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July 13, 2022
The Key to an Effective Marketing Campaign
Your job does not end with designing the right product; connecting to the right customer segment is crucial to a business’s success. Brand reputation can take you to places or bring customers to other sites. It all revolves around your marketing campaign.
In this ever-evolving and competitive world, new marketing strategies emerge every day, and businesses need to keep up with the latest marketing campaigns to remain ahead of the competition. We are here to bust the myth that an effective marketing campaign is restricted to large enterprises as small businesses need to implement such strategies to drive their business towards growth and reach the desired customer segment.
The Need for a Marketing Campaign
There is no magic trick that could attract your target customers to your brand. However, without effort and strategic thinking, any brand would fail to survive in the cut-throat competition. Once you categorize your target customers into segments, the next step is to reach out to those customers and create brand awareness amongst them. Businesses develop a plan of action for their future through marketing campaigns by setting aims and objectives, segmenting customers, and creating advertising techniques that imprint their products in their hearts. An effective marketing strategy touches the customers’ hearts before the purchase decision and remains with them after the sale. Unfortunately, small businesses often fail to direct their efforts in the right direction due to a lack of financial resources to create effective marketing strategies.
Xoopah provides an all-in-one solution for your small business to connect to your potential customers and streamline marketing campaigns without draining your financial capital. It is an affordable platform that enhances brand visibility and makes small businesses access their target audience. Currently, we are offering the following packages.
Witness a surge in your potential customers and scale your marketing campaigns by partnering with Xoopah.
Benefits of Marketing Campaigns
The first reason customers choose a brand is the brand reputation. With several businesses in the market, customers are getting wiser regarding buying decisions. You can manage customer interaction through marketing campaigns and create a positive brand image in the market. Marketing campaigns are focused on the target customers, ensuring maximum customer satisfaction through customized products and prompt service.
Boost Brand Awareness
Businesses that customers can recognize are the ones that stay ahead of the competition. Getting brand recognition is challenging if you are a small business that has just launched in the market. Small businesses identify the gap in the target market and structure their offerings to fill it. By designing an effective marketing campaign, new entrants receive recognition, whereas existing businesses can expand their network.
Increased Competitive Advantage
Surviving in the red ocean is an intimidating job that many small businesses fail at. However, as the market is saturated with competitors, you need to stand out from the crowd to make your mark in the marketplace. Small businesses can boost their competitive advantage by highlighting their USP and value-added services in marketing campaigns not offered by the competition.
The Key to an Effective Marketing Campaign
1. Customer Segmentation
Accept that not every product or service is designed for every customer and extend your efforts in the right direction. To create an effective marketing campaign, segment your customers precisely. Customer segmentation forms the basis of a curated marketing campaign that does not go haywire when it comes to targeting the right customer segment. Divide your target audience based on geographic, demographic, gender, and interests. After customer segmentation, design your marketing campaign that aligns with the target segment. Avail of Xoopah’s services to manage your small business’ marketing campaign and witness a massive surge in your sales in no time. Our team of experts designs marketing strategies that support small businesses to promote themselves locally in the desired market segment. We ensure your target market finds your business online and chooses you amongst the pool of competitors available in the market. In addition, Xoopah streamlines your business processes to ensure customer satisfaction and broaden your customer base.
2. Customer Review Management
Unlike previous times when customers had to experience a service on their own to form a perception about it, people rely on others’ positive and negative feedback about a product or service. Google is a platform that has the solution to all customer queries, making it the first place your potential customer might visit before visiting your business in person. Furthermore, customers trust Google reviews by existing customers as much as they trust their friends and family. Therefore, it is crucial to building your credibility amongst the target market without putting any financial constraints on your small business.
Google My Business is one such platform that facilitates small businesses to create their accounts free of cost and receive honest feedback from their customers. The Google My Business account generates Google reviews. Create a Google My Business account through Xoopah and let us manage your reputation and create a solid online presence for your small business. By analyzing your current performance, we decide whether your reputation needs improvement or maintenance and determine our further course of action accordingly. Then, sync your Google My Business account with Xoopah through the step-by-step guide provided on our website and strengthen your brand visibility.
3. Manage Customer Interactions
Authentic and customized interactions with a brand boost brand loyalty. Customers who feel a business prioritizes their needs often return in the future and generate positive word-of-mouth. Positive word-of-mouth generates 13% of sales globally. Small businesses can effectively market their products through personalized customer interactions without spending a significant chunk of their financial resources on the campaign. You will be eligible for our interaction management services as you create a Google My Business account through Xoopah. We collect customer feedback through our platform and manage customer interactions efficiently, resulting in increased customer satisfaction and positive reviews. To facilitate two-way communication in a single inbox, Xoopah ensures you promptly reach out to your customers.
We acknowledge that there are moments when businesses want to reach out to all the customers at once to promote a particular product, send discount offerings, or offer loyalty program features. You can send mass emails or individual messages to your customers through Xoopah’s platform, which gives it an edge over the regular Google My Business account. In addition, small businesses centralize all their customer reviews in one place and take control of their review management by availing of Xoopah’s services. In the future, we aim to integrate Instagram and Facebook communication features into our platform. But, for now, you can book a demo to witness how our features facilitate efficient business management for small businesses.
4. Add Personalised Messages
Surprisingly, 49% of buyers accept that they have bought products after receiving personalized messages from a business. This contributes to almost half of the total sales of a business. Such is the impact of personalized marketing campaigns. Along with product innovation, small businesses can make their place in the industry by providing an unparalleled customer experience. Create an effective marketing campaign by availing of Xoopah’s customer communication management feature. We facilitate businesses by managing customer communication through our personalized emails and messages. As we segment customers in the first phase based on their location, preference, buying patterns, and activities, we can direct our personalized messages in a way that leaves a long-lasting impression on them. The customized messages are sent to customers via our automated email channel or text messages feature that supports custom layouts. Our job is to make your customers feel at home through our personalized services and increase your sales revenue without putting extra strain on your resources. So partner with Xoopah today and let us manage your marketing campaigns through our distinctive features and customer-service experts.
5. Convenient Payment Procedure
What is your motive behind placing an order online? Convenience, right? Multiple orders are abandoned midway due to unfavorable payment procedures. Small businesses should market their products to reflect their convenient payment procedures. Utilize Xoopah’s payment processing feature and receive payments faster than ever. We facilitate your customers to pay from their cell phones once you send email or message payment requests to them through our platform. The ease brought into the customers’ lives through this feature broadens your customer base and boosts your market visibility. You can view your invoices and payments at any time on our dashboard. Xoopah’s online payment procedure offers a seamless experience to the customers and small business owners at the same time.
From managing customer interactions and reviews to receiving payments and boosting brand visibility, we handle everything for you under one roof. Join Xoopah today, and we will make your small businesses visible and accessible to every customer out there. Contact us for more details.