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July 13, 2022
Online Reputation Management is Transforming Local SEO
The idea of managing a company’s reputation has been around since 2005 when Reputation X, the world’s first online reputation management company, was founded. At the time, the term ‘online reputation management’ didn’t exist.
The growing popularity of online reputation SEO along with the advent of social media platforms such as Facebook have completely changed how brands build their reputations and also how people perceive brands.
What is online reputation management (ORM)?
Every business has a positive public perception to uphold. The multibranched activities that go into building that perception among stakeholders are collectively termed ‘online reputation management’ (ORM).
Online reputation management involves efforts such as monitoring a brand’s reputation on public forums, emergently addressing negative publicity or customer feedback and devising strategies to prevent and resolve issues that could harm a company’s reputation.
What is online reputation SEO?
The invention of Google has revolutionized the way people discover businesses near them and beyond. Looking up nearby restaurants, for example, has become as quick and convenient as entering ‘restaurants near me’ in the search bar. However, being discoverable in search engine results is only half the battle.
When it comes to brand image, online reputation SEO comes down to maintaining a positive brand reputation in organic search engine results. The real concern for businesses here is the kind of information or content that people discover about them when they look up these businesses on Google.
What are the types of online reputation management?
Online reputation management takes on many different forms. Let’s go over the most common ones for businesses today.
1. Google reviews
Have you ever Googled ‘restaurants near me’ and come across profiles of multiple restaurants in your vicinity at the top of the Google search results? Some of them had.
their photographs up on their profiles too along with contact information, service hours, the link to its website and, the most important part for online reputation management – reviews. This is where customers can submit feedback about their experiences with businesses along with star ratings.
The reviews feature of the Google Business Profile helps potential customers of a brand gauge the brand’s reputation. Successful online reputation SEO comes from businesses receiving a four-star average customer rating on their Google Business Profiles. Naturally, the last thing that any business wants is a negative customer review, especially one that appears on the first page of Google search results.
2. Online publications
People’s perceptions of brands are heavily influenced by much of the content that popular publications such as e-magazines and news blogs push out about brands.
No wonder It’s common these days for e-publications to write articles featuring businesses in their niches.
3. Word of mouth
Customer referrals driven through word of mouth marketing are one of the most effective ways for a business to organically build its reputation.
Why is online reputation SEO important for businesses?
By now, it’s pretty clear that a business needs online reputation SEO. Now it’s time to understand the ‘why’ behind this. There are several reasons. Let’s dive into them..
1. Sales growth
A business with a trusted reputation is far more likely to grow its sales revenue than one with a bad name. Naturally, customers who are pleased with your services are more likely to refer more customers to you, and in turn, help you grow your sales revenue organically.
2. Brand awareness
If you know people to know about your business, you’d want to ensure that you’ve made a good name for yourself on the internet and otherwise.
People are more likely to tell others about your business if they read positive customer reviews about your business.
3. Customer acquisition
Growing a customer base is, perhaps, one of the toughest things for a newly referred lead to do, especially because the competition in the market is tough.
While running Facebook ads will bring you plenty of traffic to your website, they won’t guaruntee that your website visitors will convert into customers unless you show them social proof that your business can be trusted. This is where online reputation management SEO comes in. The reputation of your business becomess one of the prime deciding factors for potential customers to use your services.
Strategies for online reputation management in SEO [the only ones you need to know]
Strategies for online reputation management in SEO [the only ones you need to know]
Local SEO is, undoubtedly, necessary for any business to go online in the first place. Along with it, there are other ways in which businesses can manage their online reputations. We’ll explore a few essential ones below.
1. Create an online presence
Building a trusted online reputation demands a business to be have an online presence. It’s fairly simple and straightforward to achieve this, and every business should. The digital customer touchpoints such as their websites, social media pages. There are several other things that go into creating the online presence of a business.
Once you’ve made your website, you need a Google Business Profile. Setting it up is fairly easy to do but has a massive growth impact on businesses.
2. Focus on SEO
Both content and technical SEO are crucial for businesses to become both searchable on Google and reliable. It’s what will give your website visibility in Google searches, and over time, also get your website to rank in the top Google searches within your niche.
3. Recruit customer reviews
Customer reviews are often the deciding factors for people to use the products or services of a business.
It’s always a good idea to request happy customers to write positive reviews on your Google Business Profile. It’s this sort of social proof that’ll grow your organic customer base.
4. Digitize customer experience management
Bringing customers to your company’s website is where successful online reputation management begins. However, the process of customer acquisition can be quite
hasslesome when the information that customers need about your business is scattered across different platforms.
The solution to this problem is simple – your business needs a comprehensive customer experience software.
All-in-one online reputation management with Xoopah
Conventionally used tools can be extremely mind-boggling, time-consuming and difficult to use, especially when you have to jump between different support channels while tending to hundreds of customers.
This is where Xoopah comes in. Xoopah is an all-in-one solution to managing online customer experience, end-to-end.
1. Consistent online presence
Save your time spent responding to customer queries about the location of your business. Xoopah allows your prospective customers to retrieve your phone number, website’s URL and the directions to your outlet in one click.
2. Customer data management
It’s time to bid goodbye to wasting time handling customer data manually in spreadsheets. With Xoopah, you can store your customers’ contact information, manage prospective customers and assign existing customers to groups in one window.
3. Faster payments
Requesting customers for and accepting payments through third-party platforms is an ordeal and a half. Why bother with that when Xoopah can enable you to request customers for payments online with the click of a button?
4. Convenient appointment bookings
Xoopah comes with a built-in appointment booking system that’ll let you schedule time slots with all your clients in one place. It’s user-friendly, giving you the ability to grow the number of appointment bookings in a given duration.
5. Run marketing campaigns
Using third-party SMS and email marketing tools. Xoopah allows businesses to create and send SMS and email campaigns directly from the portal.
Imagine how many customers you’ll gain and how much time you’ll save with a one-stop solution like Xoopah.
Xoopah knows how to attract customers online so that you don’t have to.
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