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April 08, 2022
Google Reviews for Business: Step by Step Process to Scale your Online Reputation
People who write about you online can make or break your business. First impressions are hard to change, and your online reputation is one of them. What are you doing to promote yourself as best you can?
Maintaining your digital reputation ensures your business appears legitimate and trustworthy to your customers. Customers read an average of 10 online reviews before feeling trust in a company, so your online presence can significantly impact their buying decisions. 79% of people trust google reviews for business as much as personal recommendations may be enough to convince you.
Having a good online reputation counters invisibility online and offline. This is why reputation management via online tools and applications like Google Business Profiles and reviews are an assured way of combating fake reviews or unoptimized profiles. Google Reviews is trusted world wide as a way for people to search and choose the best service for their needs. This presents an opportunity for businesses to focus on how to improve online reputation.
How to improve your online reputation
Companies who are worrying over the ever changing nature of their online reputation and mulling over online reputation strategies need to employ some techniques. These tools and techniques will ensure a good impression on the customers.
Your online brand image is impacted by every like, share and comment or feedback on your page or website. From Google reviews to your social media accounts, marketers need to cement their presence online in a meaningful way. It is not all about how many likes your picture or other metrics. Your customers and their impression of your brand is the face of your online reputation.
The complete guide on how to improve online reputation:
Choose the best online reputation strategy
Your online reviews, especially Google reviews, are going to be seen everywhere. People are always going to Google your business before making the purchase. From booking a restaurant to ordering gym wear, businesses are gauged solely on the basis of your customer reviews.
First of all, out of all online reputation strategies, yours depends on the kind of business you’re running. For the restaurant industry, Google reviews and other review sites are important. On the other hand, influencer’s YouTube videos or Instagram content is more suited for clothing brands. Whatever your business is, your strategy should be to track and monitor those focus areas.
Utilize marketing influencers
Boosting your online reputation is now easier thanks to influencer marketing. Brands no longer need to wonder how to improve their online reputation. Whether it is B2C or B2B market, industry experts and bloggers hold a lot of value when it comes to paid or unpaid endorsements.
Once companies have decided on dispatching or launching their product, influencers are contacted with PR or given incentives for promotional content. This way brands reach the influencer’s audience, giving your brand more credibility and authenticity.
Stop wondering how to improve online reputation- instead deliver
The simplest answer to the question of how to improve online reputation is to deliver. Simple as that. Delivering on the promises you have made to your audience is the best way to improve your online reputation. No matter how many online reputation strategies, your communication and connection with your clients is the best way to build trust.
Across all channels of marketing, brands must have a happy and satisfied customer base. Brands must also have a customer service and crisis management
The principles of maintaining online reputation remain the same with customer feedback at the centre of it. Consumer reviews are most important in B2C industries like retail, hospitality, automotive, and healthcare. It is unlikely that your brand image will get a second chance if negative reviews flood your business online.
How to Get More Google Reviews for Business in 11 Simple Steps
1. Ask Your Customers for a Favor
You can get a Google review for your business by simply asking! Take advantage of every opportunity to ask your customers to give you a review. It is best to start with customers with whom you have a good relationship. Ask your customers for reviews following each interaction. The results will be more detailed and actionable.
2. Give them a Reason to Write a Good Review.
A little customer service goes a long way. Any company can sell a good product or service. Only a few find success by also providing great customer support. If you provide excellent customer service, your customers will associate that good feeling with your company. This will increase the likelihood of them transacting with you again. Your customers will be effectively assisted and empowered throughout the buying process, from pre-purchase to their post-purchase experience.
3. Show Appreciation
It is the perfect way to create a loyal customer base and a strong referral network to engage enthusiastic customers about your business. A thoughtful response to a google review for your business increases both new customer acquisition and customer retention. The result is a drastic rise in business revenue. It’s essential to vary your approach to demonstrate how you have taken the time to absorb and respond to your audience’s thoughts. Practicing different phrasing in advance will prove helpful later.
4. Have a Script and Process
It is essential to keep your request for a Google review concise and straightforward. You’re already encouraging them to do so by asking for a review. In this case, the best approach is to create a brief script and deliver the ‘ask’ procedure as smoothly as possible. Offer multiple feedback methods, including text, email, or kiosks. Pick a technique that’s suitable for the interaction and audience.If you ask, a happy customer may reciprocate the gratitude. With simple steps and a bit of psychology thrown in, you’ll be well on your way to getting favorable google reviews for the business. You can also ensure a clean online reputation with a well-crafted public relations plan.
5. Avoid Buying or Faking Reviews
It’s no wonder that google reviews for the business are one of the top 3 ranking factors for local search engine optimization. Google considers what consumers say about products and services regarding search results.
Fake reviews will seriously harm the ranking of your business for local search queries. Customers can identify fake reviews immediately. Word will spread like wildfire, impacting profitability and bottom line.
Today, authenticity accounts for everything. Online fact-checking boosts the accuracy of the information, weeding out scammers and phonies. Review trolls are routinely removed from Google. If Google releases an algorithm update that makes it easier to detect fake reviews, you may suddenly lose many of your fake Google reviews.
This makes sense as Google cannot stamp out each fake review rigorously. Nevertheless, you should avoid using it.
6. Address Negative Reviews Quickly and Personally
Engage in digital conversations. Your customers and potential customers will see that you are attentive and responsive when responding quickly to bad reviews. It is better to work on a 1:1 conversation with the customer if you know it will take some time to reconcile a negative review. That doesn’t mean you are lying or saving face, but you focus on meeting the customer’s needs and getting in touch with them in the best way possible.
