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July 26, 2022
What is Perception in Marketing and what you can Gain from it?
77% of the customers rely on the brand name to make their buying decisions and rightfully so. Customers’ perception of your business influences their purchase choices. What is perception in marketing?
The massive transformation in the marketing funnel expanded the general idea of customer perception. Before the advent of social media, customers based their perception according to the brand’s curated marketing strategy. Today, customers are smarter than ever as the Internet facilitates access to customer reviews and brand offerings.
Building customer perception is a fragile task as it can take years to form one and seconds to destroy it. To survive in the cut-throat competition, it is crucial to know what is perception in marketing and how to leverage it completely.
What is Perception in Marketing?
What you believe about your brand does not necessarily translate into the customer’s perception of it. A customer’s awareness, ideas, and experience with a certain brand create brand perception.
No matter how effectively you design your product and align it with the buyer’s requirements, you will not be able to make a mark in the market without building a strong brand image. Unlike in the past, when brands paved the way for the customer, customers lead themselves to their goals today. Perception is the sum of a customer’s concept and interpretation of a brand’s offerings.
To some extent, brands can mold customers’ opinions about their products and services but what casts an ever-lasting impression on customers is way beyond simple advertising. Trying out a new product from a recently launched product line by your trusted brand is much easier than buying from a new business.
Your past experiences and ideas about a brand define your choices. Before you give up on building a brand perception and associate it with customers’ thoughts only, we are here with some good news. Shaping brand perception to create a loyal customer base is still in the brand’s own hands.
No matter how strong the competition is, you can always stand out by fostering a positive brand image. It is high time brands broaden their marketing efforts and unleash their true potential by drawing customers into purchasing their products and remaining loyal throughout their journey.
The Make or Break Aspect
First impressions surely count a lot when it comes to developing a loyal customer base. Creating a strong network within the customer base, the Internet has revolutionized the way customer perceptions work. Customers rely on reviews and feedback to take the first step toward a brand Review management strengthens your online presence by gathering and managing customer feedback efficiently.
A single bad experience can foster a negative brand image and drive your potential customers to your competitor’s doorstep. No matter how strong your brand is, unfortunate situations can arise anytime.
Although your main goal should be to boost customer satisfaction, dealing with disappointed customers is a part of the business management process. Whenever a customer is unhappy with your services, the probability of negative feedback increases. It is your duty to deal with the negative review tactfully and transparently.
By signing up for Xoopah’s services, you gain access to its online reputation management platform that facilitates online interaction and manages customer feedback on a single platform. We ensure no potential customer steps away from your brand due to negative perception. Xoopah believes in transparency rather than manipulation, thus offering a platform to build customer loyalty through effective and honest communication.
What is Perception in Marketing and What you can Gain from it?
What is perception in marketing? It begins at the point when customers make initial contact with a brand and utilize all their senses to create a brand image.
Stages of marketing perception
Don’t we all attach different interpretations to certain colors, logos, and packaging? This is the first phase of marketing perception. Customers’ sensory receptors receive stimulation by the brand that ultimately creates a brand image.
At this point, customers comprehend the sensory information according to their own experiences and beliefs.
Brands ensure the marketing strategies become a part of customers’ long-term memory and they choose their products whenever they see their logo or name anywhere.
How to Build a Positive Marketing Perception
Interactions with customers not only power their current buying behavior but also foster long-term relationships and brand loyalty. Gone are the days when customers judged a brand on its products and offerings; customer experience with a brand determines their perception of it today. It is time we reveal what is perception in marketing for brands that gain and how it influences their decisions.
Build a Strong Online Presence
How often do we see an advertisement on a social media application that drives us toward making a purchase? Customers rely on social media advertising as long as the brand reflects a positive image.
The first step is to identify your target market and divide it into groups to cater to specific requirements. Once target market segmentation takes place, it is time to create a social media advertising campaign that runs on the platforms actively used by your target audience. Deploy effective marketing strategies to attract customers to your brand and share it within their networks.
By creating a strong online presence, brands expand their reach and target new customers to widen their network base. Xoopah enables small businesses to rank higher on business listings. Add quick business information using Xoopah’s Google My Business account and increase brand visibility.
Manage Online Reviews
Scrutinizing online reviews has become the first step to a purchase design. Whenever someone brings up a new brand, potential customers immediately turn to reviews to form a perception about the brand.
The brand image can either make or break the buying decision. Therefore, it is necessary to manage online reviews efficiently.
At Xoopah, we acknowledge that not every customer experience can be positive and avoid review manipulation as it reduces transparency. We ensure effective review management through our Google My Business Account .
Ask customers to add feedback whenever you provide an exceptional customer experience and frequently post reviews to foster a positive brand image. 90% of the customers only read around ten reviews before buying a product, so ensure frequent reviews.
Create a Google My Business account using Xoopah’s platform and allow us to manage your reviews. From adding services and business hours to managing reviews and feedback, Xoopah does it all for you.
Foster Two-Way Communication
Would you ever purchase from a brand that sells a product and never looks back at you again? Today, customers realize the importance of pre and post-sales customer experience. According to Microsoft , 89% of the customers repurchase from brands that ensure a positive customer experience. A curated marketing campaign comprises communication channels to facilitate a top-notch customer experience.
To create a positive perception using marketing, marketers make sure that customers can connect with the brand in the time. Avail Xoopah’s communication management services to automate and track customer interactions. We gather customer data from different channels such as CRMs, sales information, and marketing data to identify customer requirements from the customer support team. Choose Xoopah and instantly boost your communication channels
Personalize Marketing Campaigns
According to Xoopah, personalized customer experience led to 49% of the customers making impulse purchases. Personalization boosts customer loyalty as customers feel like they are a part of the bigger picture and goals. To facilitate personalization, Xoopah’s customer management platform sends out personalized emails and text messages. We provide a customizable layout for every customer, along with a mass email option.
Our contact hub centralizes customer information to provide quicker responses and direct marketing campaigns in the right direction. When customers feel the brand values them, they are most likely to develop a positive perception of the brand and turn into loyal customers in the long run. So, what are you waiting for? Join Xoopah today and run personalized marketing campaigns to attract your potential customers.
Provide Instant Responses
Waiting for a brand to respond to customer queries for days puts off the customers. In this fast-paced world, people are quick to switch to competitors when you do not offer instant customer service and support. Maintain a superior customer experience by serving customers with a quick response time. Never let a customer ditch your brand because of your low response rate. Marketing requires effort and dedication to build a strong perception. Without unparalleled customer service, businesses can never achieve a positive brand image.
Utilize Xoopah’s services to create tickets, resolve queries, and provide instant responses. You can also avail of our services to automate your payment through emails and gain an insight into your email marketing analytics and SMS campaigns.
Join Xoopah today and streamline your marketing campaign to build strong brand perception. Our fully integrated platform provides an all-in-one solution to scale your small business.