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March 14, 2022
St. Patrick’s Day: An Excellent Opportunity to Test Out New Email
Emails for St. Patrick’s Day can be a great addition to your email marketing calendar. While the rest of the world celebrates St. Patrick’s Day with parades, food, music, dancing, and drinking, email marketers are busy crafting the most compelling and pixel-perfect St. Patrick’s Day email marketing campaigns to wow their subscribers. And frankly, why shouldn’t they? St. Patrick’s Day sales in the United States alone reached approximately $5.1 billion in 2021, a figure that is expected to rise further this year.
St. Patrick’s Day Email Marketing Tips
A simple “Happy St. Patrick’s Day” email is the ideal way to wish your customers good luck and encourage them to do business with you. St. Patrick’s day email marketing can stand out from other holiday marketing ideas as the event is relatively less promoted than them. Businesses that choose to use St. Patrick’s email marketing can try out new methods and techniques in their marketing strategies and see whether they generate the desired outcome as there is a lack of benchmarks for this holiday. Whether you send a heartfelt message, offer an eye-catching coupon, or invite your customers to spend their holiday at your business, your contacts will be impressed and eager to engage with you. By adopting effective St. Patricks day email marketing strategies, businesses can expand their network.
Although the pandemic transformed the idea of holidays, the younger lot is still anticipating St. Patrick’s day with full enthusiasm. Businesses that put the right amount of effort and dedication into St. Patrick’s day email marketing are more likely to see witness an increase in their sales.
Make sure to fuel their zeal and zest through effective St. Patrick’s day email marketing. With the right marketing techniques, businesses can make the most of the holiday season!
Using the following St. Patrick’s Day email marketing tips, you can create an email campaign that will increase your revenue and sales.
Send out your St. Patrick’s Day emails early
According to statistics, St. Patrick’s Day is not a month-long holiday: most holiday emails are sent on March 16 or 17. As most businesses are finding ways to gather customer attention during St. Patrick’s day, it is crucial to stay ahead of the competition. We recommend scheduling your St. Patrick’s Day emails for the day before the holiday to beat the crowds. However, if St. Patrick’s Day falls in the middle of the work week, deviating from this rule may be advantageous. Consider sending your emails the weekend before in case your customers are celebrating on that day.
St. Patrick’s Day email subject lines
When writing copy and subject lines, it’s easy to fall back on old cliches and stereotypes, and St. Patrick’s has plenty. However, keep in mind that every other copywriter is using the same phrases.
If you are wondering about what to include in the St. Patrick’s day subject lines, here is your answer. St. Patrick’s Day is commonly associated with good luck. In your Happy St. Patrick’s Day emails, use clever copy to remind your subscribers how lucky they are! The St. Patrick’s day subject lines should briefly state how valued your customers are. Many businesses run a special promotion or offer a discount for St. Paddy’s Day, telling customers how lucky they are to get such a good deal. If you choose to emphasize luck, your St. Patrick’s Day email subject lines should reflect this as well. Articulate your St. Patrick’s day subjects line tactfully to reach out to customers and engage them through your emails. The subject line should be a reflection of your complete message in a few words, so choose your words wisely. As your St. Patrick’s day subject lines make up the first part that meets the customer’s eyes, try to make it short and engaging.
St. Patrick’s Day emojis
Another strategy that can help you stand out is to use emojis. We’ve seen a lot of shamrocks and four-leaf clovers in subject lines that are eye-catching in size and color. Rainbows, top hats, the green heart, and one or two clinking beer mugs are also popular emojis. Use these emojis in your campaigns to reflect the culture surrounding St. Patrick’s day and you will surely capture the attention of your target audience. Such small gestures go a long way as customers are quick to notice how much attention a business pays to minor details. As most of the target market of St. Patrick’s day email marketing includes the younger lot, emojis play an important part in the promotional strategies.
St. Patrick’s Day is a great time to incorporate emojis into your email campaigns. Even if your company doesn’t typically use emojis, St. Patrick’s Day is a fun, joyful holiday, so why not get into the spirit with emojis?
Get into the holiday spirit with green and gold
The design choices you make for your St. Patrick’s Day email newsletter should reflect the holiday’s colors and customs while remaining on-brand.Choosing the right color scheme for your news letter is crucial to gain customer attention.Visual effects remain with the customer much longer than words, so make sure to choose the right theme for your newsletter. Never choose random colors while writing St. Patrick’s day email. Any shade of green is appropriate for the holiday. Gold accents are also a nice touch. Try incorporating some shamrocks or leprechauns into your header or footer. Also, if you sell green products in your store, make sure to include photos of those as well. All these minor details in the email play a major role in gaining customer attention. It also shows your business’s dedication towards the holiday. A well-researched email reflects your knowledge of St. Patrick’s day. When customers believe you have ample knowledge about the holiday, they trust your business to make it a memorable experience for them.
This month don’t be afraid to have some fun in the inbox with your St. Patrick’s Day email campaigns. St. Patrick’s Day can breathe new life into your subscribers’ inboxes, and you want your company to be a part of that.
In conclusion, St. Patrick’s Day is a great opportunity to test out new email marketing strategies and techniques. Not only is it a widely celebrated holiday, but it also provides a theme that can be incorporated into marketing campaigns. By experimenting with different tactics, such as personalization, segmentation, and subject line optimization, businesses can improve the effectiveness of their email marketing efforts and increase engagement with their customers. So, take advantage of this festive holiday and test out new strategies to see what works best for your business.
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