How to Generate Leads in Real Estate

Real estate lead generation is a constantly changing industry. Just a few months ago, what generated excellent real estate leads at a reasonable cost might no longer be effective. As a result, a lot of real estate agents are always searching for fresh and cutting-edge methods for generating real estate leads.

Considerations for real estate lead generation

Finding the best real estate lead generation ideas can be difficult, even for seasoned real estate agents, and before we get into the strategies that can help you generate real estate leads, there are a few things you should know about the industry.

• Real estate sales are unique.

Real estate lead generation is very different from lead generation in other industries. Unlike some businesses, which can spend all of their time online, you must be much more focused on relationships, personal contact, and face-to-face meetings.

• Efficiency is essential

As real estate agents, it’s all too easy to waste time on unproductive activities. You must strike a balance between online activities, phone calls, and physical visits to people’s homes. Because your time is valuable, it is critical that you look for ways to improve your efficiency in terms of lead generation.


How to generate real estate leads

You’re striving to pursue your career as real estate agent. But first, you must gather leads. How can a lead generation process be created? How do you find the most qualified real estate leads?

We’ve compiled 13 innovative real estate lead generation ideas to help you think outside the box.

1. Focus on a Single Niche

It is important to concentrate on a single niche at a time. It will help you strategically gain expertise in that specific area and stand out among other real estate agents. Potential clients frequently consult realtors who have expertise in their field of interest and can thus assist in securing growth investments.

Individual realtors can specialize in one of the following areas:

  • First-time home buyers
  • Commercial real estate
  • Luxury real estate
  • Relocations
  • Rental Properties
  • Mountain homes
  • Farms

Aside from these, you can select a niche based on the demographics of the area. For example, in every area, the population is divided into different groups, such as hostels, single-family homes, multi-family homes, university areas, and so on. As a result, you can focus on a single area and increase the visibility of your services.

2. Create a website

Real estate investment has become much easier with the advancement of technology and the online presence of real estate firms. Although investors make their final decisions after visiting the properties in person, the internet and digital marketing can also have an impact on their decisions.

Investors now rely on the internet for information on everything from finding a property to choosing a real estate agent. They can find thousands of properties and real estate agents with a single search, making their investment easier. To differentiate oneself from the competition, a real estate agent must create a website.

Working with a real estate firm may provide you with a web presence, but this is insufficient. To present your work to potential investors, you should create your own website

Having a website will assist you in:

  • Creating a powerful online presence
  • Increasing the number of leads
  • Increasing the visibility of properties in your inventory
  • Introducing new ideas to your company
  • Spreading the word about your company
  • Making use of web listings during presentations
  • Displaying recommendations and portfolio


3. Create a Social Media Marketing Plan

Social media has had a significant impact on the success of businesses in recent years. Companies can attract a large number of clients by establishing an effective online presence through a well-defined strategy.

Digital marketing with engaging and cohesive social media content is the best strategy for a company’s long-term success. A social media following can help you gain loyal customers who are influenced by your content and services.

Your social media content should be centered on:

80% engaging content to build the public’s interest and keep them up to date on industry trends.

20% sales-oriented content and messages to promote your company.

The following are some of the advantages of having a social media presence:

  • It increases the visibility of your company.
  • It offers a low-cost method of reaching out to more investors.
  • Lead generation reporting and analysis has become simpler.
  • It helps in the improvement of customer relationships.
  • It increases brand trust.

4. Provide Virtual Tours

With the latest technological advancements, most real estate firms and real estate agents are adopting cutting-edge techniques to attract clients. Virtual tours, for example, have become one of an agency’s most important tools. Before considering investing in a property, clients must inspect its condition. Physical visits and virtual tours can help in these situations.

Most investors do not have enough time to physically visit the properties, so they prefer virtual tours. They can then assess the overall condition of the properties. A realtor can benefit from virtual tours as well. They help in:

  • Displaying property in the best way
  • Gaining the trust of the clients
  • Saving time and money spent on arranging physical tours
  • Attracting more customers to your website
  • Standing out from the other agents in the market


5. Provide Testimonials and Portfolio

Clients typically do not trust the market’s real estate agents. Instead, they rely on personal recommendations from people they know or on the market’s other investors. Second, they have faith in the quality of projects listed in a realtor’s profile.

As a result, providing your clients with testimonials and previous projects in your portfolio will assist you in gaining their trust.

Providing testimonials will result in:

  • Increase market credibility and trust
  • Create an emotional pull
  • Assist with effective marketing
  • Obtain buyer leads
  • Maintain a consistent clientele

6. Build Partnerships

The real estate industry is interrelated with several others. It is important to broaden your network in all related industries. Building partnerships will assist you and everyone else in the loop in improving business.

