Web development trends change to a greater or lesser extent every single year. For decision-makers, it is vital to be familiar with them for at least two reasons:
Web design is responsible for nearly 95% of a visitor’s first impression of your business, and great design can help you improve sales numbers.
In a highly competitive market such as a digital one, it is important to foresee changes and learn how to adapt to them. Get to know 10 web development trends of 2021.
PWA is probably one of the most impactful web development trends. It pushes the worldwide web forward making the website browsing experience closer to native mobile applications and, therefore, more friendly to users.
PWA’s rising website trend makes it possible for users to view their favorite websites on a mobile web browser or desktop and without downloading special apps or computer programs. PWAs in 2021 will be written with HTML and CSS, JavaScript, React, or Angular. Besides great user experience and no need for programs, PWA could send push notifications and provide users with offline access to cached content.
In 2021, AI chatbots are expected to become even more sophisticated in meeting the needs of and matching the behavior of users by leveraging machine learning, natural language processing, and information retrieval techniques.
Besides assisting companies in performing faster operations using voice or text chats, AI-enabled chatbots also help improve the customer experience. They can collect data, answer frequently asked questions, and solve other issues, thereby providing customers with seamless digital experiences with a company.
Accelerated Mobile Pages (or AMP) is one more web development trend. The idea of it is to speed up page performance and decrease the risk of leaving it by a user. AMP technology is a bit like PWA. The difference is that pages become accelerated due to open-source plugins recently developed by Twitter and Google.
AMPs are optimized pages that could operate fast and have a simplified and yet convenient design with only basic features compared to full-scope web products. Those pages are also mobile-friendly, and their content is always readable. Sinсe Google loves speedy websites, AMP pages can increase the website’s visibility and contribute to higher positions in SERP. This means this technology is also great for SEO.
While web development trends for 2021 are being populated with rather new technologies like PWA and AMP, such relatively old ones as responsive web design are still out there on the scene.
The future of the Web depends on mobile friendliness largely. It allows businesses to cover a larger number of mobile users and boost conversions.
What does this latest trend of web technologies mean? In fact, mobile-friendly website content looks appealing not only on desktop computers but also on mobile devices. That means that the text is easily readable, links and navigation are clickable, and it is easy to consume the content in general.
Single-page apps (SPA) remain one of the most important current technology trends in web development.
A SPA is a JavaScript-based web application. It avoids loading separate HTML pages from a server to show a certain page to a visitor. Instead, a SPA loads only markup and data to dynamically render them on a single web page.
Using this latest website development technology, visitors feel like they browse a single page for all their needs. Among the most famous single-page applications, we can mention Gmail, Google Drive, Facebook, and Twitter. Besides, SPA technology can boast of great cross-platform nature as it is supported by
most devices.
In 2021, notifications will appear not only in mobile apps but in web apps. Moreover, they will turn into one more powerful tool to gain users’ attention, make user retention rates higher, and even provide desktop users with the type of experience they used to obtain through mobile devices only.
Facebook, global news platforms, Google Mail, and other huge market players already implement the technology into their web apps. Next year we could expect push notification adoption by small and medium-sized businesses. At the same time, instant notifications are likely to replace some types of communication with customers such as email sending.
Innovation web design is one more trend branch in the digital world. From year-to-year startups keep paying more attention to user experience and invest fewer resources in aesthetics. However, beautifully looking websites and apps have more chances to be noticed by potential users and become viral. In that terms, visual design becomes not the question of engineering, but the one of marketing strategy.
That is likely, that in 2021 MVPs will still be minimalistic. At the same time, experts foresee the demand for brand new design approaches like motion UI. Although motion user interface design has been trendy since 2018, it becomes widely accessible for any device users only now due to SASS libraries technology.
Back in the days, information was all about the text. But in 2021, more and more Internet users prefer communicating with audio over using text information. That is why the Web uses audio and speech interpretation as one of the most rapidly emerging technologies in web development.
Recent web development technology trends stress the importance of voice optimization for websites. Most companies want to ride the wave that will shape the future of the Web. That is why they enhance their digital products with the capabilities of voice search.
Voice search optimization brings many advantages both for users and business owners. The main benefits of using this technology are as follows:
Saving time and allowing a user to order more products.
Serving as a source of customer behavior analytics.
JavaScript frameworks emerged as attempts to standardize the language and create a convenient frontend ecosystem that is easy to benefit from. In 2021, JavaScript frameworks will involve UX, UI, testing, and product tech management aspects. Framework’s usage will be based on ready components one needs to compose working on a website.
Technically, JavaScript frameworks remain an application framework created with JavaScript programming language and based on libraries (both visual and functional) integration. This web trend has lots of benefits. Immediate feedback that is given to users without page reloads, high efficiency and fast performance, coding simplicity are just a couple of them.
The increased impact of the Internet on our lives made it possible to start an industry called the Internet of Things (IoT). What does it mean? Actually, it means connecting home devices, appliances, or wearable technology to the Internet. IoT makes lots of your devices accessible via your phone.
Why has IoT proved itself as one of the most powerful web development trends? The matter is that IoT-connected devices create constant data transferring. It allows companies to offer their services to engage with users as fast as possible, creating a personalized experience.
IoT is one of the most powerful tech trends that will shape the future of web development that offers the following benefits:
Scalability: It assures data distribution and collection but does not depend on the volume of data.
Reliability: Considering data collection and delivery, IoT provides accurate results without delays and errors.
Support and security: IoT provides powerful security technologies that help protect both business and
user data.
In 2021, the current trends in web development transform the way businesses can interact with their clients. In our article, we have discussed emerging technologies in web development that boost user engagement. Adopting the latest technologies, websites can stay competitive and offer a great user experience.