Father’s Day is a US federal holiday and a global event to celebrate and acknowledge the contributions of fathers to family and society.
Originally a religious holiday, Father’s Day became commercialized through the exchange of greeting cards and gifts. Some people follow the habit of wearing red roses to indicate that their father is alive and white roses to indicate that their father has passed away.
When Did Father’s Day Begin?
On June 19, 1910, the US state of Washington celebrated the country’s first Father’s Day. Father’s Day was not a national holiday in the United States until 1972, 58 years after President Woodrow Wilson officially declared Mother’s Day. The observance then spread throughout the world. The date for Father’s Day in 2022 is Sunday, June 19.
Apart from fathers, business owners look forward to this holiday because it usually results in an increase in sales after gift shopping. Because of this increase, the majority of what you need to do as a business owner revolves around marketing your offerings and motivating customers to purchase from your store.
What Will Consumers Buy This Father’s Day?
In 2022 76% of Americans will celebrate Father’s Day, spending an average of $171.79 on gifts, totaling $20 billion for the entire country.
According to the National Retail Federation, Americans will spend a lot of money on Father’s Day across a variety of shopping categories. Greeting cards, for example, are expected to sell $830 million. The majority of money will invariably be spent on special occasion events, such as dining out for brunch or dinner. Meanwhile, the top six are rounded out by apparel, electronics, tools/appliances, and car parts.
In terms of where they will shop, the NRF predicts that nearly 40% will do so at department stores. Online, nearly the same amount will be purchased. The remainder will shop at specialty shops, boutiques, and catalogues.
Is your company directly related to any of these? If not, figure out how to relate certain products or lines to the occasion. Here are eight innovative Father’s Day marketing ideas for you to consider:
Top 8 Father’s Day Marketing Ideas
Each of the eight Father’s Day marketing ideas is intended to improve user experience (UX), engage customers, and increase sales.
Your specific offers will vary according to your products, services, and niche. However, these fundamental strategies have been scientifically proven to be effective.
Furthermore, many can be set up and put on autopilot in a matter of minutes. That means you have the potential to achieve massive results with minimal effort. With that in mind, let’s get started on the list.
1. Send out an email marketing campaign for Father’s Day
Email marketing is an excellent choice for any Father’s Day marketing strategy. It’s a simple way to reach a large number of people at a low cost. This will be relatively simple if you already have an established email list. Determine the nature of your promotion and send an initial email, followed by several follow-up emails. Aggressive email marketing campaigns will increase your sales even if they are buried in promotional folders or other filters. They are one of the simplest and most effective marketing tools, so don’t pass up the opportunity to use them.
Use a clickable subject line, eye-catching headlines, and clear calls to action. Here is a great example of an effective Father’s Day sale email by Hush Puppies:
2. Organize a Father’s Day competition
Make your community feel special by organizing a contest for them. This is an excellent method for developing a campaign that raises brand awareness and engagement. The best part about Father’s Day is that any brand can connect with it. You can ask your audience to share photos of their fathers as well as their own. You can add a personal touch to create a direct relationship with your brand.
For example, if you are a cooking brand, ask your audience to post a photo of themselves cooking with their fathers.
Similarly, you can hold a variety of contests. Make the activities simple so that they add to the special value of Father’s Day while also eliciting an emotional response. Finally, it’s not just about winning the competition; it’s also about having fun!
3. Redesign your home page
Your website is one of your most valuable assets. Every campaign and landing page will direct visitors to your home page. Make it a part of your Father’s Day marketing strategy.
You can add a new banner promoting your campaign. You can also display your recommended products for Father’s Day gifts. Create a section dedicated to Father’s Day marketing and lead your target audience with an enticing CTA (call-to-action).
4. Make a pop-up campaign for your website
Add website pop-ups for the occasion and invite people to participate in your campaigns. You could also give them a discount for visiting your page today. Sales and discounts are among the most effective Father’s Day marketing ideas for increasing conversions.
To create a sense of urgency, use a countdown sticker. Aside from sales, these pop-ups can be designed for a variety of purposes. You can, for example, request a newsletter subscription or follow your social media handles.
5. Create an interesting quiz
Quizzes are another entertaining way to increase brand engagement. You can make a quiz about your favorite fathers from TV or Netflix. Quizzes can be competitive or simply for entertainment.
For example, create a personality quiz for various types of fathers. This could be as simple as a series of social media posts. You can even create a full landing page to invite your audience to participate and provide them with a small discount coupon.
6. Social Media Posts for Father’s Day
Father’s Day social media posts and promotions can be a lot of fun, and they allow you to be truly creative. You can host competitions and prize draws, take photos of families celebrating, create clothing collections for the date and show off stylish dads, or even host a dad joke of the day (that audible groan you’re making is the same as laughter to them).
If you run a family business, consider dedicating it to your father. For maximum engagement, hold a hashtag competition, with the best quotes, photos, or jokes receiving a discount, gift card, or prize to be collected in-store.
7. Plan a Prize Giveaway
Dads enjoy gifts related to sports, hobbies, and music. Giveaways are an excellent Father’s Day promotion idea. You can hold a raffle for baseball, a free round of golf, sports equipment, concert tickets, and so on.
You can set your own eligibility rules for the giveaway, such as a gift purchase, a Father’s Day visit to your business, or even a social share. Depending on your type of business, holding a contest or giveaway can help you attract customers to your online or physical store.
8. Increase Your Father’s Day Sales the Wise Way
You don’t have to work hard; you just have to work smart. It’s something any father would say. Use tried-and-true techniques to boost your Father’s Day sales, such as:
BOGO (Buy one, get one free)
Buy more, save more: Buy two men’s shirts and save 20%.
Bundle deals: Get three books for $20
UNTUCKit shows you how to do an emotional and creative BOGO promotion this Father’s Day:
If you want to stand out from the crowd and foster loyalty, spoil your best customers with exclusive deals and discounts!)
By carefully crafting your Father’s Day promotion, you will accomplish two goals in one fell swoop: engage with your loyal customers to increase their loyalty and see a positive increase in sales.
Father’s Day can be a great opportunity for you to connect with your customers in a more tender way and kickstart your sales by capitalizing on the sentimental value of this special day.
There are numerous marketing strategies you can employ this year to increase your sales. The strategies listed above can help you advance your sales and get off to a great start.
Frequently Asked Questions About Father’s Day Marketing
How do you promote Father’s Day?
Easily start with sending out email campaigns with gift ideas. Bundle products to make easy gifts to purchase and display in your store front and website!
What is the objective of Father’s Day?
Father’s Day is celebrated around the globe. It is to show appreciation and honor all the father figures in our lives.
When should you start advertising for Father’s Day?
It is best to start advertising a month in advance. There are many consumers that like to begin early, while the majority of consumers will begin shopping between 1-3 weeks before Father’s Day.