10 SendGrid Alternatives to use in 2023

calendarMar 03, 2023
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SendGrid, which began as an independent entity and is now owned by Twilio, provides a wide range of capabilities for sending bulk emails, whether transactional or marketing in nature. When businesses streamline their email marketing efforts, they frequently search for SendGrid alternatives. While the platform has a variety of features to assist you in communicating with your customers, it appears to be lacking in some areas.

To nail your strategy, you’ll need an email marketing tool that allows you to easily create, send, and automate your marketing and sales processes.

Today, we’ll look at the best SendGrid alternatives for your company, as well as their features and pricing.

What is SendGrid?

SendGrid is a cloud-based email delivery and management service that allows businesses to send and manage email messages to their customers or users. It provides an email platform with tools for creating, sending, and tracking email campaigns, as well as managing recipient lists and analyzing email delivery metrics.

SendGrid’s platform offers a range of features, including email templates, A/B testing, email scheduling, real-time analytics, and more. It also provides an API for developers to integrate SendGrid into their own applications, allowing them to send email programmatically.


SendGrid is commonly used by businesses of all sizes, from startups to enterprise companies, to send transactional emails such as order confirmations, password resets, and other automated emails, as well as marketing emails and newsletters. By using SendGrid, businesses can ensure that their emails are delivered reliably and efficiently, and that they comply with email deliverability best practices.

14 best SendGrid alternatives

Why would you look for alternatives to a good tool like SendGrid? Different businesses have different preferences when deciding whether to subscribe to a particular service. SendGrid, for example, is a little difficult to manage and deploy. Its pricing plans are prohibitively expensive, and it lacks key API features.

It is better to look for an alternative to SendGrid that outperforms it in terms of usability, affordability, flexibility, and features. In this article, we will recommend a number of API and SMTP solutions that we believe are among the best SendGrid alternatives available today.

1. Xoopah


Xoopah is an all-in-one marketing platform that offers email marketing, SMS marketing, and more. It’s a great option for small businesses and startups. It offers a simple, elegant design and a range of features that make it easy to get started.

Xoopah is more than just an email marketing platform. It can help you manage your business profile, run email and SMS campaigns, collect payments, and get noticed online by quickly responding to reviews and queries. Each feature works together to complete your email marketing strategy from start to finish.

Within the Xoopah interface, you can access marketing campaigns and transactional messages, an integrated contact hub, and multichannel tools like SMS, WhatsApp Campaigns, and push notifications.

Xoopah provides powerful email marketing features such as audience segmentation, personalized content, AI Image generation, and send time optimization. You also get access to a selection of fully responsive templates in addition to the intuitive drag-and-drop email editor, so you can easily create great emails.

Xoopah Pricing

For a 14-day trial period, Xoopah’s email marketing tool is free to use. Start reaping the rewards right away by clicking here to learn more or sign up for Xoopah and make the most of email marketing!

Plan starts at $49/month for unlimited emails and grows with your business needs, not with your contact list.

2. DuoCircle


DuoCircle is one of the best options for enterprises looking for cost-effective solutions without sacrificing email deliverability quality. Each plan includes DKIM signing, real-time reports and analytics, detailed tracking of emails, multiple delivery ports (to ensure email continuity), TLS encryption, and robust anti-spam service.

DuoCircle also provides important services such as SPF management, DMARC reporting, email forwarding, tenant migration, and more at a very reasonable price. Best of all, they provide 24/7 email, chat, and phone support, allowing you to quickly restore your business email if something goes wrong. Overall, it is an excellent SendGrid alternative for businesses looking for a comprehensive email solution.

(Free plan includes 1000 emails/month, then several plans available from which one can choose per their needs)

3. Mailjet


Mailjet is a user-friendly solution that can assist both developers and marketers in creating, sending, and tracking transactional and marketing emails. Mailjet offers marketers an easy-to-use email builder that comes pre-loaded with appealing email templates. You can edit, modify, or create one-of-a-kind email campaigns that clearly communicate the intended message.

