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May 12, 2022
Why You should Not Buy Facebook Reviews
What are Facebook reviews?
Facebook reviews are ratings and comments left by customers on your Facebook Business Page. They are visible to anyone who visits your page and can help potential customers decide whether to do business with you.
On Facebook Reviews your customers can rate and comment on the quality of the product or services provided. In addition, users can openly discuss your company and leave comments on each other’s reviews.
This review system appears on your business page and is viewable by anyone who visits it. Customers can even check in at your physical location and will be asked to leave a review.
However, there is no need of buying Facebook reviews to build your business authenticity. There are better ways to get Facebook reviews. Here you will learn how to get genuine Facebook reviews from real customers.
Importance of Facebook reviews
According to a study, 80% of consumers are more likely to buy from local businesses with positive Facebook Page reviews. With an average of 1.28 billion daily active users and 1.94 billion monthly active users, you’re missing out on the world’s fastest-growing audience if you’re not marketing on Facebook.
When a potential customer visits your Facebook page, they are in one of the following stages of the Buyer Journey. The Buyer Journey can be explained simply as follows:
Awareness stage: The stage at which a buyer realizes they have a problem that needs to be solved. For instance, my business administration is a disaster. Perhaps I should hire a bookkeeper to keep all of my accounts up to date on a regular basis?
Consideration stage: A buyer has defined their problem and is researching solutions. For instance, there are numerous bookkeepers in my area; who best meets my requirements? Perhaps I could use a different accounting software and do it myself instead?
Decision stage: Your buyer selects a solution, which may or may not be something your company provides.
Post-purchase stage: In which a buyer may submit an online review or decide to share feedback about a product or service they have used, is another step that can result in repeat business.
Facebook reviews impact the Buyer Journey Stages of awareness, consideration, and post-purchase.
Good reviews on your Facebook page boost brand confidence and give you credibility in the marketplace. Customers who can clearly see your 5-star reviews are more likely to have faith in your company than those who aren’t sharing customer reviews.
It’s not just about Facebook, either! When you Google your business, a box appears on the right side displaying the Facebook customer reviews for your site.
How Important Are Facebook Reviews for Your Business?
As a business owner, you should use Facebook to reach out to your customers and interact with them. Having a healthy number of high-quality reviews from satisfied customers really pulls in the customers. Ideally, you want many positive reviews to demonstrate that your company is reputable and trustworthy.
According to research, over 60 million brands have Facebook Pages, and 39% of users like or follow those Pages to receive special offers. This probably makes you wonder whether you should buy Facebook reviews for your business page.
However, many businesses still prefer buying Facebook reviews. As a business practice, buying Facebook reviews can tamper with your authenticity and integrity of your business.
Meta vs businesses buying Facebook reviews
Meta, previously known as Facebook, has presented an updated version of the Community Feedback Policy which ensures the authenticity of Facebook reviews. To summarise, Community Guidelines for reviews have been improved in order to detect spam and dubious reviews. Its machine learning model and advanced technology has enabled better insurance of neutral reviews. Now, users can also report businesses who are under the suspicion of buying fake reviews. False and misleading information is dealt property by Meta through removal of hundreds of groups from whom businesses are buying Facebook reviews. The pandemic of buying fake Facebook reviews has allowed businesses and pages to consult companies who would write fake reviews and boost their pages on the site. From fake five star reviews to recommendations, online platforms have expressed concerns over fake reviews. This culture is worryingly going to impact the customer trust in local businesses. According to a survey, about 39% of the people are using Google and Facebook to search for local utilities and services. Buying fake Facebook reviews has now jeopardized the trust people place in choosing services after reading Google or Facebook reviews.
Meta is taking strong action against such companies with swift removal and ban of pages and groups who are trading and selling fake reviews. It has also enabled tools for banning groups and pages selling misleading reviews to not appear anywhere on the site. To buy Facebook reviews has raised concerns for many countries and their business communities with prominent UK Competition and Markets Authority CMA who previously criticized Facebook for not taking enough action against pages selling Facebook reviews. In response to this, in 2021, Meta and eBay launched a crackdown against it as mentioned above.
