Next is the obvious choice of Google. The majority of people looking for an agent begin their search here.
While there is no guarantee getting more reviews on your Google Places page will help you move up the results, Google has a history of rewarding those who actively participate in their services.
Some compare Google reviews to Yelp reviews since you can rate and review any company on their platform.
Any Google user with a current account is eligible to leave a review. The beautiful thing about Google Places is that you only need to post a check through a Gmail account.
When looking for a realtor, the listing will appear on the right side of the page. If you set everything up correctly, a star rating will appear underneath the listing, with the phrase “X Google reviews” hyperlinked.
After clicking on the links, users will see real estate agent ratings left by other users.
With all of the changes across the internet, we can safely assume that Google will be there for a long time.
Therefore, Google it if you’re not sure where to ask your clientele for reviews.
And, if you haven’t done so already, you must set up your Google My Business account. It’s free and essential for ensuring that potential clients can find your company on Google and that clients can leave reviews.
2. Rate my agent
RateMyAgent is a digital marketing tool that allows brokers and real estate agents to request and show feedback from sellers and buyers to enhance their online brand and attract new consumers looking for an agent.
On ratemyagent.com, all registered real estate agents have personal profile sites. You can claim your profile for free. Each review you receive provides you with a new piece of material to utilize in your digital marketing, thanks to a simple array of digital marketing tools available for free from your RateMyAgent Dashboard.
RateMyAgent allows an agent or firm to display positive client evaluations and solicit new ones from buyers and sellers.
Furthermore, each review is instantly connected to the corresponding property transaction, ensuring that buyers and sellers deal with real people.
Each review is published on RateMyAgent.com and can be shared on social media. Each review also produces its webpage, which helps you rank higher in search results like Google.
If your client has submitted a review of your services on another website, you may use it instead of asking them again. You’ll be able to copy and paste the content of their last review into RateMyAgent.
Next up, we have Zillow. This website is expressly created for real estate works for Zillow’s benefit. It is one of the world’s most popular real estate websites.
Real-estate specific traits such as process experience, local knowledge, negotiating abilities, and responsiveness have their star ratings on the platform.
Zillow attracts buyers, indicating that it is a hub for leads. It’s excellent to have a solid presence to put your best foot forward with potential clients.
While many agents dislike the site, ignoring it might cost you market share. Zillow is a popular site, Trulia indicating just how important it is and that it is a site that is here to stay.
It’s in everyone’s best interest for agents to keep their Zillow accounts active and current.
The problematic issue is that your customers will almost certainly have to go to great lengths to register an account to post a review. This hurdle may prevent some people from doing so in the first place. As a result, attempt to create profiles on other websites as well.
Yelp is generally the first real estate agent rating website that comes to mind when discussing realtor ratings.
If you’re looking for realtor reviews for any service, there’s a strong chance Yelp will show up on the first page of Google search results. When people search for you on Google, they’ll see orange stars next to your name since they get their Yelp profiles ratings.
In addition, Yelp offers a procedure for removing fake reviews. Make sure your profile is thorough so that when potential clients see it, they will want to read your thoughts and ratings.
Users may also connect with friends on Yelp and recommend services similar to yours.
It is advantageous to create a Yelp profile because someone could make an account that has had a terrible encounter with you or desires to defame you online, and you will not be in a position to respond.
As a result, in the case of this website, it is essential to guarantee that you build your profile.
Realtor.com contains listings for land, houses, and leases and is the official website of the National Association of Realtors. The platform gathers data from the Multiple Listing Service (MLS).
The evaluation categories are specialized to realtors, such as market expertise, overall rating, responsiveness, professionalism and communication, and negotiation abilities, because it caters to them.
You can learn about the local housing market, market trends, presently available houses, school ratings, and top-rated local brokers at Realtor.com.
Consider Realtor.com to be the lighter version of Zillow. Recent marketing initiatives have shown that they’re trying to pivot and attract more consumers and dealers.
Therefore, the platform should be a candidate for your review storage of choice if you’re focused on business from Realtor.com and Opcity leads.
6. Social Media
One of the most valuable features of real estate social media posts is the chance to share success stories with clients.
When choosing an agent or agency, your clients have many options; thus, the more proof you can show of happy customers, the better.
We see so many images documenting a client’s journey from start to finish, culminating in their closing day.
Unlike many social media posts, consumers connect with and respond to the video, unlike many social media posts.
With the Instagram Live function and the option to upload photos and videos to your feed, Instagram is a terrific way to encourage people to review you.