The online email builder also includes a real-time collaboration feature that allows multiple users to work together as a team on a single campaign. Mailjet also includes a powerful a/b testing tool that can be used to collect statistical data.

Apart from the features listed above, Mailjet’s email deliverability service puts it far ahead of SendGrid.

(Free plan: 200 emails/day; paid plan: $9.65/month, with 30,000 mails)

4. Constant Contact


Constant Contact is a great SendGrid alternative because its basic plan includes eCommerce marketing, unlimited emails, and list-building tools. This tool includes a drag-and-drop frontend email editor for beginners. The tool is extremely useful for personalising business emails in order to increase engagement.

Constant Contact automatically resends emails to recipients who did not open their previous emails. Based on website clicks, this email automation tool analyses user behaviour and sends messages accordingly.

(Basic plan: $20/month + free service for 1 month)

5. Pepipost


Pepipost is a powerful API and SMTP email solution that makes it simple to send, receive, and track transactional emails. The software includes a sophisticated email tracking system that allows you to determine the open, click, and bounce rates of your emails. It also informs you of any unsubscribes or other actions taken by email recipients.

The platform is simple to set up and use. You get real-time insights into how your marketing or transactional emails are performing, allowing you to make informed decisions. This, combined with basic email marketing features, makes this tool a simple yet effective substitute for SendGrid.

(Free plan: 30,000 emails for 30 days; basic plan: $25 for 150,000 emails)

6. WP Mail SMTP


WP Mail SMTP is an impressive plug-in that can be used to improve email deliverability for your Word Press website. This plug-in ensures that emails are validated before they are sent. It also prevents your emails from being blocked or marked as spam. In retrospect, WP Mail SMTP exists to ensure that emails are successfully delivered to inboxes.

(Premium plan: $49 annually, customized plans also available)

7. Amazon SES


Because of its versatile SMTP transactional email service, Amazon SES is a popular email solution among marketers and developers. It is an excellent tool for easily sending marketing, notification, and transactional emails.

The software allows for simple email tracking and also allows users to apply various types of settings to avoid bounce and spam issues. The software also assists in the creation of various types of marketing campaigns to reach a wide range of audiences.

(This service comes with a cost calculator for personalized quotes)

8. HubSpot Email Marketing


HubSpot provides a variety of marketing tools. These include pop-ups, forms, landing pages, chatbots, live chat, and ad tracking. Furthermore, HubSpot Email Marketing includes customizable templates as well as a drag-and-drop builder. It provides a seamless user experience through smart content segmentation and automated workflows.

The tool is simple to use and fosters impressive delivery rates, in addition to great optimization features.

(Free plan: 2,000 emails/month, Paid plan: $50/month)

9. Moosend


Moosend is another highly scalable SMTP service that allows users to create, send, and track various email types. Transactional, notification, and marketing emails are examples of these. Moosend’s campaign builder allows you to create custom marketing emails using a variety of pre-loaded templates and designs.

Moosend also assists users in segmenting their audiences and targeting messages based on various parameters. In addition, the software performs real-time analytics to provide you with actionable insights into launched campaigns.

($10/month for 2,000 subscribers, ‘Pay As You Go’ model for occasional senders)

10. Mandrill


Mandrill is a paid Mailchimp add-on that allows STMP transactional email services to be used. End users can be sent targeted, data-driven, commercial, and personalised emails via the application. The software tags your emails with pre-defined tags. This helps to simplify email tracking because Mandrill can automatically track the bounce rate, open rate, and click rate for your emails.

You can also add different custom sending options to the software. With this software, you can also use white labelling for custom tracking domains. Mandrill also allows you to send emails from multiple domains while using the same account and dedicated IP address.

($20 for 25,000 emails a month, charges applicable for additional emails)

Choose the Best SendGrid Alternative

A successful email marketing strategy requires the use of the right email tool to create and deliver your email messages. While SendGrid has a good reputation for sending transactional emails, you can always find better all-in-one and scalable solutions to supplement your efforts.

There are numerous options available on the market for you to choose from. Why not give Xoopah’s email marketing platform a try if you want a great solution to improve every aspect of your email strategy?