Easter has arrived and ensuring that an Easter email marketing campaign can be heard loud and clear above the avalanche of messages flooding into recipient inboxes is a challenge.
According to NRF (National Retail Federation), these are the key statistics for Easter sales for U.S. consumers:
80% of Americans are planning to celebrate Easter this year. The total spending is estimated at $18.1 billion, with 9% of people planning to spend at least part of Easter Sunday shopping online, while another 8% are planning to shop in stores. The spending per person is estimated at $151. Food ($5.74 billion) is the no. 1 purchase, followed by $3.27 billion on clothing, $2.9 billion on gifts, and $2.5 billion on candy.
Easter is an excellent time for brands to connect with subscribers through creative Easter email campaigns and content. Easter is a popular holiday, and participants are in a shopping mood. Sending an email with even a subtle Easter theme will help your messages connect with people who are thinking about the holiday.
Easter is one of the world’s biggest holidays, and participating in this season can lead to you gaining a competitive advantage.
Easter Email Marketing helps in exceeding sales. If you are a retailer, then this is the time to ensure that your email subscribers are aware of your Easter sales. By sending out a well-crafted email campaign, you can increase traffic to your website and boost sales.
It maintains the standard marketing approach. The best time to offer free stuff is during the week when people have time to think about it and buy. During those special weeks before Easter, give away your products for free to encourage consumers to purchase from you again near the holiday season. It’s a well-known email marketing technique that offers customers the same items at a lower price and a tenfold chance of email opening up instead of getting ignored.
Easter Email Marketing increases engagements due to the festive occasion. Easter is a wonderful time to see friends and family, and it’s an excellent time to start. Email marketers may utilize this occasion to promote Easter-related items and run an email marketing campaign around them. Holidays such as New Year’s Eve have a higher interaction rate after the New Year has passed.
It helps in drastically increasing subscribers for a company. Easter emails are an excellent method to get your email subscribership up. Promotional codes and discounts might boost the number of people who join your list, but sending out Easter emails has a far broader impact. Consumers are less inclined to delete emails during the holiday season. It’s a tried-and-true approach to making yourself a popular sender.
Sending an Easter email will show your customers that you are thinking of them during the holiday season.
● It strengthens your relationship with your subscribers.
● Reminds your subscribers of your company’s core values.
● Allows you to share important information (i.e., holiday hours, products, promotions).
● It expresses gratitude to your customers.
Easter email campaigns can always be tailored to meet the needs of your company’s objectives. Whether you’re looking to expand your brand, increase product sales, launch new product lines, or simply wish your customers a Happy Easter.
Take some time to plan and test a simple Easter email if you haven’t already. Keep the following basic steps in mind:
● Set a goal for your Easter email campaign.
● Send a non-promotional message in addition to or instead of a promotion.
● Send your Easter email multiple times.
● Avoid using Easter buzzwords in your subject lines.
● Contrast your results with those of a typical campaign.
Consider the benefits of sending an Easter email this year if your company has never sent an Easter-themed campaign before.
Easter is a great opportunity for email campaigns. The following Easter email marketing ideas will assist you in capitalizing on Easter by encouraging your loyal following to increase their engagement with your brand and spend a little more on your products and services.
Is it about raising awareness, increasing sales, or building customer loyalty? It is critical to have a clear goal in mind and plan a campaign accordingly. To encourage customer retention, you could offer special promotions or exclusive discounts to existing customers. However, Easter campaigns are an excellent way to reach and attract new customers.
When setting your goals, keep in mind that Easter falls during the transition period. This is an excellent opportunity to showcase products for the upcoming season.
The best time to launch your Easter campaign is about 2-3 weeks before Easter Sunday. To begin promoting on time, advance planning is required. But don’t worry; even if you’re running late, the week before Easter is ideal for a successful email campaign.
Easter encompasses a number of holidays, all of which are observed on a long weekend each year. As a result, it’s critical to consider the best day and time. Use the previous year’s results to inform your decision, and A/B test your campaign on different days and times.