Some industries where real estate agents can form profitable partnerships are as follows:

  • Professional renovation companies
  • Companies that provide insurance
  • Individual bankers
  • Commercial financiers
  • Title companies
  • Managers of real estate
  • Cleaning services

7. Use Email Marketing

It is essential to keep clients informed about your services on a regular basis because it helps in the development of long-term relationships. Website content and social media are essential for maintaining relationships with investors and clients.

However, not all investors may be active on social media. In this case, building an email marketing list will be extremely beneficial. Once you’ve compiled a list of emails, send them weekly newsletters about upcoming local events or the latest real estate market developments.

The following are some of the advantages of email marketing:

  • Increases brand visibility
  • It helps in the closing of more real estate transactions
  • Reaches a larger number of customers
  • Client relationships are nurtured
  • Save both time and money

8. Use the internet to advertise

Spend money on paid online advertising. Websites such as Zillow provide advertising options for realtors, which is a wise move given that the National Association of Realtors predicts that the share of home buyers who used the internet to search for a home will reach an all-time high of 97% in 2020.

Here are some of the more effective methods for marketing yourself as a real estate agent:

  • Run Facebook ads
  • Create LinkedIn ads
  • Answer real estate questions
  • Run Google ads
  • Blog for local or national real estate websites

9. Start a real estate podcast

Podcasting is expected to grow even further after 2022. According to the most recent annual survey, conducted in 2021, 57% of American consumers listened to audio podcasts, up from 55% the previous year.

Podcasts are effective because they are simple to consume. People can listen to them while relaxing, driving, doing chores, or exercising.

They are also simple to make. You can record podcasts on your smartphone and upload them to free podcast hosting platforms such as Soundcloud, Buzzsprout, or Podbean.

Here are a few steps to generating real estate leads via podcasts:

  • Choose topics that people are interested in
  • Include a CTA at the beginning, middle, and end of each episode of your podcast
  • Promote your podcast

10. Launch a referral campaign

You can use referral campaigns to reward past clients for referring their friends and colleagues to you. Big brands in many industries, including AirBnB, PayPal, and Masterclass, use referral marketing. It wouldn’t hurt to borrow a strategy from them.

For lead generation through referral marketing, you must:

  • Give an attractive gift to any former customers who refer you, such as gift cards, a welcome home gift, and so on
  • Promote your referral program through your email signature, newsletter, social media posts, and word of mouth
  • In your happy birthday, anniversary, and other emails to past clients, remind them about your referral program
  • If you want to add more organization to your referral campaigns, consider using a referral marketing solution


11. Search for Expired Listings

When it comes to finding a motivated seller, expired listings are almost free real estate.

Examine expired listing that simply did not sell. Consider why this is so. Was the seller simply overcharging? Was it in a bad neighborhood? Or was the timing simply off?

If you can improve the marketing for that property, you will have a fantastic prospective client on your hands.

Contact expired listings; the seller may be willing to change their marketing strategy now that the property has not sold. They might be willing to lower their listing price or try some unconventional marketing strategies. It’s possible that the situation has been resolved (such as previously having problem tenants).

12. Pay for Leads from Zillow and Other Similar Companies

There are numerous lead generation companies entering the real estate market today. Consider Zillow.

Zillow will forward leads to you for a fee. It’s the same as other third-party marketplaces. You pay, and the leads are delivered to your inbox.

However, if you’re wondering how to get real estate leads, you might wonder if these companies are worth the money.

Most real estate agents believe it is. It requires no effort from you, and the cost is negligible.

Most real estate agents believe it is. It requires no effort from you, and the cost is negligible.
But this is not always the case. You can experiment with paying for leads for a short period of time to see how effective it is for you.

13. Make eye-catching contact forms

If you have a real estate website (which you should if you want to scale lead generation), chances are you get some traffic. The issue is that the visitors to your website may not be qualified. On the other hand, they may be qualified but not yet ready to work with you. This is where contact forms come in. They are tools that real estate marketers frequently underutilize.


If qualified visitors are interested in a specific property, they should find it simple to fill out their contact information. You should also have a contact form on your home page or a real estate landing page where visitors can tell you what they’re looking for in a home so that when listings that match those criteria come in, you can follow up with qualified leads.


While these real estate lead generation ideas will undoubtedly assist you in increasing brand awareness and attracting new leads, the best real estate leads come from providing a positive experience for your clients. It usually comes at no cost. A responsive real estate agent with high integrity who is able to connect their clients with the right assistance will almost certainly not have to spend a lot of money on real estate lead generation.