Emails for St. Patrick’s Day can be a great addition to your email marketing calendar. While the rest of the world celebrates St. Patrick’s Day with parades, food, music, dancing, and drinking, email marketers are busy crafting the most compelling and pixel-perfect St. Patrick’s Day email marketing campaigns to wow their subscribers. And frankly, why shouldn’t they? St. Patrick’s Day sales in the United States alone reached approximately $5.1 billion in 2021, a figure that is expected to rise further this year.
A simple “Happy St. Patrick’s Day” email is the ideal way to wish your customers good luck and encourage them to do business with you. Whether you send a heartfelt message, offer an eye-catching coupon, or invite your customers to spend their holiday at your business, your contacts will be impressed and eager to engage with you.
Using the following St. Patrick’s Day email marketing tips, you can create an email campaign that will increase your revenue and sales.
According to statistics, St. Patrick’s Day is not a month-long holiday: most holiday emails are sent on March 16 or 17. We recommend scheduling your St. Patrick’s Day emails for the day before the holiday to beat the crowds. However, if St. Patrick’s Day falls in the middle of the work week, deviating from this rule may be advantageous. Consider sending your emails the weekend before in case your customers are celebrating on that day.
When writing copy and subject lines, it’s easy to fall back on old cliches and stereotypes, and St. Patrick’s has plenty. However, keep in mind that every other copywriter is using the same phrases.
St. Patrick’s Day is commonly associated with good luck. In your Happy St. Patrick’s Day emails, use clever copy to remind your subscribers how lucky they are! Many businesses run a special promotion or offer a discount for St. Paddy’s Day, telling customers how lucky they are to get such a good deal. If you choose to emphasize luck, your St. Patrick’s Day email subject lines should reflect this as well.
Another strategy that can help you stand out is to use emojis. We’ve seen a lot of shamrocks and four-leaf clovers in subject lines that are eye-catching in size and color. Rainbows, top hats, the green heart, and one or two clinking beer mugs are also popular emojis.
St. Patrick’s Day is a great time to incorporate emojis into your email campaigns. Even if your company doesn’t typically use emojis, St. Patrick’s Day is a fun, joyful holiday, so why not get into the spirit with emojis?
The design choices you make for your St. Patrick’s Day email newsletter should reflect the holiday’s colors and customs while remaining on-brand. Any shade of green is appropriate for the holiday. Gold accents are also a nice touch. Try incorporating some shamrocks or leprechauns into your header or footer. Also, if you sell green products in your store, make sure to include photos of those as well.
This month don’t be afraid to have some fun in the inbox with your St. Patrick’s Day email campaigns. St. Patrick’s Day can breathe new life into your subscribers’ inboxes, and you want your company to be a part of that.
https://xoopah.com/wp-content/uploads/2021/03/health-thumb.png
327
626
blogMaster
/wp-content/uploads/2020/06/xoopah.png
blogMaster2021-03-11 12:05:172021-03-12 12:15:16Some key features of a good healthcare website design
https://xoopah.com/wp-content/uploads/2021/03/tech-thumbnail.png
327
626
blogMaster
/wp-content/uploads/2020/06/xoopah.png
blogMaster2021-03-11 11:48:122021-03-12 11:15:567 website design tips & tricks for technology companies