Free Holiday Email Templates For Small Businesses & Nonprofits

calendarNov 21, 2022
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Free holiday email templates for small businesses and non profits

The holiday shopping season has begun! And you know it’ll be a busy one this year. In fact, some businesses report that the holiday season accounts for up to 30% of their annual sales. But, when it comes to sending marketing emails around the holidays, how do you stand out in a sea of inboxes? Simple: use holiday email templates to make your offer stand out.

Using a promotional email template, you can easily add a special touch of holiday cheer to your design.

Utilizing holiday email templates can have a big impact on your small business. Using Xoopah to customize the promotional email templates can help you send your holiday message to clients.

Why holiday email marketing matters

– 81% of consumers expect to be swayed by holiday promotions. (Deloitte)

– 70% of people learned about holiday promotions through email. (Ipsos)

–  Email is responsible for 20% of all online holiday website visits. (Campaign Monitor)

–  One-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions. (NRF)

–  Consumers who purchase products through email are likely to spend 138% more than people who don’t receive email offers. (Convince and Convert)

Holiday email templates

We have come up with fresh email template ideas that are bound to get your holiday marketing game up!


Thanksgiving is a national holiday observed in the United States on the fourth Thursday of November.

It is a day set aside for spending time with loved ones and expressing gratitude. This is an excellent opportunity to highlight your company’s family values and strengthen your relationship with your customers by expressing your appreciation for their loyalty.

Thanksgiving email template to express gratitude

Subject Line: Thank you for your business

Dear [Name],

This holiday is the perfect occasion to let you know that we’re thankful for your trust and for your contribution to our growth.

Please accept this gift coupon as our token of gratitude

[Add CTA] Get Gift

Our team and I send you warmest wishes for the holidays and we wish you and your family a Happy Thanksgiving.

[Your Name]

[Company Name] Owner!

Happy Thanksgiving Email Template

Subject line: 20% Off! Happy Thanksgiving

Hello [Name]

On behalf of [Your company’s Name] we would like to say that we are thankful for your support and loyalty this year. We really appreciate customers like you. We wish you the best on this Thanksgiving Day and holiday season.

To prepare for the holidays, we decided to kick things off with a day of savings that starts today. Act fast, or you might miss out on some great deals.

[Add CTA]

Thank You,

[Your company’s name}

thanksgiving email sample

Black Friday

Black Friday is more than just big-box stores. With more people focusing on supporting small businesses, you may find it easier than ever to attract customers to your store with a great deal or your own Black Friday promotion.

Black Friday Teaser Email

Subject line: Black Friday is Coming

Hi [Name],

We know it’s hard to find the perfect [products you sell]. Here at, we’re offering a huge selection of [products] for all [tastes/ styles/ occasions/ budgets/ needs, etc.]

Already found something but it’s too expensive? Don’t worry – we’ve got you covered! We’re preparing something special this Black Friday … and the week before!

Sign up to get early access to our Black Friday sale and get up to 30% OFF nearly everything.

Get Your Black Friday Promo Code Now


Black Friday email template for promotion

Subject Line: Black Friday discounts – Only 2 days left!⏰

Hi [Name],

The waiting is over and it’s finally that time of the year again.

Get on your shopping binge and don’t miss this once-in-a-year chance to get 40% on all our lineup of [Different types of products or services you offer] until Saturday morning.

Want more? We got more!

Get our [Staple Promotional Product] at 70% off!

[Add CTA] Go to Sale.

More products you might like:

[Add section with product ideas on special discounts]

Thanks for shopping at [Company name]!

Black Friday email template for sale

Subject line: The biggest sale of the year is here

Dear [Name]

Black Friday is coming up and here at [Company’s Name] we have lots of crazy deals for you.

The Black Friday sale starts at [Time]. Make sure to check back all week and see all the deals going on.

[Add CTA] Shop Now

Thank you,

[Business Name]

black friday sample email template for small businesses

Cyber Monday

Create a great online offer and share it with your email contacts to get in on the action. If you don’t have an ecommerce store, you can still capitalize on Cyber Monday by creating a local offer that can be purchased online and redeemed in-store, such as gift certificates or limited-edition gift baskets. Once you’ve created the offer, send it to your contacts using the cyber monday holiday email templates shared below.

Pre-Cyber Monday sale email

Subject line: A Pre-Notification of Our Cyber Monday Sale Just for You!

Shhh! This email is for you ONLY! We are rewarding our favorite customers with an advanced notice for our Cyber Monday sale. Everyone else will have to wait, but for you, the sale starts today!

As a form of thanks, we’re offering our VIPs an exclusive 50% OFF all [products] sitewide starting from [date] through the end of [date]. That’s right, you get a massive 50% discount on everything we sell! Treat yourself or the people you care about with some of the best [products] this holiday season.

