Easter Marketing Ideas for Small Business Owners

Easter is approaching, and as a small business owner, you probably want to promote your company around the holiday.

Consumers plan to spend an average of $169.79 this year on Easter-related items, according to results of the annual survey released by the National Retail Federation and Prosper Insights & Analytics. A total of 80% of Americans will celebrate the holiday and spend a collective $20.8 billion.

Profit from the opportunity that has landed in your basket by using Easter cheer to drive more traffic to your store and website. Engage new customers with Easter branding and products while strengthening relationships with loyal customers.

We’ve compiled a list of creative Easter marketing ideas for small business owners to get them started. Take advantage of Xoopah’s Easter marketing ideas to make this Easter season your busiest and most profitable quarter yet.

Here’s Why Easter Marketing Campaigns Work!

By implementing the following Easter marketing ideas in your marketing campaigns, you will not only increase your Easter sales but will also help your business:

• Obtain the most exposure to a larger audience.

• Expand your knowledge base.

• Increase the number of visitors to your website.

• Create a special relationship with your customers.

• Convert leads into sales.

• Boost your sales.

• It fosters trust, which is beneficial to your company.

You will also better understand the market and discover your company’s most effective marketing campaigns. The metrics assist you in determining what is and is not working in your campaign. Then you can change your strategies or fine-tune the ones that aren’t working. The key here is to use the best marketing strategies to generate the most sales from your product.

Which Channels Should Local Businesses Use for Easter Marketing:

Before creating Easter marketing campaigns, you must first determine which channels are practical for your company. You can select this by looking at which ones have the highest returns or analyzing your audience conversions.

You should now avoid limiting yourself to a single channel. Using multiple channels is an excellent way to create the best Easter marketing campaigns. This option ensures a more diverse audience for your Easter marketing ideas and should result in higher returns.

Steps to Create a Successful Easter Marketing Campaign:

Easter is traditionally a retail holiday, but as consumer habits change, there is a growing market for online shopping. It’s still growing year after year as more people buy things on their phones and tablets.

Preparing the right Easter marketing campaign can boost sales and increase your revenue.

Is your Easter marketing campaign in place for this year? We’ve discovered some ideas on how to boost your small business during the Easter holidays.

1. Increase Your Sales with Easter Promotions

A limited-time offer is a good Easter marketing idea that can increase sales.

While Easter is not as popular as Christmas, there is no reason not to hold special sales or discounts. Using a dedicated Easter offer will motivate customers to take action right away. This will increase the motivation of potential customers to convert and thus increases your revenue.Using a seasonal offer or promotion aligns your brand with the holiday spirit and puts you in front of potential customers. Customers frequently expect brands to plan sales around holidays.Another idea is to offer discounts or promo codes for Easter sales in exchange for customers’ email addresses. This idea can be an efficient way to grow your sales and email list.

2. Level Up Your Social Media Presence

Your business’s social media presence should always be up to date across all channels. Accordingly, update the headers, posts, and advertisements on all social media platforms (Facebook, Twitter, etc.).

Running an Easter competition is a great way to harness the power of social media. Easter social media competitions are an excellent way to broaden the reach and engagement of your small business.

For Easter social media posts, color schemes can include pastel yellow and electric blue. It is also critical to strengthen the bond between your company and its current and prospective customers. Maintain a high level of on- and off-line engagement with them.

3. Create Holiday Specific and Engaging Email Marketing Campaigns

When the holidays are on the horizon, getting your message into your customers’ inboxes is a compelling Easter marketing idea for small business owners towards increasing conversions.

In 2022, email marketing will remain one of the most effective marketing channels. It’s adaptable, multifunctional, and simple to personalize. Furthermore, customers choose to participate in this channel, which increases their investment.

Regular email newsletters could be a lifeline for your company. You can increase the frequency of your emails for Easter email marketing campaigns as you would for other sales periods. You can also add more Easter-themed branding, special subscriber links, change your email signature, and do other things.

4. Say “Thanks” with Chocolates and Cards!

Nothing quite says Easter like candy! So, when customers make a purchase, thank them for their business by giving them something to satisfy their sweet tooth.

