USE ALTERNATIVE CHANNELS
Small businesses with quality products usually benefit from using alternative channels. Five commonly used channels are Google Ads (pay-per-click/cost-per-click advertising), Facebook, email marketing and remarketing. Utilizing alternative channels is one of the best methods of growth in business. Many small businesses already use more than one online platform for marketing, but sometimes switching platforms achieves better results.
54% of small businesses use email and 48% use social media; it might be surprising to know that less than two-thirds (equating to 64%) of small businesses have their own website. For exclusively offline businesses, it may be time to launch a website with an online product store to gain national or international reach. Trends in recent years show that having both an offline and online presence leads to optimum growth, so it is worth considering.
MAKE USE OF AVAILABLE TECHNOLOGIES
Technology can aid your business in many ways. It can streamline many of your usual tasks, from managing your accounts to improving your sales processes.
There is technology available to aid your productivity in the day, increasing business efficiency so you can get through most of your to-do list at a faster rate than you would if you were still reliant on manual processes. There are all kinds of software tools available to you, from those that can measure the effectiveness of your marketing strategies, to apps that can help you with your brand design, so you can utilize these tools to both find and attract potential customers to your side.
Technology should never take over human interaction entirely – most customers still prefer the personal touch – but you can use tech to your advantage. From CRM systems to online chatbots, you can improve the way you communicate with your customers, speeding up processes that can benefit both you and your customers.