To increase brand awareness, traffic, and ultimately sales, you’ll need a solid, comprehensive, and effective e-commerce marketing strategy centered on providing your customers with the most seamless shopping experience possible.

Your primary objectives are simple, acquire new customers and increase repeat purchases. And all you need to achieve them are practical and actionable e-commerce marketing ideas that ensure your e-commerce marketing strategy stands out from the crowd.

What is an e-commerce marketing strategy?

E-commerce marketing strategy is the practice of driving traffic to your online store, converting that traffic into paying customers, and retaining those customers after the sale.

Although customers’ final destination is an online store, e-commerce marketing can take place either offline or online. It is impossible for online retailers to grow a brand into a successful e-commerce business without an e-commerce marketing strategy.

7 e-commerce marketing ideas to increase sales

Here are some e-commerce marketing ideas to help you retain customers, build thriving brand loyalty, and increase sales.

1. Improve Conversions by Optimizing Your E-commerce Website

The cost of acquiring new visitors via pay-per-click, Facebook ads, or search engines is steadily increasing. As a result, it is now even more important for businesses like yours to maximize incoming visitors and existing users through your e-commerce marketing strategy.

Conversion Rate Optimization (CRO) steps in here, assisting you in converting more visits into purchases. It is the ongoing process of improving various aspects of your website and mobile app that have an impact on your users’ experience and decision-making. Websites and apps are constantly monitored to determine when customers fall through the cracks and leave. CRO platforms allow you to continuously learn more about your users’ behavior and optimize your site and app to increase sales.

2. Use discount sales

There are several methods for running discount pricing in your e-commerce store. Many brands use seasonal sales, but there is also plenty of room for volume discounts, buy one get one free deal or just simple promotional discounts like 60% off everything.

Whatever methods you use, it is important to try to create a sense of urgency. Countdown clocks that show how much time is left in a sale are an excellent way to accomplish this. Additionally, make sure to prominently display the discounts you are offering so that customers are not left in the dark about the deals they receive.

3. Launch Email Marketing Campaigns

While there are many ways to target your audience, email marketing is one of the most cost-effective.

Some campaign types are particularly effective for e-commerce stores

• Re-engagement:

  These campaigns target subscribers who haven’t taken any action in a certain amount of time.

• Upsell/Cross-sell:

  Upselling and cross-selling can be more effective than acquiring a new customer in some cases. Upsell campaigns attempt to persuade users to purchase more products than his original plans or premium versions.

• Exclusive to subscribers:

  Make exclusive offers to your email list to entice them to buy more.

• Product recommendations:

  Show products that your target audience might be interested in based on their website engagement or purchase history.

• Campaigns for the season/holidays:

  Due to people’s desire to shop, the holiday season and other seasonal occasions such as Black Friday provide an excellent opportunity to increase eCommerce sales.

4. Reduce abandoned carts

Did you know that an estimated 300 million dollars are lost in e-commerce sales due to cart abandonment? There are numerous reasons why website visitors abandon their shopping carts, ranging from clumsy purchasing processes to hidden fees. However, all is not lost. There are ways to combat this.

One strategy is to try to prevent people from dropping out in the first place. You can do so by:

• Create a user-friendly, easy-to-navigate interface with a straightforward checkout process.
• Increase process trust by displaying a valid SSL certificate and trust symbols.
• Make a guest checkout option available.

There is still hope even if a cart has been abandoned. Try launching an email recovery campaign to entice cart abandoners to return to the site and complete their purchase after they’ve left.

5. Use content marketing to build brand awareness

Content marketing should be added to your list if you’re looking for e-commerce marketing ideas. You’ll not only increase site traffic and generate new orders, but you’ll also help your website rank higher in search results, attracting even more visitors. It’s an excellent method for assisting you in increasing your potential for conversions.

To begin with content marketing, you must first choose your topics. After you’ve decided on your topics, you’ll need to decide on a format. Blog posts, videos, podcasts, eBooks, and infographics are all options. It’s up to you to figure out how to deliver your content most effectively.

6. Provide exceptional customer service

Quality products and must-have designs aren’t the only things that matter in the e-commerce marketplace. Obviously, these are beneficial, but to truly stand out, you must provide exceptional customer service.

This means taking an omnichannel approach, which means supporting prospects and customers across multiple channels and treating each interaction or touchpoint (e.g., SMS, webchat). Using a customer experience platform like Xoopah, that brings all customer interaction data together under one roof, is a great way to accomplish this.

7. Utilize social media to its full potential

Social media is a powerful tool for businesses to reach people where they spend most of their time. Each social media platform has its own version of paid advertising. You can use this opportunity to market your products to qualified leads.

Brands that engage with customers on social media generate 20-40% more revenue per customer than brands that do not. Facebook and Instagram live videos are a great way for eCommerce companies to interact with their customers in real-time and reach a wider audience. By leveraging social media ads, you can reach more interested shoppers and earn more conversions and revenue for your business.

Running an online store will never be easy, but by following these e-commerce marketing ideas and equipping yourself with the necessary resources, you can overcome any obstacles and greatly increase your chances of success.