Every year, email marketing evolves dramatically due to emerging technologies, changing regulations, and shifting consumer trends. To stay ahead of the competition, you must stay up to date on the latest email trends and adjust your plans accordingly. During the COVID-19 pandemic, several businesses realigned their marketing strategy to connect with their customers digitally. Marketers were surprised to learn that several companies were able to unexpectedly boost their ROI by leveraging the power of email marketing.
If you find yourself constantly trying to keep up with how email marketing evolves, considering these trends will give you an advantage over your competitors.