Email users are expected to increase from 4.3 billion to 4.6 billion by 2025. That equates to more than half of the world’s population. With such massive marketing potential, businesses require email marketing more than ever before when expanding their brand. Email marketing helps you build a relationship with your customers.
Having an email list is the first step in email marketing. It allows you to communicate new business updates to your customers, subscribers, and prospects.
A growing email list increases revenue and is extremely effective in disseminating your brand’s message to a large number of potential customers.
Email marketing not only allows you to build a relationship with your customers, but it also provides a proven method to nurture leads and converting them into long-term customers.
When building an email list, there are a few best practices to follow. You can accomplish this in a variety of ways, including:
CTA subscription buttons should appear on every landing page of your website.
Images that appear as pop-ups or slide-ins on all of your landing pages.
Surveys that appear at random while visitors are browsing.
Share information about your email newsletter on your social media accounts.
Describe what visitors will gain by subscribing to your email list.
What is an email list?
An email list is a group of email addresses from which you can send information, promotions, or other content. Email lists are useful because they allow you to contact multiple people at once without having to contact each person individually.
Email marketing outperforms social media marketing. Email marketing is 40 times more effective than social media marketing at acquiring new customers and prospects. Email marketing can also result in 6x higher click-through rates. As a result, having a large email list allows you to generate more revenue.
So, how can you expand your email list? What strategies do top marketers use to maximize their profits? How can social media help you build your email list? These are some of the questions that will be answered in this article.
Why do you need to build your email list?
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
Email subscribers are extremely interested in what you have to offer because they joined your email list through your website and verified their identity by clicking on a link. As a result, they are more likely to become paying customers.
People frequently switch to other brands, unsubscribe from mailing lists, or stop opening emails. That is why you must constantly find ways to grow your email list, or it will die.
However, if you have a steady stream of incoming email addresses from new prospects, you can reap the following benefits:
Improved Conversion Rates at Low Investment
An Email Is Forever (Until deleted, of Course):
Create Personalized Campaigns
Better Tracking with Detailed Analytics
How to Grow Your Email List
Here are some of the best strategies to help you get more email subscribers. These strategies can be used by all kinds of businesses.
1. Create Outstanding Email Content
The first rule is to create email content that is valuable, informative, unique, or entertaining. It makes no difference how many techniques you use to collect email addresses if your email content isn’t good enough to keep your subscribers.
Great email content will help you retain subscribers while also encouraging your current subscribers to talk about your brand and recommend your emails.
So, make sure your emails provide value to your audience and stand out. You will struggle to collect email addresses if your email content is poor.
2. Email list segmentation
Creating segments is one of the most effective ways to grow your email list. This entails categorizing your list according to demographics.
You could, for example, divide your list by age, location, or gender. You could also divide your list by interests, such as sports, travel, or fashion.
Click-through rates for segmented email campaigns are 50% higher than for unsegmented campaigns. As a result, rather than broadcasting your emails aimlessly and receiving no response from prospects, it is preferable to send emails to a targeted audience.
3. Make a Lead Generation Offer That Is Gated
Increase your email list by providing something valuable in exchange for your audience’s email address. You could provide a free eBook or video and host it on a landing page. Visitors who provide their email addresses can download this special piece of content.
Just make sure the lead generation offer is valuable and relevant to your ideal subscribers’ interests.
4. Include a signup link in your emails
In any emails you send, include a signup link. This allows people to subscribe to your email list without having to visit your website.
Include a link to the signup page in your email signature as another way to promote your email list. This is an excellent way to increase the visibility of your signup page and to remind people to sign up for emails.
5. Promote your signup page on social media
Make sure you promote your signup page on social media. This can be accomplished by posting a link to your signup page on your social media profiles or by running ads that direct people to your signup page.
Customers get the majority of their product information from social media. 97% of social media users check their social media platforms such as Facebook, Twitter, and Instagram once a month to check on a product. As a result, the presence of a signup page on your social media outlets can direct interested customers to future engagement with your product and brand.
6. Make use of exit-intent pop-ups
Consider using exit-intent pop-ups to grow your email list. Pop-ups that appear when a user is about to leave your website.
They provide an excellent opportunity to capture someone’s attention and persuade them to join your email list. Just be careful not to use too many pop-ups or you risk driving visitors away from your site.
7. Create brief introductory videos
The average length of a video that people watch with complete concentration is 2.7 minutes. This indicates that people’s attention spans are dwindling. Furthermore, 59% of senior executives prefer watching a video to reading text if both are available.
People enjoy watching videos because they are short and concise. If you want to grow your email list, consider creating short introductory videos. These videos should highlight the advantages of joining your email list.
You can use these videos as advertisements or post them on your website or social media profiles. In any case, they’re an excellent way to increase the number of people who sign up for your emails.
8. Offer content upgrades
Content upgrades are a great way to grow your email list. A content upgrade is simply additional content related to the article someone is reading. These upgrades can include eBooks, whitepapers, a cheat sheet, and access to additional podcasts for free.
People are more likely to sign up for your email list if they get something of value in return. So, offering content upgrades is an excellent way to grow your email list.
Persuasion Nation offers its new signees a free content upgrade in the form of 3 scriptwriting templates.
9. Provide a Free Tool
This is an excellent idea for software companies. Create a free tool that users can access by providing their name and email address if you have the resources. The tool can be simple, and it can inspire users to upgrade to a paid version.
