14 Valentine’s Day Post Ideas for Businesses

With the holiday season upon us, small businesses have an excellent opportunity to start planning their next big marketing campaign. Here are 14 valentines day marketing strategies to get started. You can use these ideas to create compelling messages that resonate with your target audience.

1. Run 2-for-1 Deals.

One of the most effective ways to celebrate Valentine’s Day is by offering a two-for-one deal. This idea is elementary to implement; all you have to do is write copy that plays on the idea of combining a buy one, get one offer. If you don’t have a physical product to offer, try developing a deal that involves connecting your services to the holiday. You can also use social media to promote your deals. For instance, Live Nation launched a 2-for-1 ticket offer to resounding success.

2. Send Some Charming Emails.

If you’re a small business owner, you’re probably already using email marketing as a part of your marketing strategy. However, if you’re unsure about how to incorporate holiday themes into your messages, start by creating compelling subject lines that play off of the theme of love or romance.

Ensure your body copy is focused on the romantic theme, and include relevant emojis in the subject line. Don’t use too many emojis as it can come off as spammy.

3. Add Some Romantic Flair to Your Company’s Social Media Accounts.

Adding some romantic flair to your social media profiles and cover photos is a great way to celebrate the holiday. If you’re running a campaign, make sure that you match your art to other marketing collateral. If you’re not planning on running a full-scale promotion, ensure that your Valentine’s Day tie-in is a part of your brand’s identity.

4. Send Your Customers Valentine’s Day Cards.

Although it may seem like an old-fashioned way to show appreciation, sending physical cards can be a great way for businesses to show their customers how much they care. Because of how many brands spend their marketing efforts on digital platforms, returning to traditional methods can set you apart.

Although people may be tired of receiving email messages, a physical card can be a great way to show appreciation. Instead of using overly salesy language, focus on how much your customers mean to you. If you cannot send your cards in the mail, try creating a digital card that features a special offer or discount.

5. Give Back to a Local Charity.

Giving back is very important to your company and community as it shows that you care about the people who are in need. During the holiday season, it’s a great time to give back to the charitable organizations serving the community’s needs. Businesses can demonstrate their social responsibility by asking customers to give a small amount at the checkout.

Through the sale of small products, non-profit organizations can make a significant contribution to the community by donating a percentage of the proceeds to a charitable organization. Restaurants can also give a portion of the sales to a local charity.

6. Ask Your Followers to Share Their Love Stories.

For social media users, one way to connect with your brand is by asking your followers to share their favorite love stories. Since you don’t want to alienate your audience, be clear about what types of stories are appropriate. You can also ask for stories about any type of relationship, including romantic or familial. You can offer a prize for the most compelling story, but make certain that you have the necessary guidelines in place.

You should refrain from explicitly asking your followers to share or “like” your post. In response, Facebook has started to take down these types of posts.

7. Highlight Date Night Activities & Products.

If your business fits the bill, try highlighting activities, services, or products that revolve around Valentine’s Day. Many businesses, such as restaurants, flower shops, spas, and online retailers, can be easily integrated into this idea.

8. Show Love to the Singles.

While it’s important to celebrate couples on Valentine’s Day, it’s also important to keep in mind that not everyone has a date this Valentine’s. In addition to treating your customers to a romantic dinner, try to show love to singles by offering special deals on products and services that are applicable to everyone. Keep in mind that using the #singlesawareness hashtag should only be used if your editorial style and products are typically tongue-in-cheek.

9. Use Appropriate, Relevant Hashtags.

You can use hashtags to promote your Valentine’s Day marketing efforts effectively. If you’re a Twitter user, check out some of the successful campaigns that have used these popular terms. Although hashtags don’t have to include your company’s name, they should be clearly linked to your brand.

To effectively use hashtags, choose a memorable and unique one you can include in your posts. Ask your followers to do the same so that you can build as much content as possible using this platform. If you don’t believe that a particular hashtag will have an impact if used, play off of the existing ones.

10. Create a Last-Minute Gift Guide.

People who wait until the very last minute to purchase gifts usually need a last-minute gift guide. Create a list featuring your services and products and some from other sites to give to their loved ones. You can also showcase these items in various forms, such as a YouTube video, a Snapchat story, or a PDF.

11. Bring in a Complementary Partner.

If you’re a small business owner, consider partnering with another company to promote Valentine’s Day. This can be a mutually beneficial arrangement that will allow both parties to benefit from the sales. For instance, if you own a salon that provides services such as hair and colors, you might partner with a nail salon to offer a full Valentine’s Day package. This would allow you to expand your reach and attract more potential customers.

12. Run a Valentine’s Contest.

A contest on social media is a great way to promote Valentine’s Day, as it can be fun and beneficial for both you and your followers. You can also offer various products or activities that are ideal for couples or singles. In the case of the dentist giving away a dinner for two, the contest should not be associated with the business.

13. Make V-Day Mobile Push Notifications.

If you’re a company with an app that sends out notifications, consider integrating these into your marketing efforts to coincide with major holidays. Although push notifications can be very annoying for some users, they can be very effective if you find that they can be used to promote your brand and special offers. One of the most important factors that you should consider is the type of message that you’ll be able to send to your followers.

14. Pair Products That Work Well Together.

The concept of pairing products works well for Valentine’s Day as long as they are well-designed and have a good connection with the buyers. For instance, you can showcase jewelry that pairs well with other accessories or show clothes that go well together. This can add a special Valentine’s Day twist to your message. Make sure that whatever you do this Valentine’s Day is focused on making your customers feel special. Then capitalize on the next big occasion.

Optimize Your Valentine’s Day Marketing Efforts with Xoopah

Regardless of which strategy you feel suits your needs best, you need a platform that ensures optimal customer outreach. That’s where Xoopah comes in; with Xoopah, you can attract, connect, and grow your business in one place. Our SMS and Email marketing platform allows you to create contacts of all your customers, add them to relevant groups, and get in touch with them for campaigns that are most likely to make them convert.

You can also gauge the success of your campaign through our reputation management platform, which allows you to collect, request, and respond to reviews on your Google Business Profile. Click here to get in touch or watch a demo to learn more today!