The landing page plays an essential role in any online business. The landing page is the first thing a potential customer sees after clicking on a link via email or on searching on Google, YouTube, Facebook, Instagram, Twitter, and other search engines. Your landing page should be designed to not only attract customers but should also be easy to navigate if they choose to explore your site or make a purchase. Suppose this is your front-line view of your online store, which plays a crucial role in attracting customers/visitors to see what the business offers.
Your landing page design must have this additional advantage to gather leads and convert them to potential buyers. The landing page is one of the best online marketing tools when it comes to collecting data effectively for your business.
Landing pages are sections of your website that live separately from the main site, where your customers “land,” in order to showcase one targeted focus or point that you want to drive home.
Landing pages are good for…
Landing pages – when properly utilized – direct users to your call-to-action (CTA), hopefully driving your visitors to convert that lead or sale.
Landing pages can be a boon to your business. Here are the main benefits:
Landing pages deliver more conversions and more leads. Because landing pages have a single focus and target a specific audience, they have significantly higher conversion rates.
You can develop targeted content for specific audiences. Because landing pages are so targeted, you can get super specific with your messaging, imagery, and offer to ensure it speaks exactly to the audience you’re after.
Landing pages provide your team with actionable data. You can create landing pages for different campaigns and referral sources. By reviewing the analytics data, you can see which channels are driving you the most traffic and conversions.
Landing pages improve the paid search campaigns. To make your concept more clear, understand that a successful SEM (Search Engine Marketing) or paid search campaigns is dependent on click-through rates and an attractive landing page helps in boosting click through rates.
Landing pages increase the credibility of your product. Landing pages are targeted on a single task, objective or path for a visitor, its content and elements can be optimized to facilitate the task as far possibility is concerned. When users think you understand their problems and resolving them with the best channel, the benefits of landing pages are well acquired.
To attract new customers using your landing page, remember the following:
1. Design your landing page with a particular product in mind.
Don’t just have a generic landing page trying to sell all of your products in one spot. Design the page with a specific product in mind. Display a sample of the product and use information designed to entice customers and sell that specific product.
2. Be Straightforward with Your Call-to-Action Button.
The more straightforward your call-to-action button will be, the better you can sell. You don’t want your customers to be confused or left bewildered with fancy offers and complex sentences. Be direct and be useful for higher conversions.
3. Display easy to read, concise and useful information.
Try to not overwhelm the potential customer with too much information. Keep the information on the page short, simple and to the point. We know you are excited about your product and want to tell the world all about it, but many customers have limited time. They want to know the important facts about your product so they can make an informed purchasing decision.
4. Use your branding colors and fonts.
Making sure everything on your website is properly branded and shows you take pride in your brand. Use your brand colors on the landing page and fonts that are brand-appropriate but also welcoming.
5. Include welcoming and attractive pictures.
The images on the landing page should both be relevant to the product being sold, but also fun and light. For example, if you are selling carpets, include an image of a person lying comfortably on the carpet or homeowners admiring their new carpet.
6. Input some customer testimonials.
If your business is service-oriented, add some customer testimonials on the landing page. Seeing that other customers are satisfied with the service provided can be that final push a potential customer needs to choose you instead of a competitor.
7. Make Your Landing Pages Mobile Friendly.
Many of your customers are likely to visit your landing page on their phone. If your page isn’t optimized for a mobile-friendly experience, it can hamper your brand image and demotivate your visitor. Therefore, you need to ensure your landing pages are mobile-friendly.
8. Use Newer Ad Formats.
Your Ad formats should be consistent with your landing page if your Ad size is disrupting the elements on your landing page, you’ll just piss off the user and end up losing probable conversions. If you have to put different forms of Ads, make sure your website is compatible with ad placements with an adequate header, footer, and sidebar space.
9. Add Contact Information.
A landing page without a piece of contact information would be blasphemous, to begin with. How do you expect your users to connect with you or reach out in case of a query? Especially if you’re an e-commerce store, you will have thousands of questions every day.
10. Optimize Your Landing Page With SEO.
How do you think users find your landing page, they often do it with organic searches? You need to optimize your landing page for SEO using keywords. Put those keywords in the alt text, headlines, forms and insert them wherever possible to improve your SEO ranking.
There are so many ways to provide your users with contact information; you can put a phone number, email, address, or a link to your specific help center. Customers should know who, when, and how to reach out to with FAQs.
If you want to attract more customers, the ultimate tip here is to put yourself in customer’s shoes and visit your website, observe the landing page, and ask yourself. If you were not the website owner, instead of an average customer, would you want to spend even ten seconds on that website? Until and unless you are compelled to say yes, your landing page lacks something. Because no matter how great your offerings are, the user might not even get to the offerings part if the landing page is troublesome and not visually comforting.
Let us know if you have any questions or comments