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Rank in Google Maps: Strategies and Implementation You Could Use It Now
Sept 25, 2022
The success of your entire search marketing depends on local SEO. You want traffic from your website to be targeted at your niche market if you own a small local business like a coffee shop or boutique. Utilizing Google Map Pack SEO techniques will assist you in giving those target customers a higher priority.
The number of referring domains leading back to your website URL is the single most important factor in determining your Google Maps results. In other words, the amount of backlinks to your website is by far the most important element deciding your Google Maps ranks.
However, building a slew of low-quality, low-authority backlinks to your website will not help you.
Google has become far too intelligent for such black hat methods to be effective.
Today, in 2022, you must establish a huge number of backlinks and referring websites and high-quality backlinks.
What exactly do good quality backlinks imply?
To begin, we define high-quality backlinks as any backlink that comes from a site that has a DR (Domain Rating) of 50 or higher.
However, in certain circumstances, the client needs to get ranked in Google Maps as soon as possible and is willing to go to any length to achieve this.
In these more aggressive circumstances, some tried and tested tactics will swiftly propel your business to the top of Google Maps search results (not always, but most of the time).
Then, depending on website variables such as domain and brand authority, domain age, and the authority of your citation and backlink portfolio, it’s unclear whether your results will last.
However, if your goal is to rank in Google Maps, this is a terrific place to start.
What is the Google Map Pack?
Imagine this: You’ll search for a lively neighborhood restaurant. What do you do right away? “Local food near me” on Google The search engine will load several possibilities, but the image of Google Maps will highlight three businesses at the top.
Each of these listings includes information about the restaurant, including its address, a description of the area, reviews, operating hours, and a photo. This area of the Google search results page is considered prime real estate (SERP). The Google Local Pack and Google 3 Pack Ranking are other names for the Google Map Pack.
Your organization’s success depends on whether your local business appears on this list of results. Nearly 50% of SERP hits go to companies in the Google Map Pack. Traditional text-only links will appear below these images, but they may not be as appealing to potential buyers. This makes the Google Map Pack the desirable position you should strive for with your company.
Three organic results are automatically displayed on the SERP once you conduct a search. Others may be sponsored or paid advertisements that display these recommendations above, but they may be less successful in attracting new customers.
Google Maps Ranking Factors
The ranking criteria for Google Maps are sometimes known as local ranking factors because they depend on the searcher’s and your own geographical location. Google states in its documentation that there are three primary local ranking criteria.
It depends on how pertinent a company is to the inquiry. And whereas for a long time in many niches, relevancy used to come down to just having an exact match keyword in your business name, the new upgrade has lessened the influence of this element. Right now, your business listing’s category and subcategories are important.
The only aspect you can probably not change is distance. You cannot move your company or force customers to look for it from a specific location because you are already where you are.
The proximity update greatly raised the relevance of distance. Even a listing with incomplete information may appear in the local pack if it is close to the searcher.
It is now the hardest to define and most significant ranking element. There has also been some effect from the Vicinity upgrade.
According to Google’s literature, prominence is determined by how well-known a company is overall and online. As a result, your company’s website’s organic rankings, GMB reviews, ratings, and backlinks should all be considered when determining your prominence in Google Maps.
If you search for a destination in a location other than the one you are now in (let’s say, you want to find something in another city you plan to visit), the power of prominence is evident.
Tips to Rank Higher on Google Maps in 2022
Tip 1: Verify Your Google My Business Page
Adding and verifying your business is the first step for any local business to be found in the Google Maps search results.
Visit this page on a desktop computer to begin adding your company to Google Maps.
To begin from a mobile device, click here. You can rank in Google Maps without having a GMB listing. However, you actually do, as GMB is a significant role in local ranking:
As soon as you add your company to Google Maps, you can create a GMB listing. Click Claim this company in the Maps pop-up to accomplish this.
The Google Business Profile page will be immediately opened after you click this, allowing you to complete your listing by adding details and company information.
The simple tip for optimizing the GMB listing is to fill out every line and section you see thoroughly.
Tip 2: Build High-Quality Backlinks
Citations’ distribution was the main goal of every Local Google Maps SEO plan. However, the alignment and distribution of citations will only go you so far.
In other words, when a given number of citations are built, adding additional only marginally reduces your overall authority.
To confirm your business location on Google Maps, perform a citation audit and clean up, followed by a round of citation distribution.
But there isn’t much more to gain from building citations once your location has been established in Google Maps.
It is, therefore, appropriate to begin creating high DA backlinks.
Tip 3: Build Niche Citations
A citation is nothing more than a record of your NAP, which consists of your company name, address, phone number, and, in certain cases, your website URL.
Citations are one way Google verifies the physical location of your company. Consider citations as the backlinks of the organic SEO world.
The more credible and pertinent the citation sources are to your company, the more power they will have in helping you improve your Google Maps rankings.
Going in-depth with your citations is something else I advise.
This entails locating websites and directories that are specialized to your particular business sector or your metro area.
If I were an Atlanta personal injury attorney, for instance, displaying my law firm’s NAP on sites dedicated to metro Atlanta and personal injury attorneys would assist boost the relevance factor and strengthen my overall location authority.
Furthermore, you’ll rank in Google Maps with more location authority within your industry.
Tip 4: Add Local Business Schema Markup
The NAP for your company should also be listed on your website to finish. However, you must encase the address in the so-called Schema language.
The goal of schema language, a structural system established by Google, Yahoo, and Bing, is to make it simpler to identify certain datasets within web pages. The schema language, in my opinion, is direct data that improves important data sets found on websites. Regarding local google maps SEO, direct data is especially important. Referring to What Are Local Citations
You can give Google and other search engines a far better signal about the authority and relevance of your business location by encasing your NAP in Schema.
There are other additional procedures and methods that I did not cover in the essay. To bring my clients to letter A in Google Maps and make sure they stay there permanently, as I indicated, I choose the long-term, higher-quality method.
However, if you want to rank in Google Maps and can’t wait for the long-term strategy, this post is for you!
Tip 5: Get More Reviews
Reviews affect your positions on Google Maps and in the local pack, as I said before. Obviously, I refer to favorable comments.
How do I rank higher in Google Maps?
You can, first and foremost, nudge your clientele to post reviews. You can send them an email asking for their feedback on your company and asking them to review you, create a social media campaign, or give them a discount.
By the way, reviews have their own ranking criteria—you’ve probably noticed how Google moves some of them to the Most Relevant section—which is as follows:
Examine your score. And, on occasion, Google goes above and beyond the star rating. Several SEOs have reported on Google’s sentiment analysis tests.
Examine the quantity. The more testimonials you have, the better.
The use of keywords in the review text. Your reviews will be regarded as more valuable if they contain relevant keywords.
To Sum It Up
It may not immediately be where to direct your SEO approach, but you can optimize for a high rank in Google Maps.
However, with the expansion of local business listings in SERP (hello, local pack), your company still needs to get views, clicks, and, finally, paying customers. As you can see, the procedure is not as difficult as it could have seemed before reading this manual.
Xoopah assists small businesses in increasing engagement and customer loyalty through automated marketing campaigns and making the most of their reviews. We can help you improve your company’s online rankings and achieve your desired position.
Sara Khalid Digital Marketing Specialist
Sara Khalid is an experienced content marketing professional at Xoopah, a business growth platform for small businesses.
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