand.When I work with my clients, I’ll send them two questionnaires. One of which is designed to form a deep understanding of their dream clients, the second questionnaire is based around brand and design and will give both me and the client a clear understanding of their brand vision. These questionnaires will form the foundations of their brand. I’ll also go on to establish some key brand buzzwords and create a mood board that will help to pinpoint their unique selling points and brand personality. It’s these details and foundational strategies that can so often be missed out when you go down the DIY route instead of hiring a professional designer. This strategy will be the backbone of your brand and will enable you to showcase your unique selling points and truly engage with your dream clients on a personal level. Trust me, this can be an absolute game-changer for your business.