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July 25, 2022
How to Write Sales Emails that Convert – Xoopah
Best sales emails that convert
You’ve been working hard to build your email list. Your subscriber list is growing, and you occasionally send out email newsletters and product launch emails. When you examine your email metrics, you’ll notice that a considerable percentage of your audience isn’t opening your emails or clicking the links within them. And, even though your email list is growing, your sales remain flat. You need to learn how to write the best sales emails.
The best sales emails are focused on the customer and their needs. It’s also necessary to make sure you’re reaching out to the right people. In your sales emails, be strategic about who you target and how you target them.
How to write the best sales emails
Email marketing is one of the most cost-effective and scalable marketing tools available, especially if you’re a small business owner on a limited budget. In this guide, you’ll learn how to write the best sales emails, optimize your campaigns, and eventually turn this into a predictable and consistent process that will help you scale your business.
Create an attention-grabbing subject line
Getting your prospect to open your sales email is the first step toward conversion. Every day, over 300 billion emails are sent. Make your sales email stand out in a crowded inbox by using a subject line that your audience will find compelling. 47% of email recipients open emails based solely on the subject line, while 69% report emails as spam based solely on the subject line.
When it comes to subject lines, follow these guidelines:
Use their name in the subject line when it makes sense.
Make the subject line as specific as possible—the more personal the subject line, the
higher the open rate.
Talk about the prospect’s pain points.
Experiment with questions in the subject lines.
Use non-generic opening lines
Prospects receive so many sales emails daily, so you must do something that does not appear to be an automated, general email.
Avoid opening lines such as “how are you?” and “hope this email finds you well” because they don’t matter to you or your prospect. Let’s get to the point. Your prospects will appreciate the fact that you are considerate of their time.
You can use those few sentences of the sales email introduction to include a section in which you inquire about their problems. Consider the introduction an opportunity to demonstrate to your prospects that they received the message because you chose to contact them specifically.
Create a helpful email body copy
Email body copy that is well-written is a surefire way to persuade your subscribers to take action. Make sure your email’s body is concise and easy to understand. Follow these guidelines if you want to convert the lead with an email:
Try to squeeze the message into 50–200 words.
Use short sentences with conversational language.
Bullets and subheadings can break up long blocks of text and make your emails scannable.
Wrap up the sales email with a CTA
Although a call-to-action does not guarantee immediate conversions, it does give you a chance to get them. When it comes to CTAs in sales emails, there are two basic rules:
Each email should have one CTA.
Remember that the recipient should be able to understand additional actions clearly, so don’t ask for too many. Add a single “Read the full story” button to the email copy if it’s about engaging leads with content. You can include social media links as long as they don’t draw attention away from the main CTA.
CTA should be specific.
If you end an email with a sentence, make a list of the next steps with (tentative) deadlines. It’s a good idea to include the link in Calendly so that the recipient can schedule the meeting immediately.
Best Sales Email Templates
To make prospecting more effortless for you, we’ve prepared some best sales email templates to ensure higher open rates and response rates.
To promote a free trial
Thanks for signing up for (Your product/service)! Welcome to your free trial that starts today.
Over the next (Length of the trail), you will be sent emails with tips on how to use (Your product/service). Check your inbox for updates.
If you have questions, contact our support team at (Email address) any time, and they will be happy to assist you.
To retarget prospects
We want you back.
It’s been a while since we spoke & we have come up with some interesting deals.
We have upgraded services & best deals for you.
Click here (link) to know more details.
Looking forward to it. You can reach us (Email address).
To get in touch after an event
Thank you for attending (Event Title) – it was a pleasure hosting you today. I hope you’ve gained lots of valuable insights into your business! In case you missed something during the event, no worries. We’ll send out recordings and slides in a few days – keep your eyes on your inbox.
Be sure to sign up on (website) to be the first to know about future events.
Whether you are interested in learning more about (Company name), or have any questions or feedback, don’t hesitate to ask.
Thanks again, and looking forward to seeing you next time!
Your ( Name)
To follow up after no response
Although I haven’t heard from you, I’m convinced that great results could come out of a potential collaboration between us.
I’ve checked your [product/service] on [Google, social media, website], and I’m confident I could help you with [what you offer].
Follow up after a quote
Hope your week is going well. Did you get a chance to look over the quote I sent on (Specify the date)?
The sooner I approve the quote, the sooner we can get your business to (Mention the final goals/aims).
I’d be happy to answer any questions, and if you need to renegotiate some of the terms, we can jump on a phone call. Would (day) work for you?
Please let me know!
Following after a meeting to move further in business
It was great meeting you the other day and chatting about (Mention the project and something personal that matters to them). I’d love to start working on (Name the project) so you can (Mention the end goal agreed).
I’ve attached a form for you to fill out with your basic information so we can get started.
Please fill this out and send it back as soon as possible so we can move to the next step.
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