Interviews with a satisfied vendor or a satisfied buyer are possible. Notifications inform your followers about the live video, prompting them to pay attention to your company and clients’ experiences.
Because the focus is on your clients and the properties, the social proof provided by the testimonials might wow viewers.
Realtors are cashing in with nearly everyone on Facebook by creating a business Facebook page where people may suggest local real estate agents.
If social media is your primary lead-generating approach, you should concentrate your review efforts on Facebook.
The best aspect is that you’ll know who posted the review and will have a better idea of how to enhance your services.
It’s simple to ask your clients for feedback on Facebook because it’s so accessible. And with almost everyone having a Facebook account, posting reviews for you or your business page will take 5 seconds.
LinkedIn is predominantly a B2B network. Therefore, it’s not the best place to look for real estate customers.
It is, however, an excellent location to network with other realtors and demonstrates your knowledge of the field.
Many realty companies have particular corporate pages where staff may discuss opportunities or communicate back and forth and serve as a digital résumé for individual realtors.
Even if you don’t spend much time on LinkedIn, creating a profile or a corporate page is a terrific way to augment your online presence.
On your profile, you may also provide recommendations. You might invite your clients to submit suggestions for you so that when potential clients search up your profile, they see your success stories.
Foursquare is frequently disregarded but is excellent for business owners to recruit local clients.
Nearly 50 million people use foursquare to find excellent companies and share what they like with others. Therefore, you can tap into a great source of potential clients by using the platform.
Users post short suggestions and images at their favorite local establishments to let others know what they like most. You may listen to what your clients are saying and join the discussion with the tools available on the site.
You can sort your potential clients’ suggestions by venue type, location, and customer feedback.
Good Realtor Review Script Template
When evaluations and feedback do not seem like sales pitches, they enhance conversions. Such reviews will gain trust if you communicate them in a neutral tone.
By employing real testimonials by actual individuals, you’re demonstrating the success of your business.
Great testimonials for real estate brokers and investors presented correctly will enhance your leads and deals in today’s congested industry. They contribute to the credibility of an unpredictable world.
Here are some things to think about when writing a review or asking one of your clients for input for the study to have the maximum influence on other potential clients.
1. Be specific
2. Be genuine
3. Be comprehensive
4. Emphasize the advantages
5. Include a photo or short video if possible
6. Include a brief bio
You’ll need responses to crucial questions like why the client picked you. You want to learn more about what led them to choose to work with you to resolve their complicated issue.
What did the customer enjoy the most throughout their time working with you? It might have something to do with how quickly you closed or how simple it was.
How to Ask for Realtor Reviews
Asking for reviews is the most significant way to acquire them. It’s entirely up to you whether you do it over the phone, in person, or by email.
However, you must guarantee that your timing is just right.
However, you must guarantee that your timing is just right. Many agents make the mistake of asking after the closing. This timing makes it more difficult for your clients to offer you a review, incredibly when busy and on the go. Your request for a review gets lost in the shuffle of their to-do list.
It is preferable to inquire before closing. As early as possible in the procedure, ask your clients frequently after completing inspections and before conclusions.
When you get the green light to close, you can also request a review since you’re just waiting for the closure to be arranged at this point.
We recommend sending your customers to a third-party review site like those listed above.
You may utilize Xoopah to create a consistent web presence and include profiles where customers can post feedback.
How to Recover from a Negative Realtor Review?
After all other options have failed, negative real estate reviews are usually a final resort. As a result, the best strategy to reduce negative thoughts is to respond swiftly to purchasers’ and sellers’ complaints.
The easiest method to avoid negative reviews is to gather input from your clients regularly and discover issues before they become serious. Consider developing a monthly or quarterly survey program to help you assess your progress. Use this information to fix your course before you get a negative evaluation.
Keep track of all complaints and look for any patterns that require attention. You’ll be able to propose answers even before issues arise.
The worst error you can make when you come across a negative review is dismissing it. A poor real estate agent review, if ignored, can give customers an unfavorable picture of the business.
As a result, even if you disagree with the negative review, demonstrate to real estate leads that you are paying attention. Let the reviewer know that you’ve listened to them and appreciate their input. Don’t be defensive, but make it clear that you’re willing to help solve the situation.
The easiest method to deal with negative reviews is to call or meet with the individual to figure out the issue. You should respond to the study and ask for a private method to contact them. Dealing with the problem offline protects their privacy as well as yours.