Why Do Businesses Need To Be Online?

We live in a world where people’s lives revolve around the internet of things (IoT). Every day, millions of people turn to online ordering instead of store visits for convenience.

In a post-covid world, this trend has grown exponentially worldwide and has now become the new normal. Therefore, knowing how to attract customers online has become crucial for every business to survive.

Because your customers have moved online, your business needs to do the same. From there on, it’s all a game of knowing how to attract customers online and putting this knowledge into practice.

How To Attract Customers Online: 5 Fool-proof Strategies Every Marketer Must Know

When figuring out how to attract customers online, the overload of information on the internet can be extremely overwhelming. That’s why we’re here to bring tried-and-tested customer acquisition strategies from our experts to you.

1. Build an online presence

When considering acquiring online customers, taking your business online tops the list. Online customers aren’t going to come to you when you don’t exist on the internet in the first place.

There are several ways around this. One of the most overlooked moves is registering on Google My Business (GMB). First, it’ll tell prospects who search for your type of business on Google or other search engines. Secondly, options and other stakeholders can navigate your physical location on Google Maps.

Another great way to grow your online customer base is to set up social media pages for your business. Facebook and Instagram are the best customer-facing social media platforms for retail businesses.

In parallel, if you own a physical shop, it’s a good idea to bring your offline customers online by getting them to visit your website and follow your social media pages. Then, place a well-designed standee, posters, or table tops inside your outlet with a QR code linked to your digital assets. This method of offline-to-online marketing is both easy and cost-effective to implement.

2. Invest in SEO

Search Engine Optimization (SEO), if done right, is a game-changer for any business that aims to gain customers online

You’d want to opt for both on-page and off-page SEO. The former involves publishing web content and blog posts optimized for search on your business website. The latter is where you do link-building exchanges and guest blogging for high-authority websites your target audience visits. Again, this is going to bring new customers to your website organically.

In addition to that, it’s vital to get technical SEO done for your platform. It’ll allow search engines to recognize your website, among other things.

Hire freelance SEO-certified content writers and a technical SEO specialist to complete the job professionally.

3. Run digital advertisements

It’s no secret that online advertising paired with organic marketing increases customer reach much quicker than organic efforts alone. This is precisely why many small businesses around the world readily allocate thousands of dollars annually to ad spending.

While there are various advertisements you could run, you’d want to invest in those that are the best for your business type. For example, Facebook and Instagram sponsored ads to work well if your goal is to multiply website traffic or sell products.

Google ads are worthy investments if you want to optimize your website’s paid search visibility.

If your business is newly launched, opting for YouTube video ads is a great way to build brand awareness.

4. Push compelling content

If you want to grow your online customer base, you need to tell more and more people about your business for the magic to happen.

However, that’s only one part of the equation. The other part many small businesses miss out on is creating and promoting content that resonates with your target audience. You want to ensure that you understand your customer’s pain points and build content around them.

Your content should include compelling sales copy and striking graphics for all the online marketing channels you choose for your business.

While it’s important to get content right, your content creation efforts will only pay off if you frequently promote your content on the proper marketing channels at the right time to consistently attract new customers.

Create a 360-degree marketing plan for the content you’ll be promoting through the web, social media, email, SMS and if your business has a mobile app, push notification channels.

Another essential consideration is the frequency at which you promote content. In particular, it’s crucial to keep your social media pages active for their followings to grow. For starters, put together monthly content calendars to plan out what content you’ll be promoting when and on which channels, and stay consistent in following through with them.

Moreover, most convincing and engaging visuals, GIFs, and videos on your social media pages at least three to four times a day, primarily when your target audience is most active on social media.

5. Collaborate with influencers

When you think of influencers, the first thing that comes to mind is an Instagram blogger. However, they’re only one type of influencer. Celebrities are the best types of influencers to collaborate with to promote your business and convince customers to give it a try to your services.

However, they come at high costs. Engaging famous people in your local community if you run a small business on a shoestring budget. Send them PR packages to post about on their socials with mention of your page – their page followers will also become yours.

You can also collaborate with micro bloggers on Instagram. Many of them have loyal followings who trust their lifestyle choices.

Some with a three-figure following will do your work for you in return for a PR package. Other insta bloggers with more significant followings will charge small one-time amounts that vary depending on the number of followers they have.

Know how to attract customers online smartly with Xoopah

Now that you know how to attract customers online, you’ll need the right tools to help you deliver a seamless customer experience. However, conventionally used tools can be extremely mind-boggling, time-consuming, and challenging, especially when you have to jump between different support channels while tending to hundreds of customers.

This is where Xoopah is your best friend. Xoopah is an all-in-one solution to managing customer experience end-to-end.

1. Consistent online presence

Save your time spent responding to customer queries about the location of your business. Xoopah allows prospective customers to retrieve your phone number, website’s URL, and directions to your outlet in one click.

2. Customer data management

It’s time to bid goodbye to waste time handling customer data manually in spreadsheets. With Xoopah, you can store your customers’ contact information, manage prospective customers and assign existing customers to groups in one window.

3. Faster payments

Requesting customers for and accepting payments through third-party platforms is an ordeal. Why bother with that when Xoopah can enable you to request customers for prices online with the click of a button?

4. Convenient appointment bookings

Xoopah comes with a built-in appointment booking system that’ll let you schedule time slots with all your clients in one place. In addition, it’s user-friendly, allowing you to grow the number of appointment bookings in a given duration.

4. Convenient appointment bookings

Xoopah comes with a built-in appointment booking system that’ll let you schedule time slots with all your clients in one place. In addition, it’s user-friendly, allowing you to grow the number of appointment bookings in a given duration.

5. Run marketing campaigns

Outsourcing your SMS marketing services from service providers and using a separate third-party email marketing tool was a hassle yesterday. Xoopah lets you create and roll out SMS and email campaigns directly from its portal within minutes.

Conclusion

Imagine how many customers you’ll gain and how much time you’ll save with a one-stop solution like Xoopah.

Xoopah knows how to attract customers online, so you don’t have to.

Book a Demo with our Sales team today.