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6 Lead Generation Strategies that Work for Small Businesses
Sept 27, 2022
Lead generation is a top priority for businesses and marketers today. According to Hubspot, 61% of marketers consider lead generation to be their most difficult challenge.
Most small businesses struggle with lead generation because they don’t understand how it works. They run marketing campaigns everywhere and collect inappropriate leads. As a result, conversion does not occur, and all efforts are in vain.
Lead generation strategies are constantly being updated and improved. As a small business owner, you must be aware of the most recent lead generation strategies in order to grow your business.
In this article, you’ll learn why leads are important and some of the best lead generation strategies for small businesses.
Best Lead Generation strategies for small businesses:
1. Have a proper SEO of your website/ app implemented:
SEO assists your company in ranking higher on Google so that people searching for something end up on your website. Your potential customers will be unable to find you if your website does not rank on Google. Every day, you miss out on thousands of leads because of this.
An improved SEO strategy will significantly increase your chances of ranking on Google. You will receive a significant amount of targeted organic traffic and, as a result, leads if you rank higher.
However, how do you improve your SEO strategy?
Determine your niche and the keywords that people may use when searching for something related to your industry. To find the keyword you are looking for, use any keyword tool available on the internet.
Include your keywords in the following areas of your website:
Tags for titles
Tags in the header
Descriptions of meta data
ALT tags for images
To improve your local rankings, make sure to claim your Google My Business listing. This enables you to control how your company appears on Google Search and Maps.
Getting higher in the rankings does not happen overnight. In fact, depending on how competitive your keywords are, it could take weeks or even months to rank for them.
However, by increasing your visibility in search results, you will be able to attract more quality leads for your small business.
2. Use email marketing to reach out to new & existing customers:
For every dollar you spend on email marketing, you can expect to earn a whopping $42 back. That’s an incredible 4400% ROI, higher than any other lead generation tool. (Source: Campaign Monitor)
The beauty of email marketing is that it is a powerful, adaptable, and measurable marketing channel. It’s a conversion-focused strategy that allows brands to reach new customers and grow revenue on a shoestring budget.
For lead generation through emails, you must first identify your ideal clients and understand their pain points. Then, create a landing page to direct leads to, and include an email subscription form.
Once you have a sufficient number of email addresses, you can begin reaching out to your target audience with newsletters, promotional offers, campaigns, and so on.
3. Boost Your Content Marketing Efforts
The strategy for successful content marketing is simple: instead of preaching your company to prospects, preach how your company or product will help them!
The field of content marketing is vast. They can take the form of blog posts, resources, slideshows, review posts, videos, webinars, and so on. Choose the type of content that you believe will be most effective in resolving your audience’s problem.
To start creating great content, identify your audience’s pain points. Excellent content has a few distinguishing characteristics. Addressing pain points, how to solve them, and what the reader should do. These elements should be present in your content to improve lead generation.
Make sure your website’s content provides the information your visitors are looking for, and you’ll find it much easier to persuade them to become a lead.
4. Maintain an active social media presence
Social media is the most popular place to find leads on the internet. Popular social media platforms for generating leads include Facebook, Instagram, LinkedIn, and Twitter.
Many netizens spend the majority of their day on various social media platforms. And it is your responsibility to locate those who require your assistance. Here’s how to use various social media platforms to generate leads.
You can start a community for your business by creating a Facebook page or group. As a result, whenever someone searches for your company or something related to it, it will appear.
Using hashtags, Twitter makes it simple to find anything. So, by searching with hashtags, you can find people who are interested in what you do. On the other hand, you can include useful and relevant hashtags in your Twitter posts.
Linkedin is a great place to find B2B leads. This platform enables you to connect with leads personally and send them personalized content. People can get around 80% of their business leads from this platform.
5. Optimize Your Website
An optimized website captures the attention of visitors, increases lead generation, and converts them into customers quickly. While there are numerous factors to consider when optimizing your website, the following are the most important:
Increase the speed of your website
To reduce overall loading time, you must optimize various aspects of your website. People who spend more time on your website are more likely to leave their contact information.
Pay attention to the website’s design
The design of your website is important in capturing visitors’ attention and enticing them to become leads. As a result, it is vital to provide your website with enticing designs in order to attract leads.
Mobile users should be prioritized
As of today, 92% of internet users access the internet via mobile device. The majority of your visitors will also use a mobile device. Making your website mobile-friendly is essential if you don’t want them to leave due to a poor mobile viewing experience.
6. Provide Free Trials
According to a SaaS report, free trials and freemium offerings generated more than half of new business for 16% of SaaS companies.
Companies like Apple and Amazon have spent decades establishing their brands. As a result, consumers are willing to spend billions of dollars with them each year. They have a good idea of what to expect.
However, as a small business owner, you do not have the same luxury. New visitors to your site are likely to be skeptical, and for good reason: they’ve never purchased from you before. Offering a free trial is one way to overcome hesitation and generate more leads.
There are two ways to set up free trials. The most common is to offer a trial period during which prospects can try your product or service for a limited time. Another possibility is to provide a free plan with limited functionality. Experiment with both and see which produces the best results for your company.
The key to growing any business is to generate leads at a sustainable cost. Implement the lead generation strategies outlined above and keep an eye on your analytics.
Sara Khalid Digital Marketing Specialist
Sara Khalid is an experienced content marketing professional at Xoopah, a business growth platform for small businesses.
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