5 Tips to Write the Professional Birthday Wishes to Your Clients


Jan 16, 2023
7 min.read


Sending birthday wishes to your client is a great way to show that you value their business and want to establish a long-lasting professional relationship. Writing professional birthday wishes to your clients can be a great way to show them that you value their business and relationship. Whether you choose to send a card, birthday email, or make a phone call, it’s important to keep your message professional and sincere.

How to write professional birthday wishes

Here are some tips on how to write professional birthday wishes to your clients:

Personalize your message:

Address the client by name and make reference to your business relationship. This will show that you have a personal connection and that you took the time to write a thoughtful message.

Mention how long they’ve been your client for a touch of personalization. Or bring up a recent purchase. If you sell jewellery, for example, you could include a message like “Your [recent purchase] will help you look your best on your birthday.”

The key here is to show the client that you took the time to personalise the message. This will increase the message’s effectiveness.

Keep it brief:

Your clients are busy people, so it’s important to keep your message short and to the point. A simple “Happy birthday!” followed by your well wishes is sufficient.

Keeping your birthday messages brief can be a good way to show your customers that you care about them and appreciate their business, while still maintaining a professional tone and respecting their time.

Use a professional tone:

While a birthday message is a thoughtful gesture, it’s important to maintain a professional tone. This will allow you to convey your well wishes without coming across as overly familiar or casual.

Avoid using slang and keep your message respectful and polite. Consider the nature of your relationship with your client. Then, find the ideal balance of professionalism and friendliness.

Focus on the recipient:

The most important aspect of an effective business birthday card is its focus. Keep it on the customer or employee. They are the centre of attention on the card. Your message will lose its authenticity if you begin talking about yourself at any point.

Your customer may conclude that your birthday message is nothing more than a thinly disguised attempt to sell yourself. Your employees may believe you’re attempting to flatter them. These reactions will sour the mood, potentially harming rather than strengthening your relationship.

Consider the delivery method:

You will also need to decide how you want to send the birthday message. SMS marketing, birthday emails, postcards, and phone calls are the most popular methods.

If you choose to send a birthday email, be sure to use a professional subject line and email address. If you prefer to send a card or make a phone call, be sure to use a professional greeting and tone.

Few examples of professional birthday wishes to clients

With the above tips in mind, consider the following examples of birthday wishes for clients. Remember that you are not required to use these examples exactly. You should tailor them to your company and your client for the best results.

Here are a few samples of birthday wishes for clients to use as inspiration:

“Happy birthday! I hope your day is as special as you are to our company.”

“Since the day you began doing business with us, you’ve brought us nothing but good tidings. In commemoration of your birthday, may your dreams come to pass by leaps and bounds. Have a great one!”

“Wishing you a wonderful birthday and a fantastic year ahead. Thank you for being such a valued client.”

“Happy birthday! We appreciate your business and look forward to continuing to work with you in the future.”

“Sending warm birthday wishes and many thanks for your ongoing support. Have a great day!”

“You are one of the most honourable and dedicated clients I’ve had over the years. It’s an honour working with such a wonderful person like you. Happy birthday.”

“As you journey through life, may you never fall by the wayside. Warm wishes for a fabulous and memorable birthday celebration.”

“Happy birthday! We wish you years upon years of outstanding achievements in your personal and business lives.”

“We hope you can take a break from your hectic schedule to enjoy your birthday with a 20% discount session at our salon today. Happy birthday.”

Conclusion: Why sending professional birthday wishes to clients is important for local business

Remember, a simple gesture like sending birthday wishes can go a long way in building a strong, professional relationship with your clients. This improves customer loyalty and retention while also encouraging them to leave positive reviews and recommend your company to others.

Take the time to personalize your message and make your client feel appreciated on their special day. People always feel better when they receive a little bit of attention, especially for important occasions. Give them a bit of yours, and you’ll win clients for life.