Revenue Strategy: Tips For Your Small Business


Rather than discussing abstract revenue strategy we believe it is important to discuss tangible growth strategies you can use today to help your small business grow.  You can find much information on diversification, market penetration, market segmentation, and acquisitions online. While those are legitimate revenue strategy for small business, they are nebulous and unactionable.

Diversifying and acquiring new products or services are important in your business health, but they don’t equate to real-time growth. They bring you growth but don’t prepare you to sustain that growth.

Therefore, we’re here to help you boost revenue in real-time, prepare for long-term expansion, and support your company in the long run with small business revenue strategy.

Identify Your Growth Goals


In a study by the U.S. Bank, 82 percent of failed companies did so because of cash flow issues. Small businesses are only 40 percent profitable, and 30 percent constantly lose money. In the remaining 30 percent, they are also not making a profit.

Businesses that aren’t profitable can find ways to fix the situation. It may seem that the only way to increase profits is to raise prices, but that’s not always true.

When you don’t know where you’re headed, it’s hard to implement a growth strategy. For your small business to grow, you need to set growth goals. To put it another way, if you don’t know what you want to achieve, how will you know what strategies to implement?

The idea of growing your business or increasing revenue is one thing. Making that happen is another matter.

Set SMART goals (specific, measurable, attainable, relevant, and timely) for your small business and develop your growth strategies to help you reach them.

You’ll see which small business growth strategies work best for you by setting growth goals.

For example, driving traffic helps generate more leads, keeping customer loyalty helps keep customers, and increasing local SEO helps both, with the added benefit of improving your digital presence.

10 Revenue Management Strategies


How well do you optimize your online persona?

The reviews you receive online can affect your search engine ranking as well as the reputation of your company. A recent BrightLocal survey found that 68% of respondents are more likely to use a business after reading positive reviews. You can increase revenue by managing your online reviews on major review sites and industry-specific sites.

Value-added bundles

Bundling products and services is an effective way to increase revenue since most consumers shop not with a specific item in mind but rather with a set price point. They then search for the purchases that will bring them the most value under those headings based on their budgets, whether they are necessities or non-essentials.

Business owners should not focus on moving specific products but on getting their customers to spend as much as possible. With bundles of like-kind items, complementary items, or even nice-to-have items, you can create value for your customers while increasing conversions and revenue simultaneously. Bundling allows you to focus on generating revenue instead of moving products.

Make use of digital PR

Remain focused on growing your business digitally as well. Without growth, you will shrink. Your secret weapon to revenue management and sales is publicity. Particularly in trade outlets and publications that potential referral sources and vendors read. It is important to conduct a targeted publicity campaign aimed at the vertical you intend to target.

By cutting out time wasters, you can increase revenue by using revenue strategy. Consider evaluating your conversion rates and tracking the sources of your leads. Content marketing and SEO combined with publicity can increase revenue. A snowball effect can be created by maximizing the PR you’ve gotten.

In the absence of media coverage, how will people know you were in the news or in the media? By using digital PR, you can build your brand and gain thought leadership in the market you wish to grow in.

Email automation for customers

Automation of client and customer emails can save small businesses countless hours of work and increase revenue and sales by using different types of revenue strategy. Utilizing automated flows and promotional campaigns is the best way to achieve this. By investing in email automation and using a Welcome Flow, for example, your small business is generating more sales and freeing up time for more valuable tasks, and building brand awareness and credibility without spending any extra time doing it. Although email automation can be applied to an array of other aspects of a small business, it is one of the most effective ways to increase revenue and sales.

Integrating a software such as a web chat or web calling is one of the best ways to do this. A click-to-call button on your website provides a fast and hassle-free way for people to get in touch with you. Xoopah can do all this and so much more for you!

Expand your reach, not your price

It is a great revenue strategy to increase sales while not disrupting or damaging the existing customer base. If the price of a product or service increases, current customers may become dissatisfied and switch to another brand. You can boost sales by boosting your brand’s reputation, online presence, and awareness while protecting your current customer base.

One of the best ways to expand reach is by embedding a business management solution. Build a consistent online presence with Xoopah. An all-in-one platform to improve your online presence, connect with your customers, and increase your business’s revenue.

You might consider outsourcing your marketing efforts

The marketing department is an integral part of any business that is seeking growth and success. The challenge with marketing is that it can be difficult, especially if you don’t have much experience. Ask for help rather than spreading yourself too thin.

A great option here is to outsource your marketing. When you outsource your marketing, you are essentially hiring someone else to do the work. Expert assistance can be obtained without hiring a full-time employee. As well as being more cost-effective than doing it yourself.

To make sure our customers aren’t missing out on anything, Xoopah is soon to launch a marketing campaign solution. Get notified when we launch by entering your email here.

Establish strategic partnerships

In some cases, developing new products or services is not necessary to develop new revenue streams. A new approach to connecting your products and services with customers is all that’s needed.

As your business grows, it becomes increasingly important to develop strategic partnerships. A strategic partner is a company that shares your vision and complements your strengths. Partnerships can help you access new markets, improve product offerings, and boost your bottom line. When choosing a strategic partner, it is important to consider compatibility, mutual benefit, and complementary strengths. For example, if you are a small business specializing in handcrafted jewelry, partnering with a large retailer could help you reach a wider audience. However, it is also important that both partners share the same values and commitment to quality. By taking the time to find the right partner, you can set your business up for long-term success.

