Voice Search On Local: A Guide for Local Businesses


There is no doubt that voice search has become an integral part of our lives. Whether we’re looking for a recipe or finding the nearest coffee shop, speaking to our devices has become second nature. And with good reason: Voice search is faster, more accurate, and easier than ever before.

What is voice search?


Voice search is a popular approach of advanced technology that uses voice-enabled commands to carry out a search on the internet browser, your phone or on any application. It basically includes an open-domain short keyword query to fetch any information on the internet.

Google Voice Search, Siri and Alexa are some voice assistants that carry out voice searches.

Google Voice search is probably the most well-known platform for performing voice searches; it gives you access to all your Google accounts in one place. Just enter a keyword into the text box and hit “enter” – Google will start searching through all your Gmail messages, calendar appointments, Docs files etc., returning results as they come back in response to your request.

You can also use this feature as an intercom between different parts of your house – say you’re cooking dinner and want to know what ingredients are in store at the grocery store, just speak into Google Voice Search, and voilà! You’ll be given directions right away without having to leave whatever you’re doing.

Siri works pretty much like Amazon’s Echo device – you simply talk into it (make sure there’s nothing blocking the microphone), and it will begin listening for requests related to tasks such as making calls, setting alarms or adding items from online stores like Amazon unto your shopping list.. Additionally, if you have an Apple product with iOS 10 or later installed (iPhone SE/6S/6P/7), then Siri can even do things like control Home

How does it work?

Voice search is one of the most important features on smartphones today. It allows users to easily find content and services by simply speaking into their phone. This technology has become so popular that it’s even becoming a key part of how people interface with computers.

How does voice search work?

The basic concept behind voice search is simple – the phone listens for spoken words, and then starts searching through its database for matches. The more accurate the recognition algorithm, the better results you’ll get.

There are two main ways in which voice search can be enhanced – Parsey McParseface (PMS) and neural network technology. PMS uses machine learning algorithms to improve accuracy based on past user behavior ashore or at sea 、while neural networks use artificial intelligence to analyze patterns in speech data and learn from them

History of Google Voice Search

Google Voice Search is a powerful tool that has been around for quite some time now. In 2011, Google began rolling out Voice Search on its website Google.com, but only for the Google Chrome browser.

Voice search allows people to use their phones to access information from websites like never before by simply speaking into the phone! Simply type in the keyword you are looking for and press ‘enter’, and your computer will start searching through all of the results that have been indexed using voice recognition technology.

voice search usually works better when there are less competing keywords (for example, if you are looking for information about tennis shoes, try running a search for ‘tennis shoes’ instead of ‘tennis’). But overall, it is an incredibly helpful tool that should not be forgotten!

Voice Search versus Traditional Search

Voice Search versus Traditional Search

There’s a huge difference between speaking and typing your question or search query into a device. Besides the obvious advantage for users in terms of how they input their query, there are other consequences to using voice search.

Traditional search engines like Google rely on artificial intelligence (AI) to sift through the vast amount of information available online and present you with only the results that match your criteria. However, this process is extremely slow – sometimes taking several seconds to complete – which can be frustrating when you’re looking for something specific fast.

Voice search, by comparison, uses machine learning algorithms that “listen” to what you say and act upon it as if it was an actual humanquery. This means that voice searches are incredibly fast – often completing within a fraction of a second – which makes them perfect for times when you don’t have time to wait around or want immediate feedback on your findings.

Besides speedier response times, another benefit of using voice search is its ability to handle ambiguous queries better than traditional methods. For example, if you’re tryingto find out what sandwich filling has ham in it but aren’t sure whether “ham” refers only to meat from sheep or pigs too,voice search will be able parse the sentence and provide relevant results accordingly

If you’re looking to scale your organic local search footprint then you definitely need a well optimised Google My Business Listing. Xoopah is a product that enables businesses to sync their Google My Business, customer profiles, segment those profiles, execute marketing activities through email marketing and manage all contacts through our contact hub vertical.

Synchronizing your GMB with Xoopah allows for:

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– Automated management of updates and changes to your profile – including adding editing or deleting existing listings, and changing business information (like hours of operation).

– Segmentation of customers into different groups based on their interests or behavior.

– Email Marketing capability that allows you to send messages directly to customers who have subscribed to any of your newsletters/mailings/alerts. You also have the ability track how many people open and click on each email campaign notification.

Which niche of businesses can benefit from voice search

There are a number of businesses that can benefit from voice search, including restaurants, retail stores, and even health care providers. For example, if you’re looking for something to eat in a hurry but don’t want to scroll through the menu or look up prices on your phone, you can use voice search to instantly access recommendations from Yelp or Google Maps.