Considering the moral and legal perspective, buying Facebook reviews is still practiced widely on a global level. The main reason why authorities residing in the UK or any other market are finding it difficult to tackle fake reviews is how widespread the fraudulent market is. In the US, the Federal Trade Commission has sent notice of penalty to 700 businesses against evidence of fraud reviews. This implies that authorities or social media giants alone cannot take action against businesses buying Facebook reviews. The responsibility of being transparent and honest about the service falls on the business itself. This is why Facebook has also mentioned new guidelines for businesses to ensure impartiality and neutrality when it comes to all reviews, be it positive or negative. It cannot be stressed enough how much the reputation of businesses can suffer from indulging in buying Facebook reviews. There are better alternatives in place than fake reviews, where marketing campaigns with good customer service can help companies in better reputation management. Allow customers to naturally engage with your business and share their experience online. Facebook is already a global hub that brings people closer to businesses. Companies should instead learn about ways to manage their reputation and brand image online.
However, there’s no need of buying Facebook reviews to boost your numbers. There are more effective methods for obtaining Facebook recommendations and reviews. Continue reading to find out how to get Facebook five-star ratings from real customers.
Buying Facebook reviews is legal or not?
Buying Facebook reviews is not legal, according to the Federal Trade Commission (FTC), to post a fictitious review of any product or service. This includes writing reviews for money or posting positive reviews about your own business. If you are caught doing this, you may face serious consequences.
Why buying Facebook reviews is not a good idea?
Aside from being illegal, purchasing Facebook reviews is a poor business decision. Here are a few of the reasons:
1. The Algorithm Will Punish You
It is relatively simple for Facebook to identify businesses that purchase reviews. Facebook’s algorithms are sophisticated enough to detect fake and purchased reviews. If you are caught, your page will be flagged, and you may be banned from the platform entirely.
2. They’re Easy to Spot
Even if you are able to get away with buying Facebook reviews, it will not benefit your business in the long run. Why? Because people can easily spot fake reviews.
Unrealistically glowing testimonials can be big red flags for customers that something is wrong. This can make all of your genuine positive reviews untrustworthy.
3. It Damages Trust
Buying reviews undermines your brand’s credibility. It communicates to your audience that you are unwilling to put in the effort to develop a genuine relationship, which can lead to decreased engagement over time.
Buying reviews damages followers’ trust in your brand, skews the results of your advertising, and reduces your understanding of your audience.
4. Understanding your audience becomes impossible
When you buy a Facebook review, no matter how badly you want it to be, it is not genuine. You’ll never have an accurate picture of who your followers are or what their interests are.
It will be impossible for you to understand your customers because it was left by someone who has never visited your business. It could also include misleading information, resulting in genuine dissatisfied customers.
Genuine Facebook Reviews are preferable
Obtaining genuine Facebook reviews from actual customers will be far more beneficial to your company in the long run for a variety of reasons.
When you have genuine Facebook reviews, they are just as easy to spot as fake reviews. They will give your potential customers and clients a firsthand look at what it is like to work with your company or product. It will enable them to make a more informed decision about whether or not to work with you.
Furthermore, you will discover that obtaining genuine reviews is simpler than you might have imagined. The reviews will come as long as you have a good quality product or service available and are doing your best to ensure that you take good care of your customers.
The majority of the reviews will be positive, but there will be some negative ones as well. Even negative reviews should be kept as long as they are genuine, and you respond to them. It adds a level of authenticity to your business.
You should strive to offer a fantastic product or service that people will enjoy and want to talk about. It is the simplest way to increase the number of positive Facebook reviews that will eventually attract potential customers.
Customers should be encouraged
Ask customers to leave a review on your Facebook business page. Reach out to them via email or SMS as soon as they have purchased the product or service from you, while it is still fresh in their minds.
Engage with reviews
Make a point of responding to both positive and negative reviews in a timely and professional manner. Demonstrate to customers that you appreciate their feedback and are eager to address any concerns they may have. Responding to negative reviews helps to increase the number of reviews while also establishing credibility and customer relationships.
Make use of social media marketing
Social media marketing is a powerful tool for reaching out to new customers and increasing sales. More customers will increase the number of reviews in the long run. Customers are targeted through Facebook marketing and other social media ads based on their interests.
If you own a cosmetics company, for example, Facebook recommendations will show your company to users interested in purchasing cosmetics.
Allow Xoopah to manage your company’s reputation
As a business owner, it may be tempting to take the easy route of purchasing Facebook reviews rather than investing in long-term online reputation management, but we strongly advise against it.
Xoopah will be offering a variety of reputation management services to help you improve and protect your company’s online reputation. We’ll assist you in obtaining more positive reviews, managing negative reviews, and automating the process of soliciting new reviews.
Our services are intended to help your company’s bottom line by increasing trust and confidence among potential customers who are interested in long-term growth.
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