When we talk about the digital experience of any visitor or potential customer on your website or web store, web design services are the core of that experience. It is the only thread that can connect with the customers. It is used to put forth the nature of your business, the vision behind your business, and the entire brand narrative. Web design is the first impression of your brand. It can hold a visitor and tempt them to explore more.
Whether you hire a professional website designer or make use of one of a few excellent website building platforms to create a website, your new website could bring a ton of new benefits for your business. You
will enjoy increased brand awareness, generate a good first impression, improve your rankings in the search engines, and ultimately, improve the generation of leads and conversions. One thing is certain, without a website, your business will continue to struggle against competitors that do have a website..
The benefits to having a professional online presence are endless but here we will cover off the benefits that hiring a professional brand and web designer will bring to your creative business.
You have probably heard this all before, but good design and branding is so much more than just a pretty logo. I would say that good design goes together with intention and strategy. When you work with a good designer, you’ll be encouraged to dig deep into the who, what and why of your business and brand.When I work with my clients, I’ll send them two questionnaires. One of which is designed to form a deep understanding of their dream clients, the second questionnaire is based around brand and design and will give both me and the client a clear understanding of their brand vision. These questionnaires will form the foundations of their brand. I’ll also go on to establish some key brand buzzwords and create a mood board that will help to pinpoint their unique selling points and brand personality. It’s these details and foundational strategies that can so often be missed out when you go down the DIY route instead of hiring a professional designer. This strategy will be the backbone of your brand and will enable you to showcase your unique selling points and truly engage with your dream clients on a personal level. Trust me, this can be an absolute game-changer for your business.
Hiring a professional from the start makes sense for many reasons. First, an attractive website can help generate more leads and prospective clients. In 2020, 51% of small business of USA owners increased the number of online interactions they had with clients. A quality website can go a long way in generating online interactions with clients.
Second, by going with a website developer from the beginning, you can avoid having to redo your site later. On average, 94% of negative feedback on a website is related to design. Hiring a professional from the beginning can help avoid that headache.
Third, you’re probably not a web developer yourself, which means you might not have accurate expectations for your site. Hiring a professional from the start can help reign in your expectations or provide more insight into how you can build the best site possible to meet your needs.
That’s not to say that you can’t customize, but professionals have a ton of experience when it comes to design, and they might have a few tricks up their sleeves you might not be aware of. If you opt to go it alone, you’d probably find a template, maybe make a few adjustments, and call it a day. Unfortunately, that would leave you with a site that looks like a hundred or so other websites using that same template.
Custom website development is nothing more than putting your idea into practice. Developers design a website from scratch, with no guidelines or restrictions. Thanks to this, your website is unique, one of a kind and the competition can only be envied. The process of designing and creating the website is agreed upon with the client to create a personalized design from the very beginning. Also, during the work of developers, you can monitor the progress and make changes. Building a custom website is extremely flexible, so even the most demanding customers will get what they dreamed of.
A professionally designed website that is properly optimized and full of valuable content stands a better chance of ranking over an outdated website. You want your website to be better visible in search engines and well-positioned, invest in custom website development. Personalized websites are attractive to the consumer. Therefore, search engines like Google also prefer them. SEO services work better with custom websites, and you get better visibility in search engines. It should also be mentioned that the custom website ensures design consistency across multiple browsers. Even though Google represents a larger market, some customers use other browsers. A custom website will look the same on all platforms.
Designing a reputable site on your own can be very hectic. You need to have a lot of knowledge about web design. Hiring a professional web designer will give you peace of mind and reduce the stress of learning things that aren’t on your expertise line.
Time is money. The hours spent trying to design a website could be used somewhere resourceful. You might end up spending more time and money gathering information on how to do it. Save yourself the hustle and invest in a web designer.
Browser incompatibility can harm your business. There are different browsers, such as Mozilla, Internet Explorer, Google Chrome, Safari, etc. Professional designers will create a site that will be compatible with
all browsers.
Nowadays, many users rely on their mobile devices and tablets to search for internet content. Therefore, you require a site that any user can access on every mobile device. An expert web designer will ensure your site remains functional and responsive regardless of the device used to access it.
Most of your competitors will already have a website. However, if you can create one that offers a better user experience for your target audience, there is a good chance that you could start to prize away the customers of your competitors. Nine out of ten online shoppers will move to a competitor if they have a bad experience when using a website. By offering the best user experience possible, you could be the recipient of these frustrated shoppers. As long as you continue to deliver a good experience, it is likely they will stick with you.
Did you know that about 80% of users quit exploring a website if the load time exceeds 3 seconds? In times of everlasting rush, you need to provide your consumers with quick access to content on your website. Good website performance, fast uploads of photos or videos are crucial for customers, but also affect the positioning of the website in search engines. When using ready-made page templates, you use code adapted to specific functions. And when some of the features are not used, they remain invisible on the website but affect loading time and performance. Custom website development is creating code specifically for your requirements, so you will not find unnecessary add-ons that you do not use on the website, only what is needed. This way, you streamline the entire process, and the website will load much faster.
Professional web designers, monitor the changes and trends, stay on top of new technology, and constantly build their knowledge base, which enables them to give you an eye-catching website.
Technology breakthroughs happen every day, and the internet changes constantly. Staying up to date on new codes, software and fresh marketing ideas takes time. Do your customers need to complete forms? Is a map necessary to find your street location? Will a photo gallery enhance your products? Do you want to add
a video or incorporate RSS feeds? Running your business takes up enough space on your plate, and you probably don’t have time to learn the ins and outs of every feature.
A lot of these features won’t be as seamless on a template-based build, and you’ll end up spending a lot of time on something a designer could whip up in a few hours.
A professional website will attract new consumers and improve or strengthen your image in the industry. There is an assumption that what is personalized must be expensive. Therefore, many customers may be discouraged by the price of custom website development. However, after analyzing all the pros and cons,
it turns out that creating a personalized website is not expensive. First of all, you need to take into account that the price depends on your requirements, less complex pages will be cheaper, but it will still bring you more benefits than ready-made templates.
A professional website is a key to the success of any business. Therefore, when running an online business, you should ensure the best possible presentation of your product or service. Remember, when you hire a professional website designer for your website, it could bring a ton of new benefits for your business. You will enjoy increased brand awareness, generate a good first impression, improve your rankings in the search engines, and ultimately, improve the generation of leads and conversions.
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