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January 14, 2022
How to convert plumbing leads into lifetime customers
The plumbing business is often underrated and underappreciated. However, the plumbing industry is increasing at a far quicker rate than other home service industries. So, why do many traders and contractors find it difficult to grow their plumbing business? Because they don’t know how to convert plumbing leads into customers.
Planning, strategy, and hard work are necessary components of running a plumbing business. As a business owner, you need to set realistic revenue objectives and determine how quickly you want to expand your business and customer base.
Like many other industries, plumbing has also gone online. This development has opened a new box of challenges for business owners still working on traditional offline models. Many still don’t know how to get the leads of potential customers online and convert them.
As a plumbing business owner, you can use the following techniques to convert plumbing leads into lifetime customers.
Capture online search leads
The first step of converting plumbing leads is to appear where potential customers are looking for you. Make sure to link your business location to Google My Business. Setting up a GMB account removes friction in the business discovery stage and gives the leads an easier path to becoming your customers.
Google My Business allows you to advertise your plumbing business on Google and receive plumbing leads directly from potential customers. If you make the discovery stage of the customer journey as seamless as possible, you are more likely to help the clients progress to the next step – making an appointment or viewing your website.
Personalize the customer experience
The plumbing sector in the US is very competitive, and consumers will measure your punctuality as a decider on whether they will use your services again or not. If your customers aren’t happy with the customer experience, your company will lose customers and potential sales.
Create a personalized experience for leads and existing customers by connecting with them and sending them relevant offers. CRM allows you to regain control of your customer relations, key communication, and sales process while staying focused and in complete control. Because of your connections, your leads will feel known and cared for, and they would like to stay with your company.
Offer easier ways to book your services
Scheduling conflicts and a lack of scheduling adherence can both lead to your company being unable to deliver services on time and losing customers and revenue. If you do not provide plumbing services on time, your customers will go elsewhere.
A booking system not only shows that your plumbing company is a legitimate business, but it also shows that you value your customers’ experiences. Many plumbing companies saw immediate increases in conversions and revenue after implementing appointment scheduling software. When your clients see the level of service you provide, they will not hesitate to book your company.
Overall, if you provide excellent plumbing services, many customers will remember the service more than the work. There is only so much you can do to influence the customer experience, but you can ensure that the customer journey that is under your control is as good as it can be. Personalization can be an effective tool for establishing a more personal relationship with your leads.
Offering quality service is important but providing it at the right time and to the right person can significantly increase your chances of converting them into a paying customer. Start using Xoopah to get assistance in the execution of your strategy and start reaping the benefits of an online empowered business.