Best sales emails that convert

You’ve been working hard to build your email list. Your subscriber list is growing, and you send out email newsletters and product launch emails on occasion. When you examine your email metrics, you’ll notice that a huge percentage of your audience isn’t opening your emails or clicking the links within them. And, despite the fact that your email list is growing, your sales remain flat.

What should a creator do?

It’s time to revise your email marketing strategy.

The best sales emails are those that are focused on the customer and their needs. It’s also necessary to make sure you’re reaching out to the right people. In your sales emails, be strategic about who you target and how you target them.

How to write sales emails

Email marketing is one of the most cost-effective and scalable marketing tools available, especially if you’re a small business owner on a limited budget. In this guide, you’ll learn how to write sales emails, how to optimize your campaigns, and how to eventually turn this into a predictable and consistent process that will help you scale your business.

Create an attention-grabbing subject line

Getting your prospect to open your sales email is the first step toward conversion. Every day, over 300 billion emails are sent. Make your sales email stand out in a crowded inbox by using a subject line that your audience will find compelling. 47% of email recipients open emails based solely on the subject line, while 69% report emails as spam based solely on the subject line.

When it comes to subject lines, follow these guidelines:

• Use their name in the subject line when it makes sense.
• Make the subject line as specific as possible—the more personal the subject line, the
  higher the open rate.
• Talk about the prospect’s pain points.
• Experiment with questions in the subject lines.

Use non generic opening lines

Prospects receive so many sales emails every day, so you must do something that does not appear to be an automated, general email.

Avoid opening lines such as “how are you?” and “hope this email finds you well,” because they don’t matter to you or your prospect. Let’s get to the point. Your prospects will appreciate the fact that you are considerate of their time.

You can use those few sentences of sales email introduction to include a section in which you inquire about their problems. Consider the introduction an opportunity to demonstrate to your prospects that they received the message because you chose to contact them specifically.

Create a helpful email body copy

Email body copy that is well-written is a surefire way to persuade your subscribers to take action. Make sure your email’s body is concise and easy to understand. Follow these guidelines if you want to convert the lead with an email:

• Try to squeeze the message into 50–200 words.
• Use short sentences with conversational language.
• Bullets and subheadings can be used to break up long blocks of text and make your emails scannable.

Wrap up the sales email with a CTA

Although a call-to-action does not guarantee immediate conversions, it does give you a chance to get them. When it comes to CTAs in sales emails, there are two basic rules:

• Each email should have one CTA.

  Remember that the recipient should be able to understand additional actions clearly, so don’t ask for too many. Add a single “Read the full story” button to the email copy if it’s about engaging leads with content. You can, however, include social media links as long as they don’t draw attention away from the main CTA.

• CTA should be specific.

  If you’re going to end an email with a sentence, make a list of next steps with (tentative) deadlines. It’s a good idea to include the link in Calendly so that the recipient can schedule the meeting right away.

Best Sales Email Templates

To make prospecting easier for you, we’ve prepared some best sales email templates to ensure higher open rates and response rates.

To promote a free trial

Hi (Name),

Thanks for signing up for (Your product/service)! Welcome to your free trail that starts today.

Over the next (Length of the trail) you will be sent emails with tips on how to use (Your product/service). Check your inbox for updates.

If you have questions, you can contact our support team at (Email address) any time, and they will be happy to assist you.

Regards,

(Name),

Best Sales Email Templates

To make prospecting easier for you, we’ve prepared some best sales email templates to ensure higher open rates and response rates.

To retarget prospects

Hello (Name),

We want you back.

It’s been a while since we spoke & we have come up with some interesting deals.

We have upgraded services & best deals for you.

Click here (link) to know more details.

Looking forward to it. You can reach us (Email address).

Thanks,

(Your Name)

To get in touch after an event

Hi (Name),

Thank you for attending (Event Title) – it was a pleasure hosting you today. I hope you’ve gained lots of valuable insights for your business! In case you missed something during the event, no worries. We’ll send out recordings and slides in a few days – keep your eyes on your inbox.

Be sure to sign up on (website) so you can be the first to know about future events.

Whether you are interested in learning more about (Company name), have any questions or feedback, don’t hesitate to ask.

Thanks again and looking forward to seeing you next time!

Your( Name)

To follow up after no response

Hi (Name),

Although I haven’t heard from you, I’m convinced that great results could come out of a potential collaboration between us.

I’ve checked your [product/service] on [Google, social media, website] and I’m confident I could help you with [what you offer].

(Your Name)

Follow up after a quote

Hi (Name),

Hope your week is going well. Did you get a chance to look over the quote I sent on (Specify the date)?

The sooner I get the quote approved, the sooner we can get your business to (Mention the final goals/aims).

I’d be happy to answer any questions, and if you need to re-negotiate some of the terms, we can jump on a phone call. Would (day) work for you?

Please let me know!

(Your Name)

Following after a meeting to move further in business

Hi (Name),

It was great meeting you the other day and chatting about (Mention the project and something personal that matters to them). I’d love to get started on working on (Name the project) so you can (Mention the end goal agreed).

I’ve attached a form for you to fill out with your basic information so we can get started.

Please fill this out and send it back as soon as you can so we can move to the next step.

Looking forward to working with you,

(Your Name)