Shop Now to Get 50% OFF

Enjoy your Cyber Monday shopping!


Cyber Monday promotional email template

Subject Line: Today’s The Day! Cyber Monday Savings Inside!

Dear [Name],

Did you miss Black Friday? We’ve got you covered!

No need to worry, here’s one more chance to save up on our courses and online certificate programs with our Cyber Monday deal.

Take your social media marketing to the next level with our specialized tools:

Product 1:

[Add Image link and description of offer] 50% off social media marketing certificates [Add CTA]

Product 2:

[Add Image link] 30% off Social Marketing classes [Add CTA]

Don’t miss out! The sale ends at 5PM on Tuesday.

Post Cyber Monday sale follow up email

Subject line: Cyber Monday May Be Over, But You Can Still Save Big

Hi [Name],

Thank you for your purchase this Cyber Monday! Your order is already on its way and we truly hope you’ll enjoy your new [product purchased].

Even though Cyber Monday is over, we’ve still got some great deals available for you. You can get 30% OFF our entire new collection with this coupon code:



Offer valid through [date]

To more amazing deals in the future!


cyber monday sale sample email template


With so many holiday email templates being used these days, a Christmas-themed email can really stand out in your customers’ inboxes. Build stronger customer relationships and send season’s greetings. Broadcast your Christmas promos and holiday sales. Or help your customers buy their loved ones the perfect present with a holiday gift guide.

Christmas promotional email template

Subject Line: Order now – Get it tomorrow – 30% off Christmas special!

Dear [Name],

It must be exhausting running around hunting for the best present in crowded malls and stores. Don’t worry, we’ve got a solution for you!

Order from our online shop now and lighten your busy holiday schedule by getting your items shipped to your door before Christmas!

Enjoy 30% off on all our lineup of products and surprise your loved ones with the gift they deserve.

We wish you a Merry Christmas!

[Add CTA]

[Special Offer section with image links]

Christmas out of office message


Thank you for your email, I’m currently offline until [date].

I’ll reply to your message promptly when I return. But if you require immediate assistance, please send an email to [Contact Name] at [contact email] in my absence.

Wishing you and yours a wonderful holiday season,

[Your Name]

Merry Christmas email template

Subject Line: It’s beginning to feel a lot like Christmas! 🎄

Hello [Name],

You must have a lot going on today, but we still wanted to drop a note wishing a Merry Christmas and Happy Holidays to you and your loved ones.

We feel honored to have been of service to you in the past year and can’t wait for the next one with new goals and even greater success.

Blessings to you and your family,

[Your name] from [Company name]!

Christmas sale marketing sample email template

Holiday Emails

Your holiday email templates should contain the following few key characteristics:

  • A catchy subject line related to the holiday or offer
  • A clear focus on the holiday you’re sending wishes for
  • A short intro with your best wishes if applicable
  • A related promotion to the holiday
  • A clear call to action that will draw traffic to your business website

Holiday Promotion email template

Subject Line: Holiday Promotion: [Amount]% Off [Service] — Get Yours Today!

Body Copy: Enjoy our holiday special at [Business Name]! When you call us by [date] and schedule your [service], you’ll get [amount] % off regular pricing. Just be sure to mention this email promotion when you call.

Call us at [000-000-0000] to schedule your [service]. Offer good through [date]. Learn more at [link to promo landing page with terms and conditions for promotion]. We look forward to seeing you this holiday season!

[Business Name]

[Add CTA]

Winter Holidays email template

Subject line: Happy Holidays

Dear [Name],

As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.

As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].


Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!



happy holidays fashion sale email template

Small Business Saturday

This year, keep in mind that many people prefer to shop online rather than visit a local store on Small Business Saturday. So, make sure your website is not only up to date, but also that your customers can make purchases online. Then, spread the word about what you’re offering.

Small Business Saturday email template 1

Subject line: Get ready to shop small with us

Dear [Name],

We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL

Thank you for your support, and we look forward to seeing you on Saturday!


Small Business Saturday email template 2

Subject Line: Small business Saturday is coming!

Save up to 50% with the code below


Shop small this holiday season and lend a hand to those in need. We are giving xx% off on every dollar spend on Saturday.

We hope to see you on Saturday.

small business saturday sale for pet treatment email template


Final thoughts

We hope you find our free holiday email templates useful in adapting them to your own marketing campaigns and that they will help your holiday email campaigns stand out in the inbox. Just don’t overlook the importance of subject lines, as they will have a significant impact on your open rates.

Furthermore, a holiday email does not always have to be promotional. They can help to strengthen your relationship with your customers by demonstrating that you care about them at critical times.