Small truffles at the checkout will suffice if you have a physical store while keeping costs low. However, you’ll have more freedom if you do most of your business online. Depending on the order, you can instruct your packers to include candy and a thank you card.

To get a good deal on candy, plan ahead of time and order in bulk. Then, create a fun pop-up for online sales that tells customers they’ll receive a surprise gift with any order placed before Easter.

5. Create Eye Catching Online Ads

Any marketer cannot deny the effectiveness of an online Easter marketing campaign. They can view online ads from any location using their mobile device. It is a low-cost and effective method of reaching a large number of people.

Use hidden discount coupons on your website, and your customers will have to find them first before they can use them, similar to egg hunting. It is a fun activity that your customers will enjoy while increasing your sales.

6. Design your SEO Strategies for Easter Marketing

Optimizing your website’s SEO can also help you market around Easter. Consider creating an Easter-specific landing page and optimizing it with relevant keywords to increase visitors.

When you’re promoting your landing page, aim for keywords that your audience is using. Some audiences may search for “Easter sales” or “Easter discounts,” while others are more concerned with specific terms like “Easter egg hunts.” Be sure to center your SEO strategy around Easter marketing.

Please look at your rivals to learn how they’re marketing for Easter. You’ll be able to stand out if they aren’t by creating an SEO plan around the holiday.

You may boost traffic to your Easter landing page by sharing it on social media, and you can add blogs about the holiday. On this page, you have the opportunity to talk about what your brand is doing to get ready for Easter. You can create a lot of buzz around an Easter sales event, activities that you’re organizing or hosting, a social media contest, and so on.

Increase the ranking of your landing page by developing a link-building strategy. You may use a list of relevant keywords to target and create links to them in blog articles and other content. It will notify search engines that your landing page has a certain amount of authority around the target keywords and enhance your rankings.

To get the most out of your SEO efforts, you must begin them as soon as possible. Begin working on your Easter-themed page in March and add to it.

7. Design an Easter Egg Hunt activity

An egg hunt is one of the most pleasurable activities for people to participate in during Easter. While you can’t conduct a real egg hunt, you may always plan and manage a virtual one instead.

Even if you can’t execute a full-fledged event, you might start an egg hunt on your website, for example, offering a significant discount to users who find eggs in secret locations on specific pages.

They may also appear at random intervals while people use your website or utilize your products and services, encouraging them to stick around for longer. Each egg you send out to customers may count toward discounts or freebies, and consumers can fill virtual Easter baskets with their eggs to compete against others in a contest. Feel free to be as inventive and mischievous as you want.

These are a fantastic approach to get individuals anticipating Easter while establishing your brand as memorable and appealing.

8. Have last-minute Easter Marketing Promotions

Last-minute sales and deals may be used to boost your product or service usage and revenues throughout the last week or two leading up to Easter. Take advantage of this period to start some last-minute discounts on certain items to increase app usage and revenue.

Make sure you notify customers via push notifications, SMS texts, e-mails, social media posts, and in-app messages as you launch these deals. You may let people know they have a limited amount of time before those discounts expire, which creates a sense of urgency and a fear of missing out.

You may even include a countdown timer that ends on Easter Monday in your app if you have one. It will encourage consumers to act while it’s still open.

Conclusion

Creating a marketing campaign for Easter is not tricky. First, take a look at what your marketing team is already doing. Then, create a holiday-themed brand message and email and social media campaigns.

When you start brainstorming ideas for your Easter marketing campaign, you’ll discover many fun and creative ways to boost your efforts.

FAQ’s:

When should I start planning my Easter marketing campaign?

Planning and preparing your Easter marketing campaigns early is a great way to ensure your small business thrives during the holiday season.

Is it beneficial to try any new ideas for Easter promotions?

Each season allows experimenting with different ways to reach your customers. Choose a new idea that aligns with your business and will add a positive contribution. For example, you could try new ideas like starting a YouTube channel, reaching out to influencers, or creating a new social media platform.

Why is Easter a good time for promoting my business?

Easter is a widely celebrated holiday and thus a great time to connect with your customers and promote your small business.