Because you’re offering a high-value product in exchange for something simple, this is an effective way to grow your email list (an email address). It’s also unique in that not many businesses can create custom tools that they give away for free.
10. Allow people to sign up using their smartphones
People are increasingly using their phones to sign up these days. Allow people to sign up for your email list using their phones if you want to make it easy for them.
To collect people’s information, you can either create a mobile-friendly signup form or use a service like SMS marketing. Because more than 70% of email users read emails on their mobile phones, an optimized signup form can allow them to sign up for receiving your content quickly.
Similarly, 98% of SMS messages are opened by the person who receives them. With such a high open rate, you can capitalize and build your email list.
11. Optimize Your Signup Form
Whatever method you use to get people to your email signup form, make sure they fill out their information. Making the process as simple as possible is the best way to accomplish this.
Effective email signup forms do not require a great deal of information. While your request should be tailored to your specific business requirements, most businesses only require a first name and an email address. You could even simply request an email address.
The more requirements you add, the more difficult it is to subscribe. If website visitors arrive at your signup form only to discover they must fill out ten different lines, they may abandon the page.
12. Optimize your landing pages
In terms of email list building, your landing pages are one of the most important aspects of your website. This is due to the fact that landing pages are intended to convert visitors into subscribers.
If you want to optimize your landing pages for email list building, use a compelling CTA, provide relevant and valuable content, and make it simple for people to sign up.
13. Provide a Free Course
A course can be an excellent way to gain new email subscribers. If you already have valuable content, such as blog posts or videos, you can turn it into a free course.
Create an online course with multiple programs or lessons. This could take the form of a daily email, videos, articles, PDFs, or other materials. Provide all of the information, then set up a quiz at the end.
Then, in exchange for an email address, offer this course for free.
It will be a great way to attract leads as long as the course is valuable. Furthermore, if the course content is of high quality, it will assist you in developing a stronger brand reputation.
14. Create a Referral Program
This is one of the most effective ways to generate a large number of email subscribers in a short period of time. To accomplish this, you must provide something of value to your existing subscribers for each successful referral they make.
For example, you could offer a free T-shirt to anyone who brings in 10 new email subscribers through their unique referral link. Your subscribers forward the link to ten of their friends, and each of these people forwards it to ten of their friends, and your email list grows exponentially.
Referral marketing can be one of the best ways to grow your email list if you have the right offer and make it easy to enter.
15. Create engaging Instagram posts
Instagram is an excellent platform for growing your email list. This is due to the fact that you can include links to your signup forms in your bio.
Not only that, but you can also make engaging posts with CTAs. Simply ensure that the content you’re sharing is valuable and relevant to your intended audience.
Levi’s uses Instagram to showcase new arrivals and to encourage customers to join their email lists.
16. Run Facebook Ads
Facebook Ads are an excellent way to expand your email list. You can target specific demographics, interests, and even behaviors.
Not only that, but Facebook Ads are also relatively inexpensive and simple to set up. Facebook is responsible for 9% of all digital advertising worldwide. Simply make it clear what you want people to do (sign up for your email list) and include a call to action (CTA).
You can use Facebook stories by posting eye-catching stories. Furthermore, you can post on your Facebook pages about upcoming events, updates, and company information.
17. Allow Your Audience to Subscribe to Your Blog
If your company does not already have a blog, now is the time to start one. Blogs can assist you in increasing your search engine rankings and attracting new customers. They’re also an excellent way to acquire email subscribers.
Publish content on your blog that your target customers will find interesting and include an email signup form. Your most recent blog posts will be sent to new subscribers. After you’ve warmed up these subscribers, you can always convince them to upgrade to more actionable email campaigns.
18. Collaborate with other companies
Collaborating with other businesses is an excellent way to increase the size of your email list. This is due to the fact that you can cross-promote each other’s products or services.
You could, for example, give a discount to people who sign up for your email list. In exchange, the other company could do the same for you.
By collaborating and providing offers to both of their customers, Spotify and Starbucks are promoting each other’s brands.
19. Affiliate Promotion
Affiliate marketing is an excellent way to build your email list. This is due to the fact that you can include links to your signup forms on the website of your affiliate. When you collaborate with an established company, you have a better chance of highlighting your product or service.
Furthermore, affiliate marketing accounts for 16% of global eCommerce sales. Furthermore, affiliate marketers generate 15% to 30% of sales in this manner. In addition, affiliate marketers get 65% of their website traffic from blogging.
People are more likely to sign up for your emails if you have a relevant and valuable product. Simply make it clear what you want people to do (sign up for your email list) and include a CTA.
20. Use contest marketing to your advantage
Asking people to sign up for your email list in exchange for a chance to win a prize is a great way to build your email list.
This is because people are more likely to sign up for your emails if they have a chance to win something. Contests bring in an average of 34% of new customers for businesses. You can also promote your contest on social media to reach a larger audience.
You can collect email addresses in a variety of ways. As long as you have great signup forms and a compelling call to action button, you can promote this in all kinds of different ways. The more email subscription strategies you employ, the faster your email list will grow.
Of course, this is just the beginning. The second step is to send out amazing email content that will engage your subscribers and encourage them to take action. If you get this right, your company will be unstoppable!
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