Use coupons and discounts


Promoting coupons and offering discounts on select products may appear to be a loss of money. Even though your short-term revenue might decline, coupons and discounts encourage future sales, particularly if you can retarget existing customers.

If you are strategically using coupons and discounts, you can increase the volume of products and services purchased. Discounts can be offered to customers if they purchase a certain number of products or spend a certain amount. On certain products or dollar amounts, free shipping is another tangential incentive.

You can encourage new customers to buy from you by offering coupons. You can then use other strategies to turn them into repeat customers after their initial purchase.

Modify your operating procedures

Implement procedures that encourage cross-selling instead of selling only one product. Promoting complementary products and services usually results in a customer spending a lot more money on your website or store. Several of the largest online retailers suggest complementary products to go with the products customers have already added to their carts.

In addition to changing procedures or implementing new ones to increase revenues, businesses can change their operating procedures to reduce costs. A few ways to accomplish this include streamlining business practices, processes, and procedures, administrative auditing functions, and even outsourcing some services rather than hiring a full-time employee.

Put your customer’s experience first


The perception of your customers can make or break your business. They’ll tell the world quickly if your products or experiences are top-notch; if they’re not, they’ll make sure the world hears. The key to fast growth is making your current and potential customers happy.

Small businesses are nimble and often better at anticipating and responding to customer needs than large corporations. To capitalize on this advantage, small businesses develop and nurture long-term customer relationships and introduce new products and services more quickly.

Giving your customers what they want is of the utmost importance.

You should diversify your offerings to adapt to the changing tastes of your customers.

Personalizing your experience can boost and strengthen your relationship with your audience.

For each band, Xoopah provides creative designs, customized storefronts, and pop-up shops tailored to their needs and helps them interact with fans in engaging ways. A complete revenue strategy manager that you need!

Take steps to increase the return on your investment

What is the cost of getting sales? A business can be marketed in many ways, but not every marketing strategy is suitable for every type of business.

Identify which marketing methods are paying off for your business. Consider eliminating one or two marketing outlets to focus on the one or two that give you the best ROI.

Even when a business isn’t struggling to turn a profit, it is important to conduct regular audits. Owners can head off profitability issues before they become something that puts their business out of business by staying on top of where their business stands.

Revitalize Your Sales Collateral

A business owner often neglects the importance of sales collateral like brochures, presentations, product data sheets, and pictures, despite its sole purpose of making the sales effort easier and more efficient. Consequently, potential buyers are presented with outdated, inaccurate, and misleading information. Visitors to websites dwindle when they suffer from the same malaise as websites.

An important part of your sales collateral is your website, which is a reflection of your company. The content of a vibrant, colorful document often generates excitement, whereas dull, boring materials are usually discarded without a second glance.

If you want to present a positive image to your customers, review your sales materials, item by item.

Redesign your brochures, presentations, product data sheets, pictures, or website if you don’t present information that spurs prospects to act.

Inbound Strategy vs. Revenue Strategy

Using the power of inbound marketing, an inbound strategy can help you convert strangers into customers and promoters of your business. The more aligned your content is with your target audience’s interests, the more organic traffic you will get that can be converted, closed, and delighted.

Consequently, you can increase revenue and reduce cost.

Let’s take a moment to think.

Ask yourself these questions before creating an inbound strategy:

1. How do I achieve my goal?

2. Who is my target audience?

3. What is the online location of this audience?

4. What is the best way to develop a content calendar?

5. In what ways can I best promote my content?

Inbound marketing and revenue strategy differs in several ways. The latter focuses on brand awareness to drive demand, while the former aims to optimize revenue and profits by matching demand with a price. However, the two strategies are still very closely related.

Revenue strategy promotes direct alignment between marketing and sales – quite possibly the best way to improve business performance. The marketing and sales teams can greatly improve marketing ROI, sales productivity, and growth if they are unified around a single revenue cycle.

Both teams have different goals and expectations, so it is crucial that sales and marketing work together to achieve the same revenue-generating goals – and keep each other accountable. Analyzing, tracking, and reporting should provide direct visibility into the entire strategy.

Research shows that organizations with tightly aligned sales and marketing have 36 percent higher customer retention rates and 38 percent higher sales wins.

The opportunities that already exist within your organization can be used to generate more revenue with a little shift in perspective.

Bottom Line

Clear communication of your values is crucial to capturing a buyer’s attention today. To grow revenue, you need to consistently show what’s in it for them through both your sales and marketing messages.

Revenue strategy aligned with your target audience’s objectives will increase sales. Increasing revenue requires an intact strategy, structure, people, and process. Together with an inbound strategy, sales and marketing leaders can evaluate the current status of a company’s revenue and discover the true bottlenecks in the process.

A successful company is one that continuously reinvents itself by listening to its customers and adapting its products, sales strategies, and processes to meet the needs of a constantly evolving marketplace.

In the right circumstances, each of these strategies can generate significant revenue for your company, but the optimum choice will depend on your understanding and knowledge of your customers.

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