It is said that content is king, but we want to add that if it’s true then customer review is the queen! You see, before making a purchasing decision, more than 90% of customers read reviews. This means that most of your potential sales are dependent on what previous customers say about your products or services.
When satisfied customers take the time to thank you verbally for a great service or product, follow up with an explanation that by sharing their customer experience through reviews, they can help potential customers find the right product or service — and help you grow your small business.
So, what’s the best way to contact your customers and request a review? Here are some best practices and techniques, to help you achieve the best results and response rates.
For businesses, using email to collect feedback is a good strategy. It’s an excellent way to communicate with your customers. You can include a link to the review platform in the email, as 91 percent of consumers check their email daily, and 58 percent check their email before doing anything else online.
Asking for reviews via email also allows you to link your reviews to actual transactions, which adds valuable authenticity to your reviews.
Hello there (First Name of Customer),
Thank you for visiting (Company Name)! It was a pleasure to assist you with (service you provide). Would you mind taking a few moments to leave us a review?
You can leave us a review by clicking this link (direct URL to your review website profile).
It would mean the world to us!
Thanks for your support.
Dear [First Name],
Thank you very much for your recent purchase. We hope you enjoy it! Would you consider writing an online review? It allows us to continue providing excellent products while enabling other users to make informed purchasing decisions.
We thank you so much for your continued support.
Best Regards.
Customers are more likely to click on a link if you send them a text message survey or a review request via SMS. According to research, the open rate for text messages is 98%, while 90% of SMS messages are read within 3 minutes.
Crafting your review request for SMS requires careful consideration. Here are some review or feedback SMS templates to help you get a high response rate.
Hello (Customer’s First Name), thank you for visiting (Business Name) today! How did you find our services? Mind leaving us a quick review? Click here (URL for the review form)”
“Hello (Customer’s First Name), it was a pleasure doing business with you. Do you have a minute to leave us a review of your experience with us? Click here: (review website profile link). Thank you for your assistance!”
Around 1.84 billion people log in to Facebook every day, making it a powerful avenue for small businesses to gather online reviews. Most customers have a personal Facebook account, which simplifies the process of getting reviewed. Approximately two out of every three Facebook users visit a local business page at least once a week.
Use this review request template to grow your social media reputation if your company wants to generate more Facebook reviews.
Hello [customer name],
Thank you for selecting [company name]. Would you mind leaving us a Facebook review? It will only take a few minutes and would make a significant difference in our company.
If you are willing, you can submit your Facebook review by clicking [this link].
Best wishes,
[your name]
[company name]
[telephone number]
There are several ways to collect feedback on your products and services, but the most effective methods vary, depending on the brand. Always have a strategy in place and continue to experiment with different methods to figure out which one works best for your brand.
To maintain your brand’s reputation, you need a steady stream of reviews that can increase your customers and, as a result, your revenue. When requesting a review, keep the best practices listed above in mind.
In conclusion, asking for reviews is an important part of any business’s marketing strategy. By following best practices such as personalizing your requests, timing them appropriately, and providing an easy way for customers to leave a review, you can increase the likelihood of receiving positive feedback. Additionally, using templates can save time and ensure that your requests are consistent and professional. Remember, the more reviews you have, the more likely potential customers are to trust your business and make a purchase. We hope this post helps you scale your client outreach and leverage the power of online marketing to drive conversions!
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