Choose a font that matches your brand personality
Along with your color palette, you need to be mindful of the font you use as it can speak volumes about the type of business you are. For example, if you run a serious business, you may want to stay away from Comic Sans, but if your business is light-hearted and fun and that’s how you want to be portrayed, then that may be the right font for you.
In addition to matching your personality, you must also ensure it matches your audience’s perception of you and sits well with them.
Don’t forget about layout
Many brands believe that if they have their logo, color, and fonts, then they’re good to go, but the reality is they’re not quite finished yet.
How those elements flow together is equally important. How you present them as a unified strategy can truly make or break your brand recognition.
Use the visuals to bring out emotions
The more of an emotional connection you can make with your audience, the more likely they’ll be to trust you and eventually buy from you.
What do you want your audience to think and feel when they come across your brand? Ask yourself these questions, and remember, visuals can more quickly tell customers whether your brand is a good fit for them more than words can.