Easter marketing: How To Plan A Successful Easter Marketing Campaign
According to the National Retail Federation (NRF), individuals spent $21.6 billion on Easter in the United States alone last year – and there will be even more hustle and bustle this year than last!
Even more intriguing, the National Retail Foundation discovered that consumers under 35 are more likely to use their smartphones while shopping for Easter. It was expected that 37% of people under 35 would do Easter shopping using their smartphones.
Is your Easter marketing plan ready to go for this year? Easter is coming a little later this year, but that gives your brand a little more time to prepare for the holiday. We’ve found some tried-and-true ways to market your business that will provide it with an extra boost.
Easter has always been a big shopping day, but more people are shopping online as times change. It keeps growing every year because more and more people buy things on their phones and tablets.
Putting together the right Easter marketing campaign can greatly benefit your business. Even though we’re focusing on Easter right now, you can use these marketing ideas for any holiday your brand is interested in.
Channels For Easter Marketing Campaign & Promotion Ideas
Here are some ways to make an Easter marketing plan that will make the holiday more fun and put it in the same league as Christmas and Thanksgiving when it comes to parties.
Seasonal Offers And Easter Promotions
One type of Easter promotion that has proven effective in increasing sales is an exclusive offer. Like any other celebration, you can center your marketing campaign on whatever aspects of the holiday are most meaningful to your target audience.
Even while Easter isn’t as commercially significant as Christmas, that shouldn’t stop you from offering discounts and deals. Using a specific Easter-themed promotion will encourage customers to take rapid action. More people will be enticed to buy, which means more money for you.
Aligning your company with the holiday spirit through a seasonal offer or promotion is a great way to attract new clients. It is common for consumers to anticipate sales from their favorite brands around major holidays.
Make deals that are aesthetically pleasing to increase brand recognition. The correct customers will be drawn to your business if and when the visual elements come together. Have no fear; we have some creative suggestions to spice up your Easter advertising campaign.
Limited-time coupons are an efficient marketing tactic for bringing new customers to your business. In addition, you can encourage customers to use your online store by providing them with unique discounts in the form of personalized coupons.
Get The Most Out Of Your Email List
One of the most useful promotional resources at your disposal is your email list. Don’t dismiss it, especially as the holidays approach. The first step in improving conversion rates is delivering your message to customers’ inboxes.
Often, all you need to do for your email marketing is remind clients that the holiday is coming up. Visually appealing Easter-themed images can be made for use in email campaigns. Engaging content like GIFS can be used here for some lighthearted fun. Make use of Easter-related imagery and compelling copy to sell your product to consumers.
A drip campaign could be useful, depending on the nature of the emails you’ve sent in the past. The more emails you send, the better your chances of getting a response.
Types of Easter email campaigns
Easter is approaching; here are some dates to keep in mind.
An email with a visually appealing graphic
Sales email announcing a discount
Email marketing is a low-cost method that can bring in a lot of money. But don’t rush to send out your email campaigns.
Think carefully about your customer’s problems and how your brand can help. Customers will be less hesitant and uncertain if your calls to action are clear and easy to follow.
Elements of design to add to your email campaign:
Subject lines that are intriguing and appealing
Lovely images and illustrations.
White space and readable text
GIFS and other interactive elements
Call-to-action buttons that are visually appealing
Easter Marketing For Your Website
Websites are the virtual homes of businesses, so it only makes sense that Easter advertising efforts live there as well. The company website is one of the simplest places to go for Easter as it is under your company’s control.
The first stage in using websites is gathering the necessary resources for implementing ideas for advertising. Springtime hues and Easter eggs can be used to decorate anything from the homepage to targeted landing pages to “thank you” messages following a purchase. However, if you put in the time to plan, everything will fit together nicely.
It may take some time to put together your own Easter materials. If you are short on time, it is simple to outsource asset development. If you need some extra help but don’t want to hire an employee, a virtual assistant or freelancer is a wonderful option.
Launching an Easter advertising campaign requires planning after you have all the necessary components. It takes time to update a website, and you certainly don’t want people landing on a half-finished page.
Select a time of day when visitors are less likely to be checking out your site, or prepare the necessary website components and link redirects in advance.
Easter Marketing On Social Media Channels
The term “social media” is often used as an umbrella term encompassing various online platforms. While it’s unrealistic to assume that your business will be present on every possible platform, it is important to have a presence on at least a handful. These are the places where you should direct your Easter advertising efforts.
Your profile pictures, covers, and messages can have a little Easter flair, just like your website. You can promote Easter offers to everyone who uses the site, not just your regulars.
Schedule content in advance is a standard feature of most social media sites. With this choice, you may organise your campaigns and devote less time thinking out an Easter marketing strategy when it’s crunch time.
PPC for Easter Marketing Campaign
Pay-Per-Click (PPC) marketing is an internet advertising model that targets potential customers who match a given profile. PPC campaigns focus on finding new customers rather than relying on your current ones, which is done through targeted demographic and keyword information. This might be the beginning of the sales process for your organisation.
Adjusting your pay-per-click (PPC) budget can make a difference when discussing Easter marketing strategies. Find or have someone else compile a list of Easter-related keywords in your niche before the holiday season begins. Then, you’ll know which strategies have the most chance of succeeding.
You can also use these terms to think of other Easter-themed marketing strategies. For the sake of argument, let’s say that Easter egg hunts are more popular than Easter sales this year. Using the data to inform a marketing strategy makes sense if that’s the case.
Holding A Poll Or An SMS Campaign
These two business promotion strategies are perfect for the Easter season. You can introduce freebies to random visitors who take a light poll, such as an Easter-themed or any poll.
You can also choose for an SMS marketing campaign in which you host text-in competitions, provide a freebie or other incentive for signing up for your business platform, promote membership to your VIP club via links, etc.
Share User Generated Content
Building and maintaining positive connections with customers is essential for the success of any company. User-generated content is being used by several marketers (UGC).
Inspire others to share pictures of their Easter egg and craft creations by using a hashtag so you can give a shout-out to those who participated.
You can also hold a contest with exciting prizes, such as unique discount vouchers for the winner.
Nothing is more useful than user-generated content when seeking Easter promotion ideas for restaurants.
A brand’s visibility can be increased while spreading festive cheer through such content.
Easter is an important day for businesses to participate in and sell their items. We propose making a calendar for these kinds of big days and planning ads for those relevant to your company. However, because Easter is a day when most retailers participate, we recommend that you plan your Easter marketing campaign a month in advance.
You can collaborate with Xoopah when planning your campaign, and we will handle your email reminders, reputation management, company management, and contact hub.
Schedule a demo and speak with one of our specialists to discover more about how Xoopah can inspire your marketing initiatives!
1. How do you market Easter?
Easter marketing strategies that integrate some of the following Easter marketing campaign ideas may be pleasant and convert qualified leads:
Seasonal promotions and greetings
Personalized brand messages
Email marketing campaigns
Social media contests
2. How can you shake up your social media this Easter?
Easter marketing campaign ideas will not be adequately implemented unless you fully utilize social media. This can be done by:
Using exclusive Easter hashtags on every post, video, reel, etc.
Creating a logo or banner or imparting any other form of aesthetics to your social media channels that reflect the festive mood of the Easter weekend
Creating virtual Easter egg hunts and linking them to exclusive gift items as part of the Easter marketing campaigns