7. Use QR codes to Link to Review Pages.
Your business’ door or marketing materials should feature a Google Reviews QR code. Your customers can use a QR code to access the Google Reviews page of your business and leave feedback. QR codes for obtaining customer feedback are among the fastest and easiest to use. Emoji ratings are a popular method for rating QR codes. Each review has a short URL visible on a website, digital business cards, and social media profiles.
8. Encourage Public Testimonials
A customer testimonial is an honest endorsement of your business. A testimonial should always be relatable, genuine, and specific. It’s a resource for enhancing the credibility of your brand—the public trusts other consumers. Having powerful testimonials from buyers who can honestly endorse your product is vital. Include a photo or a video of the person in your testimonial and a statement.
9. Add a CTA via Your Newsletter
The psychology behind CTA buttons encourages higher click-through rates. Images or links don’t hold the same appeal for humans as buttons. Humans are drawn to pushing physical and virtual buttons because of instant results. When designing CTA buttons that direct readers, it is important to use action phrases. By telling readers what to do, you help them think about what is happening outside their inbox and how your service/product will enhance their lives.
10. Find a Review Software that Automates the Process
Managing five (or more!) systems and platforms is the last thing you want to do as a business owner. Lack of communication leads to poor customer service. Bad google reviews for business sends even potential clients running in the other direction. What to do? A review management system. All your customer interactions are consolidated into one place on this platform, where you can answer questions, schedule appointments, send reminders, collect reviews, and get feedback.
11. Simplify the Process of Google Reviews for Your Business
You will stand out in the SERPs more when you have a high review count – think of it as a popularity competition between you and your competitors. Customers rarely leave business feedback on their own accord. It’s essential to be aware of this.
Your job is to simplify the feedback process. Some people are accustomed to leaving Google reviews; others may have never done so. You should cover all bases and break the cycle down for customers to reduce friction. It is easy to show customers how to leave you a review using screenshots and a few lines of text.
How to Leave a Review on Google
One of the most significant advantages of using an all-in-one directory is the convenience of viewing a company’s location, hours, phone number, and reviews in one place. Therefore, the popularity and reliability of Google review for business rank at the top. Our familiarity with the process is likely because you cycle through it weekly, if not daily: search Google, scroll through listings, look at star ratings, read the reviews, all before deciding on a seemingly minor issue like where to get ice cream. It is more likely that you will move on if the reviews are not stellar. It’s called the power of Google reviews.
Write a Google review from Your Browser
1. Find the business you want to review by logging into your Google account.
2. Click on the blue font that says, ‘write a review,’ next to the star rating in your search results.
3. Write an overview of your experience and rate the business from 1 to 5 stars. When you are done, just hit ‘post.’
Write a Review from the Google Maps App
Search for the business you wish to review in Google Maps on your smartphone.
1. A search result with a map will include a banner about the business at the bottom. Click the banner.
2. You will find the reviews section in the window that pops up. Five stars will appear unpopulated with your profile picture above them. After selecting the number of stars for the business, write a review about your experience.
3. To submit your review, click ‘post.’.
Using automated software will simplify the process even for your older customers.
How to Delete a Google Review
While most reviews are iron-clad and cannot be removed, there are cases where if a reviewer has been dishonest, or has made threats, and made hate speech, then you can ask the platform to remove the review (though most platforms flag such content automatically, it can still slip through the cracks).
1. Locate the Review on Google
In Google Maps, you will find your Google reviews under the contributions section. If you prefer, you can access them at maps.google.com directly.
2. Flag the Review
If a review you receive is fake, inappropriate, or promotes a competitor, you can request Google to remove the review. Google will only remove reviews that violate its policies.
3. Select Your Reason for Flagging the Review
In response to a contact from the customer support team, it is up to you to explain why the review site should remove the review. Tell them your reasoning for removing the review and why you believe it is false or in violation of policy. If your support team member finds that the review needs to escalate to a specialist, the preferred person will decide. Your support member will confirm this via email or phone.
Using Xoopah to get more Google My Business Reviews
Today’s customers want instant service and convenience. The Xoopah team will help you retain your digital clientele by giving you helpful directions to build a coherent online presence for your business. By connecting with Xoopah, you can generate a constant flow of reviews with access to the following services:
1. Xoopah offers tools that can easily create customized experiences for your customers. Communicate the right way, at the right time!
2. Increase your reviews by sending email and SMS campaigns.
3. Easily manage your online reputation and reviews by collecting reviews on Google and managing them in one place.
4. Utilize Webchat to turn visitors into customers.
5. You can efficiently and effectively attract visitors, convert them into customers, collect feedback, and gather reviews for your business.
Google reviews for your business are a pivotal element of any marketing strategy. There are many ways to collect these reviews, but Xoopah’s review management platform is the most productive and streamlined way to manage your online reputation.
Frequently Asked Questions
1. How do you review on Google?
Using your Google account, log into the business you want to review. Just click the blue text that says, ‘Write a review.’
2. Can you write a review on Google without an account?
You can leave a Google local review without any Gmail account, whether on an iPhone or an Android.
3. How do I see my Google Reviews?
The Google Reviews section of the Google Maps app for mobile or maps.google.com for desktop computers displays your Google reviews.
4. Is google Business Profile free?
You can create a Google Business Profile for free. Start by creating a free profile and managing your business from Google Maps and Search.
5. What is the Google seller rating?
A seller rating extension shows advertisers who have high ratings. People can find businesses that offer quality services by looking at seller ratings below text ads. Using seller ratings can improve ad performance and yield more qualified leads for advertisers.
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