March 11, 2021

Essential features of a great media & entertainment website


Everyone needs to be entertained, and everyone hopefully wants to stay up to date about what’s happening in the world, making media and entertainment businesses crucial. It just comes down to determining how to reach your specific audience members and convince them that your content is what’s worth consuming.

In the field of entertainment trends come and go, faces become popular then fade away, either slowly or fast. Music, movies, shows, quizzes – all trying to reinvent the wheel and set a trend in the process, but few of them succeed. To capture the essence of such a speeding industry, business owners must look for a handful of essential features that represent their brand in the best light and offer value to their visitors.

Here, we are going to list a few things that a media/entertainment website generally should have to improve how users experience the website itself and your brand as well. Readers need to be kept on the platform for the longest possible time and the website should be created with that in mind.

Media and entertainment websites shouldn’t be dull and boring. Keeping the main characteristics in mind is important when it comes to these industries and your website should reflect them with an up-to-date design that can strengthen your online presence if executed perfectly.

Your media and entertainment website should have the following key features and characteristics.

Get known on social media


Integrating your website with your social media channels can help you draw in an even bigger audience than with your website alone. Having a well-thought-out social media strategy can help not only with your traffic, brand recognition, but it can also boost your conversions too. Strategically optimized social media channels can only enhance your website’s online presence, strengthening your brand and your position in the industry.



A smart social media strategy can help out your website-related marketing efforts. It can help you influence your email marketing, and the traffic coming from your social channels can lead to better conversion rates too.

CONTENT OPTIMIZED FOR SEARCH ENGINES


Having your website optimized for search engines (SEO) is a crucial factor for every website and can lay down the foundation for the success of your future digital marketing and brand-building efforts. Having your website optimized involves different strategies, practices, and features that all aim to make your site more visible to internet browsers.

MAKE YOUR WEBSITE FAST AND RESPONSIVE


Loading time is another important feature. Fast-loading sites are additionally rewarded by browsers and as a result, they rank better. On the other hand, speed helps improve the user experience. Visitors’ behavior has changed dramatically in the last few years, with people not waiting longer than 6-7 seconds for a website to load. If it takes any longer, the vast majority of them will leave. A fast-loading web application can save site owners from losing their visitors.


Keep Your Followers Engaged


You don’t just want to attract new subscribers and customers; you want to keep them around long-term, too. Most media and entertainment companies thrive on long-term, loyal subscribers, which can keep acquisition costs low.


Entertainment companies, for example, can use retargeting ads on facebook to reach out and let past subscribers know that the next season is coming up soon. You can even attach opt-ins so that users can receive notifications or emails when the first episode goes live. You can use email marketing to send out personalized suggestions based on each users’ past watch history, reminding them to finish shows before they’re taken off the platform or offering ideas of new content to watch.

Video Marketing Should Be a Key Priority


You can take advantage of video marketing, whether your business is a newspaper, publication, streaming company, content creators, or any other field in the media and entertainment industry. Even if you’re working on creating a podcast, make sure you’re using video on social media to keep your audience interested. There are plenty of different platforms to take advantage of, and your videos don’t need to be long or expensive to create.


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