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September 19, 2022
Small Business Email Marketing Strategy & Tips for 2022
Email marketing to businesses is an excellent way to spread your message, build customer relationships, and increase brand engagement. According to recent email marketing stats, 49% of consumers said that they’d like to receive weekly promotional emails from brands they adore. Furthermore, McKinsey & Company discovered that emails are 40 times more effective than Facebook or Twitter in acquiring new customers.
Email marketing for small businesses
Email marketing for small business owners can help them acquire new customers while keeping current customers engaged and interested in their brand. It can increase their average email open rate and increase revenue in the long run.
An email marketing strategy plays an important role in generating more leads and converting them into paying customers down the line. To be successful with email marketing for small businesses, you must be strategic in the way you design your campaigns.
Email marketing tips for small businesses
When starting email marketing for small businesses, routine is the enemy. You should always be on the lookout for new email marketing tips to help you continue creating valuable, engaging email content. Here are some small business email marketing tips for you.
Build an email list
To begin small business email marketing, the first step is to build an email list of people who are interested in your business. There are numerous ways to create an email list. Converting website visitors into email subscribers is one of the simplest and most effective ways to build an email list.
You can accomplish this by creating a landing page with an opt-in form that allows you to collect email addresses. Moreover, you can offer an incentive to your customers, such as discounts, deals, or giveaways, to entice them to join your list. You can also use your social media following to grow your email list.
Decide the goal of your campaign
Before you begin your email campaign, you should have a clear goal in mind. It will assist you in achieving your desired results. There are numerous types of goals that you can pursue such as conversions, brand awareness, request reviews, customer retention, and more.
Your objectives can be specific or broad, as long as they are relevant to your company and its target audience. In either case, having a clear goal in mind will make creating email content easier.
Create unique content
The quality of your email content is one of the keys to email deliverability and engagement in 2022. Forget about how many emails you send. Nobody enjoys being bombarded with nearly constant promotional messages.
Instead, concentrate on writing emails that your subscribers will actually read. Make certain that your campaigns include valuable content for your subscribers. Asking your subscribers what kind of content they’d like to receive when they sign up for your email list is a great way to ensure you’re meeting their expectations.
Write captivating subject lines
While the quality of your content will keep subscribers happy, it will be useless if no one opens your email. This is where compelling subject lines come into play.
Consider the hundreds of promotional emails that your subscribers receive every day. People eventually scan their marketing emails to see what catches their eye.
If you believe that you must write a super creative line or use clickbait to get opens, you are mistaken. The truth is that people want to know what’s in the emails, so clarity is the most important goal.
Segment your email list
Personalization is one of the most effective small business email marketing techniques for growing your email list. Subscribers are more than just numbers or names on a list. They are real people with specific needs who expect to be treated as such by the brands in which they put their trust.
This is why your email lists must be properly segmented. You want to send content that your subscribers will enjoy or that will answer their most pressing questions – content that they signed up for and are excited to receive.
Send automated emails
As a small business owner with limited resources, automated emails can save you time while also allowing you to engage with your audience during and after their purchasing journey. Instead of sending individual emails to each customer who interacts with your brand, you set the parameters to send the appropriate email for each action. Automated emails can also be tracked, which allows you to A/B test and analyze the effectiveness of your message.
Email marketing will remain a powerful way to reach a large number of customers. It enables small businesses to send personalized messages while also tracking results. With millions of email users every day, marketing through this channel allows for complete customer customization.
Check out Xoopah if you’re looking for email marketing tools to help you create, manage, and send email campaigns. Your email marketing strategy for 2022 will be off to a flying start if you take the right approach.