Are you a local business that does not have much money on the table but wants to grow your local business? It would not be wrong to associate business growth with financial resources, but as innovation becomes more and more prevalent, businesses can do well without huge investments too. By implementing the right growth business optimization strategies, businesses can expand their services into various domains.

Currently, there are 582 million entrepreneurs worldwide, so standing out from the crowd and optimizing a business takes effort. Although business optimization boosts profitability and performance, how does one bring in optimization? We will walk you through a curated guide to grow your local business and enhance growth.

Local Businesses Taking the Lead

As you open your doors for customers to enter your new business venture, thousands of questions start running around your head. Being a local business owner in this fast-paced world with thousands of competitors lingering over your head, it might not be easy for you to scale your operations.

No doubt it requires a lot of patience and effort, but without an effective business optimization strategy, it all goes in vain. Nobody knows the secret formula for instant success, and we doubt if it even exists.

As a local business steps into the business area, multiple concerns and management crises arise. With various attention-requiring operations bombarding a business daily, businesses often find themselves stuck in an endless cycle of survival. How to grow your business online? When you put all your financial and mental resources into a venture, you cannot take the back seat and let it remain in the survival stage for life.

Reaching the break-even point and moving towards the growth and success phase is something all business owners aim for. Local businesses are becoming a part of the growing trends today as people prefer them over well-established brands when provided with top-notch products and customer service. By managing your local business through Xoopah’s platform, you can achieve growth faster than ever.

Local Businesses Over International Businesses

Why would someone prefer your local business venture over a well-known international brand? Here are several reasons why customers might choose your local business over an international one.

1. Familiarity

Buying from a brand that incorporates customizations according to your cultural preferences is a remarkable experience. People choose local businesses when they offer products that reflect their culture and requirements. It becomes easier for businesses to design products that align with customers’ expectations when they operate in the same environment.

The human touch associated with local businesses far exceeds the international ones as customer support service assists the customers in their native language to aid customers in their language. Nothing beats familiarity when it comes to shopping practices and local brands that make you feel at home and take all the customers away.

2. Lower Prices

Money is a differentiating factor for most people as the onset of the pandemic impacted the economy. Today people are fighting to make ends meet, therefore, buying products that exceed their budget is out of the question. Local businesses offer products at a much lower price than international businesses, thus attracting a wider network of customers who would have given up on shopping if local brands did not exist.

3. Ease of Accessibility

82% of the customers choose the ‘near me’ option when they want to locate any business venture. International brands that operate through websites and ship products through courier services lose out to local business ventures located in the same areas.

Customers prefer business ventures that allow them to enter the outlet and purchase the product in person as a walk-in experience always brings greater insight into the brand offerings. Even if customers prefer online shopping, local brands offer quicker shipping options than international businesses that take days to deliver a product.

4. Quicker Adaption

It is easier to transform your business according to the changes in the surroundings when you’ve been living in the same place for a long time. Businesses that operate locally are more in tune with the environment and alter their existing strategies to meet novel expectations.

Customers prefer local businesses as they know that an international brand might not be ready to include all the relevant modifications whereas local businesses revolve around change.

Due to massive adaptation and alteration capabilities, local businesses remain preferred by the customers. Local businesses should track market trends and adjust their strategies to stay relevant and competitive. Not only would it benefit the local businesses but the customers as well.

Business Optimization with Xoopah

1. Categorize Customers

Knowing where you want to stand in the market is crucial to growing your business. Without selecting the right niche, your business operations often go haywire. The first step to growth is choosing the right target market.

Divide people based on gender, demographics, and geographics. Once you break down groups of people into smaller segments, you can channel all your efforts in the right direction. Align your local business marketing services with customer segmentation and generate leads in no time. With Xoopah’s contact hub feature, you can track your customer information and categorize them into relevant segments.

We facilitate your segmentation processes through our centralized contact hub that imports customer contacts from Google or CSV and stores them on a single platform. Business optimization directly links to segmentation. Categorization covers important aspects, such as product design and marketing strategies to pricing and after-sales services. Customers are only attracted to businesses that focus on a certain niche.

You can grow your local business by directing local business marketing services according to segmentation. The one size fits all approach doesn’t go well with businesses and they definitely need to segment and optimize their processes to grow. By correct segmentation, you can gain insight into your customers’ needs and meet their requirements. Excel your business growth today by customer segmentation.

2. Embrace Feedback

Can you make everyone happy? Even when you try your best to exceed customer expectations, certain people might return unhappy. ‘Take feedback seriously, not personally’ is one of the most valuable mantras businesses need to follow. Effective review management leads to business optimization. Learning to respond to negative feedback should be on the top of your to-do list.

The impact of online reviews is greater than ever today. Customers know that promotional strategies might be deceptive and rely on customer feedback and reviews.

They trust online reviews like one would trust a close friend or family members’ recommendations. Manage your online reviews and grow your business through Xoopah’s review management solution. We gather, manage, and analyze your customer feedback. By collecting all the reviews in one place, we facilitate you to resolve customer issues in time.

Transform bad feedback into a positive customer experience through effective management. Always listen to your customer’s concerns and feedback and never get defensive. Do not create bridges between customers and yourself by defending your product or service when a customer is unhappy. By making customers feel heard and understood, businesses can increase their customer lifetime value and scale their business growth.

3. Manage Online Presence

Let us say you want to try out the best Italian food around you, buy a product, or avail of any service, what would be your first step? Most customers immediately use Google to search for the best options near them.

If you aim to grow your local business, ranking higher on Google search results is mandatory. Customers get familiar with businesses when they review Google’s listings. You surely want to be amongst the first few options displayed on Google.

Xoopah is here to turn your dream to rank higher into a reality through its business management feature. Connect with potential clients and add your business information by enabling the Google My Business account. Sync your Google My Business account with Xoopah and allow us to facilitate two-way communication with your clients in a single inbox. As you put your business on Google My Business, customers will be able to find you amongst the pool of competitors. We optimize your business processes with our all-in-one solution.

4. Automate Payment Procedures

It goes without saying that adding convenience to your business processes scales your growth in no time. Gone are the days when customers would stand in long queues to fulfill the payment procedures. Today customers are a part of the fast-paced world and prefer businesses that add convenience to their lives. By automating payment procedures through Xoopah, brands offer customers a platform that receives payment through emails.

4. Personalize Customer Interaction

Add personalization to customer interactions and turn them into your loyal customers. When customers feel valued by a business, they are more likely to choose it as their sole option.

Join Xoopah and utilize our customer communication platform to manage customer interactions effectively. We send personalized messages and email to customers and increase brand loyalty. Xoopah also assigns clients to different groups and automates communication. We maintain customer records to target customers for future sales. Lastly, we end promotional offers to your target market through our business management platform.

Unsure of how to grow your local business online? Join Xoopah and scale your business growth through our integrated business management solution. Click here to book a demo today.