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How To Use A Professional Email Address To Increase Trust With Customers
Jan 16, 2023
A professional email address is essential regardless of the type of business you run. It offers a plethora of benefits for you and your business, whether you want to reinforce your brand, build trust with your client base, or simply appear more professional to potential prospective customers.
In this article, we will define a professional email address and explain how having one can help elevate your business and increase trust with customers.
What is a Professional Email Address?
A professional email address includes a custom domain name.
There are numerous free email service options available, but none of them are as appealing to customers as a custom email name that matches your business.
Using an email address that ends in a custom domain name can help others perceive your company and validate your brand or business.
How to create a professional email address?
Here’s what you need to do to set up your professional email account:
1. Get your domain name.
Most business owners have already purchased a domain name for their website, but if you haven’t, now is the time. This domain name will be used instead of the dreaded “yahoo.com” or “gmail.com” at the end of business emails.
Any domain marketplace website can be used to purchase domain names. Keep the domain name relevant to your business in mind when selecting it. If you’re a one-man show, you can use your own name. You can also make the domain match the name of your company.
2. Make an email account.
After you’ve created your domain, you can start creating your email account. To do so, use one of the following popular email service providers to generate your custom email address:
Google G Suite:
For as little as $6 per month per user, you can create a professional Gmail account and gain access to the entire G Suite.
Microsoft Office 365:
Office 365 is another popular suite of services that includes business email services for as little as $5 per user per year if purchased in advance.
If all you need is professional email and basic office apps like Zoho Docs, Zoho will get you that for a low monthly fee of $3 per user.
3. Optimize your email
Once you’ve created your professional email address, you can customize it to better reflect your brand and personal professionalism. Go to your email settings and add a profile picture and email signature.
If you also created a basic contact email for your company or department emails, make sure to set up email forwarding as well.
How a professional email address can increase trust with customers
Did you know that 84% of marketers believe that building trust will be the primary focus for marketing efforts in the future. When you’re first establishing a relationship with a new client, customer, or business partner, a professional email address is a small investment that will help you build and maintain your credibility.
Now that you understand what a professional email address is, let’s look at the top ways it can help your business and increase sales.
1. Increase brand trust and credibility.
It is relatively simple to damage business credibility by using an unprofessional email address. Because your competitors use a custom email address, you should take advantage of the same level of marketing opportunities or credibility.
Furthermore, a custom email address for your brand makes your company appear more professional. Additionally, your company appears more legitimate, which adds value to your brand. A suitable business email address easily conveys trustworthiness and spreads the vibe of authenticity among customers.
Even if you don’t have enough customer reviews to prove your trustworthiness, a professional email will position you as a business leader rather than a Hotmail-using competitor below your Google listing.
2. Remove spam from a subscriber’s spam folder.
A personalized email address keeps you out of the spam folders of your subscribers. Obviously, if your brand mail address includes @gmail.com, @yahoo.com, or other similar domains, the recipient is more likely to mark it as spam. Not only does this harm your IP reputation score, but it also has an impact on your conversion rates.
Furthermore, if your account is terminated, your customers will be unable to contact you, and your business will be rendered obsolete. As a result, it is preferable to avoid this disaster by having a dedicated email address.
3. Make a good first impression on your customers.
Because this is an opportunity to make a first impression on customers, the custom email ID shows the world that your brand is well-established. Unlike generic email addresses, custom email creates a corporate image. Furthermore, using multiple custom email addresses that are similar to the brand helps to maintain a professional image in the long run.
4. Stay at the top of data security.
When you use a custom email domain, you control who can access the accounts associated with that email address. It allows you to easily add and remove users as your team grows and changes.
Furthermore, using your own email address implies that you will be hosting the data associated with that account either in-house or through the company that hosts your email service.
That means that in an emergency, your email and all of its valuable data are safe and accessible, allowing business to continue as usual.
Developing your own business email is a critical step in developing a trustworthy brand. With a personalized, professional email address, you’ll be taken seriously and remembered right away by all stakeholders.
Sara Khalid Digital Marketing Specialist
Sara Khalid is an experienced content marketing professional at Xoopah, a business growth platform for small businesses.
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