Your Easter email subject line should be short and to-the-point, but also creative and humorous. It is important to draw the attention of (new) customers and provide them with a first impression of your campaign content.
Use emojis in your subject line to personalize your newsletter and attract more attention in users’ inboxes. However, please use the colorful icons sparingly and only appropriate emojis.
Use emojis in your subject line to personalize your newsletter and attract more attention in users’ inboxes. However, please use the colorful icons sparingly and only appropriate emojis.
Did you know that a personalized subject line can boost open rates by 10.6%? That was the conclusion of a Sendinblue study. So, remember to address your (new) customers by name.
Here’s How to Create Unique Easter Email Subject Lines:
The subject line, in a nutshell, is the most crucial aspect of your emails. After all, the subject line is what recipients see when they open their inbox and whether or not they read it.
Your email marketing efforts might go to waste if you don’t use good subject lines on your emails.
The subject line of an email is the only thing readers see when they open it. This single line of text has the potential to decide whether or not an email is opened or immediately deleted, so make sure it’s tailored to your target audience.
Your email subject line appears at the top of people’s inboxes, and your preheader is the only item viewable to recipients when they open your message in their inbox. Email inboxes are clogged with hundreds, if not thousands, of emails daily, making catchy and intelligible subject lines all the more essential.
It all comes down to one line of text, which may influence whether an email is read or promptly deleted (or worse, sent to spam).
The subject lines of your emails should be adequate. The words you choose for your email subject lines may significantly influence whether or not the time and energy you’ve invested in your email will pay off. Your email campaigns are meaningless if your target audience doesn’t open the message, regardless of how sophisticated or well-written they are.
Investing more time in your subject lines can help you get more people to open your emails, avoid emails ending up in the spam folder, and reach the right individuals.
To improve readability, shorten subject lines, avoid spam in email subject lines, use open-ended questions in the subject line, or provide a deadline.
You may use a teaser subject line to entice recipients to open your email. You might make an explicit request or share a valuable thing in the subject line. You could make an announcement right in the subject of your email or Tel a joke with your subject line. All of these will assist you in piquing your customer’s interests.
Decorate your email’s content with pastel colors, chocolate bunnies, and blooming springs.The more creative your thematic tie-in, the more interested people will be in your Easter offer.However, if images of candies and flowers don’t fit your brand, remove them.You can still get into the holiday spirit by surrounding yourself with warm feelings of friendship, family, and new relationships.Easter is also closely associated with spring. As a result, you can safely use visuals associated with new beginnings and new opportunities.
You may be wondering what an easter egg in an email is.
An Easter egg is a clue that is difficult (but not impossible) to find.
Here are four different ways to incorporate an Easter egg into your email:
● Hide product teasers for new or upcoming products.
● Throwbacks to fan favorites should be included.
● Allow your customers to look for hidden coupons.
● Make riddles with exciting prizes.
Build anticipation for your Easter egg email on social media before the campaign launches. Use it to increase the number of people on your email list.
Almost every consumer seeks a good deal when making online purchases. On eCommerce sites, 93% of online shoppers use a discount coupon to purchase.
As a result, Easter provides an excellent opportunity to drive traffic and sales through special discounts and coupons, unlike any other seasonal campaign.
Easter is an excellent time to hold a new season sale or special promotion. Send out an Easter email campaign promoting your latest products to get your subscribers ready for the new season’s offerings.
Easter is a great time! Don’t miss out on this golden opportunity to connect with your audience and assist them in upholding their traditions. Now that these fantastic Easter email marketing ideas have inspired you, get to work on creating your own.
The most effective Easter email campaigns make use of unique language, fun design or bright colors, and clear calls-to-action – all of which are principles we can all follow when designing our Easter mailings this year.
Easter is a great opportunity to hold a sale and connect with your audience. Not only is it a widely celebrated holiday, but it is also one of the biggest events of the year in terms of sales.
Be sure your subject line gives your subscribers a reason to open it. Tell them what’s inside or give them a broad hint about your offer or value.
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