Send automated emails
As a small business owner with limited resources, automated emails can save you time while also allowing you to engage with your audience during and after their purchasing journey. Instead of sending individual emails to each customer who interacts with your brand, you set the parameters to send the appropriate email for each action. Automated emails can also be tracked, which allows you to A/B test and analyze the effectiveness of your message.
Email marketing will remain a powerful way to reach a large number of customers. It enables small businesses to send personalized messages while also tracking results. With millions of email users every day, marketing through this channel allows for complete customer customization.
Check out Xoopah if you’re looking for email marketing tools to help you create, manage, and send small business email campaigns. Your email marketing strategy for 2022 will be off to a flying start if you take the right approach.