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March 14, 2022
St. Patrick’s Day Marketing Ideas for Small Business in 2022
Holidays are an excellent time to capitalize on the holiday spirit and attract new customers. St. Patrick’s Day is one of the most widely observed events in the world. This holiday is celebrated by more than half of all Americans, with a total spending power of $6.16 billion. As a result, it is an ideal event for almost any business, anywhere in the world, to participate in. If you are looking for St. Patrick’s Day Marketing Ideas that will boost your business sales then you have come to the right spot.
With hordes of people looking for fun ways to celebrate, you have plenty of opportunities to catch people’s attention. St. Patrick’s Day will be over before you know it, so don’t leave your promotion’s success to chance. Plan ahead to make the most of this flash holiday, whether your goal is to go green, move old inventory, or meet new customers.
St. Patrick’s Day Marketing Ideas
How can your small business get in on the action of marketing during St. Patrick’s Day? Check out our St. Patrick’s Day Marketing Ideas to get you started.
Make the most of email marketing
Sending a St. Patrick’s Day email to your customers is a good idea for your small business. St. Patrick’s Day is commonly associated with good fortune. In your Happy St. Patrick’s Day emails, use clever copy to remind your subscribers how fortunate they are!
The design choices you make for your St. Patrick’s Day email newsletter should reflect the holiday’s colors and customs while remaining on-brand. Any shade of green is appropriate for the holiday. Your email can include special offers, links to St. Patrick’s Day products for sale, recipes, quizzes, and much more.
Use Social Media on St. Patrick’s Day
Social media has become very popular, so you can also use it as your primary St. Patrick’s Day promotion. First, send out a greeting and update your photos to reflect the occasion. Then, depending on who your target audience is and what they’d respond to, you can do a variety of things.
Use social media to get your customers excited about the March 17 festivities and special offers. To get your audience talking, try a daily content post on Instagram, a trivia session on Facebook, and mischievous leprechaun tweets on Twitter.
Offer a St. Patrick’s Day promotion
How do your customers expect your small business to celebrate St. Patrick’s Day? Of course, with a fantastic sale! This year, St. Patrick’s Day is on Wednesday, March 17th; to celebrate, hold a discount sale all week. You could offer a BOGO deal, a free green gift with every purchase, or a 17% discount on specific items.
Go Green This St. Patrick’s Day!
Going (environmentally) green benefits the community while also making the event appear less commercial. Furthermore, because sustainability is a growing concern for many consumers, it may help your business stand out from the crowd. Just make sure you talk about any efforts you make and why you do them and a blog is a good way to do this.
Do a giveaway
With a giveaway, you can create a buzz about your business. To make it more holiday-appropriate, make sure the photo you post includes plenty of green and that the items you give away are appropriate for the occasion, whether it’s a fabulous green outfit, a goodie basket filled with St. Patrick’s Day décor and snacks, or a gold necklace. Feel free to be creative with how your customers enter, or simply have them follow you and tag a friend or three in the comments.
Implementing these St. Patrick’s Day marketing ideas may require some careful planning, but if you plan ahead of time and commit to seeing them through, they can really pay off.
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