When you are running a consulting business, your website should sell your individual talents, skills, knowledge, experience, and innovative solutions. Your professional website is your opportunity to create a strong online presence, clearly exhibit your unique strengths, establish your authority status, and persuade clients to work with you.
With many consultants working as sole traders or in boutique firms, it’s essential to make your online marketing as effective as possible and have your website acting as a sales tool for you.
Having a website designed to sell your expertise maximizes your chances of being seriously considered for consultant roles. Don’t make the mistake of treating your website as a simple online brochure and assuming your expertise will sell itself. A professional website is one of your most critical marketing tools to open the door to lucrative opportunities.