You’ve heard of Google, right? It will drastically affect your business. Your Google My Business (GMB) listing needs some love, too, and I’m not just referring to customer ratings, which are critical to any marketing strategy. Top GMB optimization services allow business owners to edit, modify, and add information to their business listings on Google. There is more to it than just putting up a listing. You need to optimize and manage your profile to get the maximum result.
This powerful listing, formally known as your Business Profile, is a dynamic overview of your business that showcases your greatest features and allows potential customers to find, learn about, and engage with you right from the SERP. What’s the best part? It’s free to use.
Even though Google receives 167 billion monthly queries, a BrightLocal report found that the average Business Profile receives only 1,260 views over that time (a mere 0.00000075 percent!). Furthermore, of the 1,260 views, just 59 actions were taken. That’s less than 5% of the total.
Xoopah’s top GMB optimization services can assist you with completing and optimizing your listing so that you can make the best first impression and boost the odds of these visitors becoming customers.
You can skip to the integration section if you already have a Google My Business account. Here’s how to claim your Google business listing if you haven’t already done so. Please keep in mind that Google refreshes its information regularly, so some of the languages may change. Simply follow the simple steps below to get started:
1. Log on to google.com/business
2. Select “Manage now.”
3. Fill out every field in your Google My Business account.
4. Make sure you’re thorough and meticulous with the information.
5. Post new pictures every week.
6. Publish Google posts weekly.
7. Keep your company profile up to date.
1. Sign in to Xoopah.
2. When logged in for the first time, you can connect your GMB (Google My Business) account with Xoopah through the Dashboard checklist. Now click on “Sign in with Google.”
3. You will be asked to sign in with your Gmail ID.
4. After selecting your GMB-associated Gmail ID, you must provide all the information asked to give Xoopah Platform access to your Google account.
5. Click on the “Continue” button.
6. A new screen will open, showing a list of items that Xoopah can access from your account. Most items will be selected by default except “See, edit, create and delete your Google business listings.” Select this item as well and click on “Continue.”
7. Now a screen will show a list of businesses linked to the Gmail Id provided, and you can choose one business from that list.
8. The next screen will show you the details being synced. (You need to toggle them on) and click on “save and continue.”
9. Your Google My Business Account is now synced with Xoopah.
10. If you don’t connect your GMB account from the wizard initially, you can do it later from the Integrations section.
Customers are increasingly using Google and leave without visiting any other websites. Why? There are “zero-click searches” since the content on search results pages already answers their questions.
Xoopah’s top GMB optimization services make sure that your Google Business Profile is optimized for excellent engagement and conversions, as more consumers might interact with your business through that profile than through your website.
The algorithm used by Google to rank business profiles takes into account more than simply proximity and relevancy; it also considers activity and the quality of the data. These signals are sent to Google when you optimize your Google Business Profile, which helps you rise in local search results. And, as you would be aware, a better rank entails greater visibility and involvement with your company.
Xoopah will update your Google Business Profile weekly to catapult your brand awareness and expand your reach.
Are you missing opportunities to rank? Book a free demo with Xoopah for top GMB optimization services.
A Google Business Profile is different from a Google My Business account, so it’s crucial to point out that the two are distinct entities. Both are used to gain and optimize access to the other. If you don’t already have a Google My Business account, Xoopah will set one up for you to complete the optimizations outlined in this article.
The more detailed your Google Business Profile is, the more likely customers will take action when they encounter your profile in local search results. A lot of information is available; therefore, here are some steps undertook by Xoopah to prioritize it.
Complete the following sections of your profile as soon as possible:
It takes a little more effort and time to complete these sections:
a. Category and Attributes
b. Products and services
c. From the business
d. Questions and answers
The following parts are updated regularly:
c. Questions and answers
Xoopah takes the following actions to improve your Google Business Profile’s contact information:
Ensures that the business name you use on your store signage matches your name on your website. This means that it is a true representation of the situation. Because it is deemed spam by Google, adding keywords or geographical names (unless they are part of your brand name) can result in a penalty.
Make sure that your business name and address are identical across all your online profiles. Using “st” instead of “street” or “co” instead of “company” consistently. The algorithm used by Google to determine your trustworthiness considers these discrepancies when making its decision.
Make sure to include your regular and holiday working hours in your schedule. A positive review from a consumer who made an effort to go to your store only to discover it closed is avoided by letting them know you’re open.
The first thing to remember is that you have no control over the brief description that displays directly beneath your business name in your Business Profile. This is the edit summary that Google creates to guarantee platform uniformity.
The “from the business” component of your Google My Business account dashboard is the only part of the description you have influence over. This part usually displays underneath the reviews section on your profile.
Xoopah does the following to maximize the “from the business” portion of your Google Business Profile:
a. Use all 750 characters, with the most important information in the first 250.
b. Repurpose text from your mission statement or “About Us” page.
c. Use the terms your target market uses to find businesses like yours.
d. Don’t repeat any information already in your profile’s other sections. Use this space to discuss what sets you unique from your competition and what your consumers appreciate the most about your company.
84% of views on Google through discovery searches, while just 16% of views come from direct searches (the consumer typed in the business name or address). When you select a category, Google provides category-specific features that enhance your profile’s visual appeal and use.
A set of attributes will be provided to you by Google so that you can further characterize your business. For example, “gift shop on-site” or “free wi-fi” are examples of attributes.
Neither Google My Business nor any other platform uses the term “attributes” (review sites like Yelp have them, too). On the other hand, Google’s qualities can be as specific as “excellent for laptop use” or “popular with travelers.”
There are three reasons why you should use your Google My Business account dashboard to upload photos to your Business Profile:
a. Ensure quality.
b. Be active.
c. Get images in results.
d. Increase engagement.
Which is better: the one with four lovely yellow stars or the two below it that have no reviews?
Google realizes that customer reviews are the most important component in determining a product’s ranking; hence this is a major ranking factor in the algorithm. You’ll be able to observe the effect of user reviews on ranking, too. The “Local 3-Pack” on Google favors businesses with a high number of reviews and a high star rating for the majority of local searches:
A business profile can also appear in search results if it has reviews that include those terms, which Google may do.
Suppose you want your Google My Business profile to rank well. In that case, you need to provide detailed information about your business, including your website, review profiles, and social media accounts, just like any other part of your Google SEO plan. Search engines use various ranking factors to connect searchers to the best business for their needs, but we know their ultimate goal: to help people find the most relevant results.
You’ll enjoy the rewards of Xoopah’sop GMB optimization services if you use the Google My Business dashboard to create a profile that correctly and comprehensively represents your company.