Similarly, if you’re shopping for clothes and need some help narrowing down your choices (or just want to hear what different styles sound like), using voice search is a quick and easy way to find out which brands have customer reviews that match your needs.

Voice search also has many other applications outside of retail and restaurant settings. For instance, hospitals are increasingly using voice searches as part of patient check-ins and healthcare advice questions. And research shows that patients who use voice searches tend to be more satisfied with their interactions with physicians than those who do not.

So whether you’re looking for an easier way to shop or get information about healthcare options, voice searching could be a great solution for you!

How to optimize your site for voice search

How to optimize your site for voice search

There are a few things you can do to optimize your site for voice search.

  • Make sure all of your pages have title tags that accurately describe the content on those pages. For example, if you’re selling clothing, make sure the titles of your pages include phrases like “women’s clothing” or “men’s clothing.” This will help Google understand what information is being presented in each result page and which keywords might be relevant to a query pertaining to those items.
  • Include descriptions for all the images present on your website (both large and small). These descriptions should list both the filename and the SEO keyword(s) associated with it. This way, Google can better index any text embedded within an image file without having to crawl through every single one of them!
  • Create custom 404 errors that mention specific words or phrases related to voice search . For example, if someone types in “Perry Ellis clothes” but doesn’t find what they’re looking for on our website, we might return a 404 error page that mentions “Perry Ellis.” By doing this , we’ve given Google another opportunity to surface our URL as part of a result relating specifically to Perry Ellis garments – even if we don’t currently rank #1 for that term*.

*Note: As with most things online these days, there is some debate about whether or not including custom 404 errors actually helps improve rankings in general

How to Implement in a way that Voice Search works out for you

Voice search is a huge trend right now, and businesses that don’t understand how it works or implement strategies to rank higher will eventually be left behind. That’s why it’s so important for your business to get involved in voice search SEO – not only will you see an increase in traffic and conversions, but you’ll also develop a better understanding of how people interact with your brand online.

There are three main ways that voice search can help your business:

-Improving content quality:

Voice searchers are typically more demanding when it comes to finding reliable information, which means that high-quality content is key if you want your site to show up first on the results page. Quality content isn’t just about making sure all the facts are correct – make sure the tone of your articles is conversational and engaging too, so readers feel like they’re getting value from what they’re reading.

-Optimizing for “long form” searches:

Many users conduct long form searches by looking through categories instead of simply typing keywords into Google Search (for example, “car insurance”). By designing comprehensive category pages with relevant titles and descriptions, you can ensure that even these types of queries result in helpful pages at top positions on Google Search engine results pages (SERPs).

-Creating localized versions of website components:

Not everyone knows or speaks English perfectly – which is why manyvoice searchers turn to bilingual websites as their primary source for information. If one or more aspects of your

Concluding Remarks

Voice search is already a reality, and it’s only going to grow more in the coming years. Among its many benefits are SERP-less search (meaning you don’t need to see the traditional search engine results page), a death of robotic keywords (since humans will be using voice searches instead), a rise of simple content forms (due to people wanting shorter, easier-to-understand sentences when they’re looking for something on the internet), and many many others.

As SEOs, we need to be prepared for these changes by focusing on creating content that is AI-friendly, conversational but still professional sounding, and easy enough for even nontechnical users to understand. We also need to make sure our titles are catchy and relevant so people can easily find what they’re looking for.

– Make sure all content is available in full text form so that users can easily access it regardless of whether they’re speaking or not.

– Always provide links back to the original page from which the user came so that they can return directly if needed (for example, if they’re looking for a particular section).

– Use titles and headings that are relevant.

Finally, remember not only do you have to think about what will work well with Voice Search engines such as Google;you must also account for Apple’s Siri and Amazon Echo!


What is voice search SEO?

Voice searchers use voice assistants such as Amazon’s Alexa or Google Home to search for information. By optimizing your website for voice, you can increase the chances that your site will appear in results when a user asks a question using a voice assistant.

The basics of how to do this are simple: first, identify which keywords related to your topic are most likely to be used by users searching via their voices. Then, create content that includes these keywords and promotes them throughout your site. Finally, make sure that any relevant images or videos you include also feature those keywords (and other appropriate terms).

What percentage of searches are voice?

Voice search is quickly becoming one of the most popular ways to search for information online. Reports estimate that 112 million people in the US used voice search in 2019, which is about a third of the total population. In 2021, this number was expected to jump to around 123 million, and it’s expected to reach 300 million by the end of 2022.

What are some benefits of using voice search?

– Voice searches can be done easily from anywhere, even when you’re not connected to the internet.

– You don’t need any special equipment or software – just your phone and an internet connection!

– Voice searches are fast and easy – much faster than traditional text or web searches.

– They’re open 24/7 365 days a year, so you can always find what you’re looking for no matter what time of day it is.